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SEO Essentials Quiz

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Questions and Answers

What types of searches can unpaid traffic originate from?

Image search, video search, academic search, news search, and industry-specific vertical search engines (correct)

Video search, image search, social media search, academic search

Social media search, email search, academic search, news search

Academic search, news search, image search, social media search

What does SEO target?

Direct traffic from search engines

Unpaid traffic from social media

Paid traffic from search engines

Unpaid traffic from search engines (correct)

Why is SEO performed?

To receive more visitors from search engines (correct)

To target paid traffic

To decrease website traffic

To increase direct traffic to the website

What can the visitors from search engines potentially be converted into?

Customers Signup and view all the answers

What does SEO consider as an Internet marketing strategy?

How search engines work, the computer-programmed algorithms, what people search for Signup and view all the answers

What does social media marketing enable companies to track?

Progress, success, and engagement of ad campaigns Signup and view all the answers

Who are the stakeholders addressed through social media marketing?

Current and potential customers, employees, journalists, bloggers, and the general public Signup and view all the answers

What does the strategic level of social media marketing include?

Management of a marketing campaign, governance, setting the scope, and establishing the firm's desired social media 'culture' and 'tone' Signup and view all the answers

What can firms allow customers and Internet users to post in social media marketing?

User-generated content such as online comments and product reviews Signup and view all the answers

What is included in the scope of social media marketing?

More active or passive use of social media Signup and view all the answers