SEO Essentials Quiz

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Questions and Answers

What types of searches can unpaid traffic originate from?

Image search, video search, academic search, news search, and industry-specific vertical search engines (correct)
Video search, image search, social media search, academic search
Social media search, email search, academic search, news search
Academic search, news search, image search, social media search

What does SEO target?

Direct traffic from search engines
Unpaid traffic from social media
Paid traffic from search engines
Unpaid traffic from search engines (correct)

Why is SEO performed?

To receive more visitors from search engines (correct)
To target paid traffic
To decrease website traffic
To increase direct traffic to the website

What can the visitors from search engines potentially be converted into?

Customers (D) Signup and view all the answers

What does SEO consider as an Internet marketing strategy?

How search engines work, the computer-programmed algorithms, what people search for (D) Signup and view all the answers

What does social media marketing enable companies to track?

Progress, success, and engagement of ad campaigns (D) Signup and view all the answers

Who are the stakeholders addressed through social media marketing?

Current and potential customers, employees, journalists, bloggers, and the general public (C) Signup and view all the answers

What does the strategic level of social media marketing include?

Management of a marketing campaign, governance, setting the scope, and establishing the firm's desired social media 'culture' and 'tone' (D) Signup and view all the answers