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Sensation and Perception Quiz
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Sensation and Perception Quiz

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Questions and Answers

Which sense is the most assimilated through marketing?

  • Touch
  • Sound
  • Taste
  • Vision (correct)

    • What color is often associated with celebration in Asian culture?

  • Blue
  • Red (correct)
  • Yellow
  • Green

    • Which color is often used to market to women and girls?

  • Pink (correct)
  • Red
  • Yellow
  • Blue

    • Which sense has been shown to have a significant impact on sales?

    <p>Smell</p> Signup and view all the answers

    What is the minimum change in a stimulus that can be detected by a perceiver called?

    <p>JND</p> Signup and view all the answers

    Which perceptual filter relates to our current needs and influences what we pay attention to?

    <p>Perceptual Vigilance</p> Signup and view all the answers

    According to Gestalt psychology, how do people derive meaning from stimuli?

    <p>By analyzing the parts of a whole</p> Signup and view all the answers

    Which one of the following is NOT a sensory system?

    <p>Memory</p> Signup and view all the answers

    What is the process by which stimuli are selected, organized, and interpreted called?

    <p>Perception</p> Signup and view all the answers

    Which sense is the most assimilated through marketing according to the text?

    <p>Vision</p> Signup and view all the answers

    Which color is often associated with trust and security in the business and banking industry?

    <p>Blue</p> Signup and view all the answers

    What is the biggest payoff in packaging due to its powerful link to memory and emotion?

    <p>Aroma</p> Signup and view all the answers

    Which color is often used to market to women and girls and female causes?

    <p>Pink</p> Signup and view all the answers

    Which color can be about the environment and wealth, and is easy to process and calming in stores?

    <p>Green</p> Signup and view all the answers

    Which sense has been shown to have the greatest impact on consumer perception of time spent in a retail environment?

    <p>Smell</p> Signup and view all the answers

    What is the science that focuses on how the physical environment is integrated into the consumer's subjective experience called?

    <p>Psychophysics</p> Signup and view all the answers

    Which taste perception is NOT one of the five basic tastes?

    <p>Spicy</p> Signup and view all the answers

    What is the minimum amount of stimulation that can be detected on a sensory channel called?

    <p>Absolute threshold</p> Signup and view all the answers

    Which cognitive process involves selectively concentrating on one thing and ignoring other things?

    <p>Attention</p> Signup and view all the answers

    Which perceptual filter relates to seeing what we want to see and ignoring what we don't want to see?

    <p>Perceptual Defense</p> Signup and view all the answers

    What is the process of assigning meaning to stimuli called?

    <p>Interpretation</p> Signup and view all the answers

    According to Gestalt psychology, how does a person tend to perceive an incomplete picture?

    <p>As complete</p> Signup and view all the answers

    Sensation is the immediate response to sensory receptors such as eyes, ears, nose, mouth, and fingers.

    <p>True</p> Signup and view all the answers

    Perception is the process by which stimuli are selected, organized, and interpreted.

    <p>True</p> Signup and view all the answers

    The process of perception involves exposure, attention, and interpretation.

    <p>True</p> Signup and view all the answers

    Manufacturers are investing more in designing packages that appeal to our senses.

    <p>True</p> Signup and view all the answers

    Color increases brand recognition by up to 80%.

    <p>True</p> Signup and view all the answers

    Blue is often a favorite color regardless of cultural background.

    <p>True</p> Signup and view all the answers

    Pink is often used to market to women and girls and female causes.

    <p>True</p> Signup and view all the answers

    True or false: The scent-marketing industry is growing at an annual rate of 15%

    <p>True</p> Signup and view all the answers

    True or false: Shoppers in scented environments may perceive they have spent less time compared with shoppers in aroma-free environments

    <p>True</p> Signup and view all the answers

    True or false: Jingles have more influence on consumers than sonic brands

    <p>False</p> Signup and view all the answers

    True or false: Touch has a significant impact on sales, and even just 30 seconds of touching an item can increase our desire to buy it

    <p>True</p> Signup and view all the answers

    True or false: The tongue is divided into rigid regions for each taste

    <p>False</p> Signup and view all the answers

    True or false: Neuromarketing uses techniques like magnetic resonance imaging to portray what is going on in people's brains when they react to a product

    <p>True</p> Signup and view all the answers

    True or false: The absolute threshold is the maximum amount of stimulation that can be detected on a sensory channel

    <p>False</p> Signup and view all the answers

    True or false: Weber's Law states that the stronger the initial stimulus, the smaller its change must be for it to be noticed

    <p>False</p> Signup and view all the answers

    Match the following colors with their associated emotions or meanings in marketing:

    <p>Red = Increases heart rate and energy, creates urgency Blue = Relaxing, creates trust and security Yellow = Optimistic, youthful, grabs attention of window shoppers Green = Associated with environment and wealth, calming in stores</p> Signup and view all the answers

    Match the following senses with their respective descriptions:

    <p>Vision = 80% of what we assimilate through the senses is visual Sound = Used in jingles and sonic brands Touch = Significant impact on sales, desire to buy increases with touch Smell = Powerful link to memory and emotion, used in scent-marketing</p> Signup and view all the answers

    Match the following steps of perception with their descriptions:

    <p>Exposure = The process of coming into contact with stimuli Attention = The process of selectively concentrating on stimuli Interpretation = The process of assigning meaning to stimuli</p> Signup and view all the answers

    Match the following colors with their associated meanings in marketing:

    <p>Purple = Can be childlike, royal or passionate, used in beauty and anti-aging Pink = Romantic, feminine, used to market to women and girls Orange = Can be aggressive, creating a call to action to subscribe, buy Blue = Relaxing, creates trust and security, often a favorite color</p> Signup and view all the answers

    Match the following marketing techniques with their descriptions:

    <p>Color Marketing = Increases brand recognition by up to 80% Scent Marketing = Powerful link to memory and emotion, big payoff in packaging Visual Marketing = 80% of what we assimilate through the senses is visual Tactile Marketing = Touch has a significant impact on sales</p> Signup and view all the answers

    Match the following colors with their cultural associations:

    <p>Red = Good luck and celebration in Asian culture Blue = Trust and security in business and banks Green = Environment and wealth Pink = Women and girls, female causes</p> Signup and view all the answers

    Match the following colors with their impacts in marketing:

    <p>Red = Increases heart rate and energy, creates urgency for sales Blue = Relaxing, creates trust and security, used in business and banks Yellow = Optimistic, youthful, grabs attention of window shoppers Green = Associated with environment and wealth, calming in stores</p> Signup and view all the answers

    Match the following terms with their definitions:

    <p>Neuromarketing = A field that uses techniques like magnetic resonance imaging to portray what's happening in people's brains when they react to a product. Absolute Threshold = The minimum amount of stimulation that can be detected on a sensory channel. Differential Threshold = The ability of a sensory system to detect changes or differences among stimuli. Weber's Law = The principle that the stronger the initial stimulus, the greater its change must be for it to be noticed.</p> Signup and view all the answers

    Match the following concepts with their explanations:

    <p>Psychophysics = The science that focuses on how the physical environment is integrated into the consumer's subjective experience. Exposure = An initial stage of perception where some sensations come within range of sensory receptors. Attention = The cognitive process whereby processing activity is devoted to a particular stimulus. Interpretation = The process of assigning meaning to stimuli.</p> Signup and view all the answers

    Match the following terms related to perception with their definitions:

    <p>Perceptual Vigilance = Perceptual filter that relates to our current needs and influences what we pay attention to. Perceptual Defense = Perceptual filter where we see what we want to see, and ignore what we don't want to see. Adaptation = Occurs when something is so familiar, we no longer pay attention. Schema = An organized collection of beliefs and feelings represented in a cognitive category.</p> Signup and view all the answers

    Match the following sensory marketing strategies with their descriptions:

    <p>Black color = Used to market luxury, can be cool, trendy, dynamic, and powerful. Scent-marketing = Growing industry that uses odors to evoke feelings and associations, affecting shopper's perceptions of time spent. Touch = Significant impact on sales, as touching a product can increase desire to buy it. Taste = Influences perception of food, involving five basic tastes: sweet, salty, sour, bitter, and umami.</p> Signup and view all the answers

    Match the following psychological concepts with their explanations:

    <p>Priming = Process by which certain properties of stimulus are more likely to evoke a schema. Gestalt Psychology = School of thought that says people get meaning from the whole of a set of stimuli rather than any individual stimulus. Closure = Gestalt principle that a person tends to perceive an incomplete picture as complete. JND = Just Noticeable Difference: The minimum change in a stimulus that can be detected by a perceiver.</p> Signup and view all the answers

    Match the following terms with their definitions:

    <p>Sonic Brand = Distinct combinations of just a few notes, believed to have more influence on consumers than longer, frequently changing jingles. Bulldog = An example of a brand name that may have meaning. SMELL = A sensory perception that can evoke feelings and early associations, used in marketing to influence consumer behavior. TOUCH = A sense that has been shown to have a significant impact on sales, as it can develop a sense of attachment and ownership.</p> Signup and view all the answers

    Match the following terms related to perception and attention with their definitions:

    <p>Intensity = Less intense habituates because of lowers sensory impact. Duration = Stimuli that needs lengthy exposure habituates because of need for long attention span. Discrimination = Simple stimuli habituate because they don't require attention to detail. Exposure = Frequently encountered habituates as exposure increases.</p> Signup and view all the answers

    Match the following terms related to sensory marketing with their explanations:

    <p>Relevance = Irrelevant or unimportant habituate because they don't attract attention. Sound = Aspects of sound affect a person's feelings and behavior. Jingles maintain brand awareness, lively music stimulates. SMELL = Odors can evoke feelings and early associations, used in scent-marketing industry. TOUCH = Research shows that touch has a significant impact on sales. When we touch a product, we develop a sense of attachment and ownership.</p> Signup and view all the answers

    Study Notes

    Sensory Marketing

    • The sense most assimilated through marketing is sight, as color increases brand recognition by up to 80%.
    • Blue is often associated with trust and security in the business and banking industry.
    • Pink is often used to market to women and girls and female causes, and is also calming and easy to process in stores.

    Perception and Attention

    • The process of assigning meaning to stimuli is called perception, which involves exposure, attention, and interpretation.
    • Selective concentration on one thing and ignoring other things is called attention.
    • The absolute threshold is the minimum amount of stimulation that can be detected on a sensory channel.

    Sensory Systems

    • The five basic tastes are not including umami.
    • The tongue is not divided into rigid regions for each taste.

    Sensory Marketing Strategies

    • The scent-marketing industry is growing at an annual rate of 15%.
    • Shoppers in scented environments may perceive they have spent less time compared with shoppers in aroma-free environments.
    • Touch has a significant impact on sales, and even just 30 seconds of touching an item can increase our desire to buy it.

    Cognitive Processes

    • Weber's Law states that the stronger the initial stimulus, the smaller its change must be for it to be noticed.
    • According to Gestalt psychology, people derive meaning from stimuli by organizing them into groups and patterns.
    • An incomplete picture is tended to be perceived as complete.

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    Description

    Test your knowledge on Sensation and Perception with this quiz! Learn about the sensory systems and the process of perception. Explore how our senses work and how we interpret stimuli. Challenge yourself to understand the intricacies of these fundamental aspects of human perception.

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