Semiotics and Emoji Popularity Quiz
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Questions and Answers

Who is considered the founder of semiotics?

  • Ferdinand de Saussure (correct)
  • Scott E. Fahlman
  • Charles Sanders Peirce
  • Edward Sapir
  • Which term describes a sign that has a physical resemblance to the signified?

  • Index
  • Symbol
  • Denotation
  • Icon (correct)
  • What is the study of signs called in semiotics?

  • Iconography
  • Sociolinguistics
  • Semantics
  • Semiotics (correct)
  • What is the additional figurative meaning of a sign called?

    <p>Connotation</p> Signup and view all the answers

    Who is credited with the first substantiated use of an emoticon?

    <p>Scott E. Fahlman</p> Signup and view all the answers

    According to the uses and gratifications theory, why do viewers watch programmes like The News or Documentaries?

    <p>To acquire information, knowledge, and understanding</p> Signup and view all the answers

    What do viewers aim to achieve through integration and social interaction products according to the uses and gratifications theory?

    <p>Produce a topic of conversation between people</p> Signup and view all the answers

    What is the main assumption of the uses and gratifications theory regarding audience choices?

    <p>Audience choices are made to gratify specific wants and needs</p> Signup and view all the answers

    In the context of uses and gratifications theory, why do viewers watch action films?

    <p>To escape their real lives</p> Signup and view all the answers

    In the context of uses and gratifications theory, what is the primary reason for watching programmes for entertainment?

    <p>For enjoyment</p> Signup and view all the answers

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