Podcast
Questions and Answers
Who is considered the founder of semiotics?
Who is considered the founder of semiotics?
- Ferdinand de Saussure (correct)
- Scott E. Fahlman
- Charles Sanders Peirce
- Edward Sapir
Which term describes a sign that has a physical resemblance to the signified?
Which term describes a sign that has a physical resemblance to the signified?
- Index
- Symbol
- Denotation
- Icon (correct)
What is the study of signs called in semiotics?
What is the study of signs called in semiotics?
- Iconography
- Sociolinguistics
- Semantics
- Semiotics (correct)
What is the additional figurative meaning of a sign called?
What is the additional figurative meaning of a sign called?
Who is credited with the first substantiated use of an emoticon?
Who is credited with the first substantiated use of an emoticon?
According to the uses and gratifications theory, why do viewers watch programmes like The News or Documentaries?
According to the uses and gratifications theory, why do viewers watch programmes like The News or Documentaries?
What do viewers aim to achieve through integration and social interaction products according to the uses and gratifications theory?
What do viewers aim to achieve through integration and social interaction products according to the uses and gratifications theory?
What is the main assumption of the uses and gratifications theory regarding audience choices?
What is the main assumption of the uses and gratifications theory regarding audience choices?
In the context of uses and gratifications theory, why do viewers watch action films?
In the context of uses and gratifications theory, why do viewers watch action films?
In the context of uses and gratifications theory, what is the primary reason for watching programmes for entertainment?
In the context of uses and gratifications theory, what is the primary reason for watching programmes for entertainment?
