10 Questions
Who is considered the founder of semiotics?
Ferdinand de Saussure
Which term describes a sign that has a physical resemblance to the signified?
Icon
What is the study of signs called in semiotics?
Semiotics
What is the additional figurative meaning of a sign called?
Connotation
Who is credited with the first substantiated use of an emoticon?
Scott E. Fahlman
According to the uses and gratifications theory, why do viewers watch programmes like The News or Documentaries?
To acquire information, knowledge, and understanding
What do viewers aim to achieve through integration and social interaction products according to the uses and gratifications theory?
Produce a topic of conversation between people
What is the main assumption of the uses and gratifications theory regarding audience choices?
Audience choices are made to gratify specific wants and needs
In the context of uses and gratifications theory, why do viewers watch action films?
To escape their real lives
In the context of uses and gratifications theory, what is the primary reason for watching programmes for entertainment?
For enjoyment
Test your knowledge of semiotics and the rise of emojis with this quiz. Learn about the study of signs, semiotics founders like Ferdinand de Saussure and Charles Sanders Peirce, and the different variations of signifiers such as icons and symbols.
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