Segmentation, Targeting & Positioning

<p>It allows companies to target their marketing efforts more effectively. (D)</p> Signup and view all the answers

<p>Government regulations (C)</p> Signup and view all the answers

<p>To identify the most profitable customer segments. (D)</p> Signup and view all the answers

<p>From focusing on mass marketing to targeting specific customer segments. (B)</p> Signup and view all the answers

<p>Determining which situations lead to increased product consumption (A)</p> Signup and view all the answers

<p>Market segmentation divides customers into groups, while product differentiation focuses on making a product unique. (A)</p> Signup and view all the answers

<p>The Independent Segment (B)</p> Signup and view all the answers

<p>The Sensory Segment (A)</p> Signup and view all the answers

<p>The segment is not large enough or profitable enough to serve in the long run. (C)</p> Signup and view all the answers

<p>Mass marketing aims for a large audience, while targeting concentrates on specific customer segments. (B)</p> Signup and view all the answers

<p>High hypochondriasis (C)</p> Signup and view all the answers

<p>Bright teeth (C)</p> Signup and view all the answers

<p>They are heavy users of toothpaste. (D)</p> Signup and view all the answers

<p>Defining the unique selling proposition of a product (B)</p> Signup and view all the answers

<p>Consumer Characteristics Approach (B)</p> Signup and view all the answers

<p>Personality (B)</p> Signup and view all the answers

<p>Stock and storage problems (D)</p> Signup and view all the answers

<p>All of the above (D)</p> Signup and view all the answers

<p>Basic characteristics of consumers (D)</p> Signup and view all the answers

<p>It helps identify distinct groups of buyers. (B)</p> Signup and view all the answers

<p>Sex (D)</p> Signup and view all the answers

<p>Inability to segment meaningfully (B)</p> Signup and view all the answers

<p>Dreams and aspirations (C)</p> Signup and view all the answers

<p>BMW (C)</p> Signup and view all the answers

<p>Adrenaline rush and pleasure from anticipation (C)</p> Signup and view all the answers

<p>Premium economy seating (C)</p> Signup and view all the answers

<p>Compaq (D)</p> Signup and view all the answers

<p>Highlighting health benefits (D)</p> Signup and view all the answers

<p>Provide tailored automotive features (B)</p> Signup and view all the answers

<p>Uniqueness and leadership in the market (D)</p> Signup and view all the answers

<p>The chosen segment may become nonviable. (B)</p> Signup and view all the answers

<p>Adjacent segment strategy (A)</p> Signup and view all the answers

<p>Nike producing a variety of sports shoes. (D)</p> Signup and view all the answers

<p>Concentrated targeting strategy (D)</p> Signup and view all the answers

<p>A separate marketing mix. (C)</p> Signup and view all the answers

<p>Due to limited resources and capabilities. (B)</p> Signup and view all the answers

<p>Targeting diverse segments with tailored marketing mixes. (C)</p> Signup and view all the answers

<p>Requires significant marketing investment. (D)</p> Signup and view all the answers

<p>Offering differentiated prices based on location and customer needs (C)</p> Signup and view all the answers

<p>Customer lifetime value (A)</p> Signup and view all the answers

<p>To identify and target specific customer groups with unique needs (D)</p> Signup and view all the answers

<p>ichef.in (D)</p> Signup and view all the answers

<p>Customer demographics (D)</p> Signup and view all the answers

<p>Assessing the attractiveness of a market segment (B)</p> Signup and view all the answers

<p>Segmentation focuses on broad customer groups while sub-segmentation targets smaller, more specific groups within those segments (C)</p> Signup and view all the answers

<p>Meeting the diverse needs and preferences of the Bangalore customer base (D)</p> Signup and view all the answers

Focusing marketing efforts on one specific segment of the market.

High risk if the selected market segment becomes unviable.

Targeting a closely related market segment after initial success.

Suzuki's step-by-step entry into various car segments in India.

Serving multiple segments simultaneously with tailored approaches.

Targeting distinct groups with separate marketing mixes.

Focusing on a small market segment often overlooked by big players.

Concentrated targeting of a very specific market segment.

The sub-dividing of a market into homogeneous sub-sections of customers.

Dividing a market into distinct groups based on characteristics.

Distinct buyer groups differ in media and message appeal.

Factors used to maximize differences between market segments and minimize differences within them.

The ability to measure the number and size of customers within a segment.

Diverse segments necessitate complex personal selling strategies.

Keeping adequate stock for various consumer needs is challenging.

A market segment that is large and profitable enough for long-term serving.

Segmenting based on basic features like demographics and behavior.

The degree to which a segment is clearly different from others in needs and characteristics.

A segment that can be effectively reached and served by a marketer.

Characteristics like age, sex, and income used for segmentation.

Creating differences in products through features or marketing strategies to stand out in the market.

Understanding buyer behavior leads to targeted marketing.

Market can be divided into Children, Young, Adults, Old.

Understanding various customer needs to create meaningful segments for effective targeting and marketing strategies.

Dividing markets into smaller, more defined groups to better meet unique customer needs.

Tailoring marketing efforts to suit specific customer preferences within a small segment.

The process of identifying and selecting specific segments to market to.

A framework used to analyze the competitive environment of a market segment.

The degree to which a market segment appears the same among consumers.

Factors that determine the potential success and profitability of targeting a market segment.

The ability to align products or services with specific demands of customers.

The landscape of businesses providing similar products or services in a market.

A segmentation approach focusing on retaining loyal customers and attracting new ones from rivals.

Segmentation based on situations that lead to increased consumption of products.

Categorizing toothpaste consumers by benefits sought, demographics, behaviors, and brands.

The main advantages consumers aim for when choosing a product.

Characteristics of customers grouped by age, family size, or gender.

Unique habits or preferences that define a consumer segment's buying behaviors.

Selecting specific segments to focus marketing efforts on.

The standards used to determine which market segments to target.

Creating a distinct image of a product in consumers' minds relative to competitors.

Steps taken to define and communicate a brand's unique value proposition.

A target market focused on intrinsic traits of products, like creativity in Crane’s stationery.

A category that defines a product's quality and features, exemplified by BMW's branding.

Concept of marketing around aspirations; Honda sells two-wheelers as enablers of dreams.

Positioning that emphasizes a holistic or all-encompassing approach, like Raymond's 'complete man'.

The strategy of being the first in a market, illustrated by Compaq's portable PC introduction.

A tactic focusing on selling directly to consumers, as demonstrated by Dell's model.

A Japanese term reflecting excitement and thrill; used by Toyota for marketing its cars.

Offering customized experiences or products; Ford's factory personalisation centre allows tailored cars.