Segment Interrelationship in Targeting Strategies Quiz

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What does 'Target Market' refer to?

The market segment where a business will advertise
The entire market broken up into different groups
The selected customer group identified by marketers (correct)
The process of developing measures to segment the market

Why does a business have to specialize?

Due to the varied needs and wants of people (correct)
To increase market share rapidly
To please everyone in the market
To make universal products for everyone

What is the main principle of Target Marketing according to the text?

A company should focus on segmenting the market thoroughly
A company cannot create universally appealing products or services (correct)
A company should target every possible customer group
A company can successfully sell to everyone worldwide

What is the purpose of Market Targeting as mentioned in the text?

To give more power to the brand (D) Signup and view all the answers

How does Segmentation differ from Targeting according to the text?

Segmentation breaks down a market into groups, while targeting selects the focus group for advertising efforts (A) Signup and view all the answers

Why do marketers make all marketing plans and strategies according to the target market?

To generate revenue and increase market share (C) Signup and view all the answers

What is the characteristic of Full Marketing Coverage approach?

Serving all customer groups with variety of products (A) Signup and view all the answers

In Market Specialization strategy, what does a firm concentrate on?

Serving one specific market exclusively (A) Signup and view all the answers

Which strategy involves a firm specializing in marketing a certain product to several markets?

Product Specialization (B) Signup and view all the answers

What is an example of Product Specialization based on the text?

Nokia targeting cheaper price class (C) Signup and view all the answers

Which approach makes the same strategy for all markets in terms of targeting?

Undifferentiated Market under Full Marketing Coverage (B) Signup and view all the answers

What should be considered in Ethical choice of market Targeting according to the text?

Fair and honest dealings with customers (B) Signup and view all the answers

What is the primary advantage of undifferentiated/standardization targeting strategy?

Appeals to a vast consumer base (C) Signup and view all the answers

How do pharmaceutical companies protect themselves from competition according to the text?

By relying on intensive branding campaigns (B) Signup and view all the answers

What does a differentiated targeting strategy call for?

Evaluation of multiple marketing campaigns aimed at different market segments (D) Signup and view all the answers

Why is it difficult to create a unique competitive advantage in undifferentiated/standardization targeting strategy?

Increased threat of competition (B) Signup and view all the answers

What is the main challenge associated with differentiated segment strategies?

Evaluating multiple marketing campaigns aimed at different market segments (C) Signup and view all the answers

Why do pharmaceutical companies often rely on intensive branding campaigns according to the text?

To protect themselves from competition (D) Signup and view all the answers

What is the primary reason for coordinating all segments according to the text?

To minimize cost and utilize resources (A) Signup and view all the answers

Which of the following is NOT a factor affecting the final selection of segment strategies?

Price of the product (D) Signup and view all the answers

What does an undifferentiated segment strategy imply?

Marketing widely to the masses (B) Signup and view all the answers

What factors may influence the choice of targeting strategies according to the text?

Market characteristics and regulatory environment (B) Signup and view all the answers

Which of these is NOT considered in deciding on segment strategies?

Company profits (B) Signup and view all the answers

In segment interrelationship, why is it important to integrate all segments according to the text?

To minimize cost and utilize resources effectively (B) Signup and view all the answers

What is a common strategy among small or medium-sized pharmaceutical companies that do not have the resources to compete in larger market segments?

Concentrated/Focused strategy (A) Signup and view all the answers

In the context of pharmaceutical companies, what is the advantage of a Concentrated/Focused strategy?

Building barriers to entry of new competitors (D) Signup and view all the answers

Which of the following is NOT an advantage of a Concentrated/Focused strategy for pharmaceutical companies?

Expanding business units in diverse sectors (A) Signup and view all the answers

Why might a small pharmaceutical company choose to focus on becoming a world specialist in Parkinson's disease?

To avoid competition in other CNS therapeutic areas (B) Signup and view all the answers

What key factor might prevent potential entrants from competing with a pharmaceutical company that has a Concentrated/Focused strategy?

Building formidable barriers to entry (D) Signup and view all the answers

How can a Concentrated/Focused strategy assist a pharmaceutical company in creating a prohibitive competitive advantage?

By focusing all resources in one therapeutic area (B) Signup and view all the answers