Podcast
Questions and Answers
What is the primary purpose of using secondary data in marketing research?
What is the primary purpose of using secondary data in marketing research?
- Developing an approach to orient the design of the research and plan primary data collection (correct)
- Defining the problem
- Covering information needs of the marketing research project
- Designing the sampling plan
Which of the following is NOT mentioned as an advantage of using secondary data in marketing research?
Which of the following is NOT mentioned as an advantage of using secondary data in marketing research?
- Customized for research objectives (correct)
- Enhancing existing primary data
- Quickly obtained
- Relatively cheap
What is one of the disadvantages of secondary data mentioned in the text?
What is one of the disadvantages of secondary data mentioned in the text?
- Not fitting the research objective (correct)
- Availability from different departments
- Well-fitted for research objectives
- Idoneous collection methods
Which type of secondary data refers to data available from public and private institutions?
Which type of secondary data refers to data available from public and private institutions?
What are examples of external secondary data mentioned in the text?
What are examples of external secondary data mentioned in the text?
How does secondary data contribute to marketing research?
How does secondary data contribute to marketing research?
What is the purpose of the horizontal reading of the transcripts in the development analysis of data?
What is the purpose of the horizontal reading of the transcripts in the development analysis of data?
In the development analysis of data, what is the significance of the 3rd step, vertical reading of the transcripts?
In the development analysis of data, what is the significance of the 3rd step, vertical reading of the transcripts?
Which type of information is best obtained through a depth interview according to the text?
Which type of information is best obtained through a depth interview according to the text?
What is a key characteristic of a depth interview as mentioned in the text?
What is a key characteristic of a depth interview as mentioned in the text?
Why is a depth interview considered useful for complex information according to the text?
Why is a depth interview considered useful for complex information according to the text?
What is a primary focus during the planning phase of a depth interview?
What is a primary focus during the planning phase of a depth interview?
What is the main difference between primary data and secondary data?
What is the main difference between primary data and secondary data?
Why is it important to analyze secondary data before collecting primary data?
Why is it important to analyze secondary data before collecting primary data?
Which criterion should a researcher consider when deciding on the sample size for a study?
Which criterion should a researcher consider when deciding on the sample size for a study?
In non-probability sampling using the snowball method, what role do respondents play?
In non-probability sampling using the snowball method, what role do respondents play?
How can a researcher determine if secondary data satisfies their information needs?
How can a researcher determine if secondary data satisfies their information needs?
What is a key factor to consider when determining the sample size for a study according to the text?
What is a key factor to consider when determining the sample size for a study according to the text?
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