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Questions and Answers
What is a search need?
The information or resource that the user needs in order to accomplish their task.
What constitutes a satisfying search result?
A result that satisfies the search need of a query.
Which of the following is not a type of grading mistake?
A result is considered _____ if it promotes illegal activities or harmful behavior.
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What does the satisfaction scale measure?
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A web search link may show results for a corrected or autocompleted version of a query.
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What should be done if required information for a result type is missing?
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Match the term with its definition:
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What does it mean to consider user effort in search satisfaction grading?
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A result showing a page behind a pay-wall can still be graded if sufficient content is available.
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A result that displays specific information directly is preferable to a regular web result when the user is looking for specific information.
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What information do stocks cards provide?
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When is a 'Knowledge card' expected to display?
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A card that shows the definition of a word is known as a ___ card.
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Match the following search result types with their descriptions:
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What is the definition of 'Visually Distinctive Entity' in search results?
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Results for advice or recommendation queries can be graded as Highly Satisfying.
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Which query type relates to obtaining very recent news?
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When should you grade a result as Somewhat Satisfying?
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A result that is flagged as Wrong Language should be graded as Not Satisfying.
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What should you do if the query seeks result from a specific locale but the result pertains to a different locale?
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The query is '__________' and the result is a news article about an earlier event.
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What type of query would receive a grade of Somewhat Satisfying?
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What is considered a Missing or Incorrect Answer?
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If a result is re-directed to a different URL, you should grade the redirected page.
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To correctly evaluate an app result, determine if the app allows the user to perform ______ tasks.
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What should be done if a result is in the wrong language but the users are proficient in English?
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Study Notes
Introduction to Search Needs and Satisfaction
- Users typically conduct searches to complete a task or find information quickly.
- A search need is defined by the information required to fulfill a user’s task.
- The search query is the user's attempt to articulate their information need.
Grading Process Overview
- The grading process includes validating the result and assigning satisfaction ratings.
- Common components involved in grading: search query, user language, location, and date.
- Grades are assigned based on how well the search result satisfies the user's need.
Key Terminology
- Named Entity: A recognizable person, place, organization, or event, usually capitalized.
- Knowledge Term: A descriptive word or phrase related to a concept that users may want to learn more about, often from various fields of study.
- Official Site: A website representing an entity as they wish to be presented online.
- Official Online Presence: Broader than an official site, including social media profiles and channels.
- Chain Business: Businesses with multiple locations providing similar products or services with in-person interaction.
- Visually Distinctive Entity: Anything that can be portrayed visually, such as unique people, places, or objects.
Result Validation Criteria
- Wrong Language: A result is incorrect if it isn’t in English or the user’s locale language.
- Content Unavailable: Results that cannot be accessed, which can include paywalls or log-in requirements.
- Inappropriate Content: Flagged if the content does not suit the query’s intent.
Satisfaction Rating Assignments
- Results are rated based on how effectively they satisfy the search need.
- Various satisfaction ratings include Highly Satisfying (HS), Satisfying (S), Somewhat Satisfying (SS), and Not Satisfying (NS).
- Each rating category has specific guidelines on when to apply.
Common Grading Mistakes
- Ignoring the need for validation in interpreting queries and results.
- Misinterpreting the intent of ambiguous queries, which could lead to incorrect ratings.
- Neglecting to consider the time relevance of search results.
Handling Special Situations
- Autocompleted queries or corrected spellings should be treated as if the corrected version is the actual user input when grading.
- For instance, if "fac" results in Facebook, grade for "facebook" and confirm context before assigning satisfaction.
Examples of Satisfaction Ratings
- Highly Satisfying examples showcase results that offer comprehensive and relevant information for the user.
- Satisfying examples effectively meet basic information needs but might lack depth.
- Somewhat Satisfying results offer partial solutions but may miss critical elements needed for full satisfaction.
- Not Satisfying results do not fulfill the user’s search need and lack relevance.
Conclusion
- Understanding the principles behind search needs and satisfaction is crucial for effective search result grading.
- Consistent application of these principles leads to better exposure to user needs and improves search result accuracy.### Result Inappropriateness
- Results containing pornography, adult services, illegal drugs, hate speech, spam, pirated content, or shock/gore are deemed inappropriate.
- Content that advocates hate against targeted groups based on religion, race, gender, or nationality is unacceptable and should be removed.
- Violent materials inciting imminent harm or illegal activities are prohibited.
- Sexually explicit content, defined as primarily stimulating erotic feelings, is also flagged, unless within medical, educational, or journalistic contexts.
Content Quality Standards
- Results must provide original and useful content without employing tactics like link farming or keyword stuffing.
- Sources contradicting established expert consensus on public interest topics are flagged, particularly if they spread misleading information.
- Malicious results featuring phishing schemes or inappropriate advertising should be noted and removed.
Satisfaction Principles
- The satisfaction scale ranges from Highly Satisfying (HS) to Not Satisfying (NS) based on users' needs and relevance of results.
- Highly Satisfying results are authoritative, accurate, and effectively address user queries.
- Satisfying results meet general user interest but may not specifically answer the query.
- Somewhat Satisfying results have indirect relevance, while Not Satisfying results provide incorrect information or have no relation to the query.
Degrees of Separation
- Degrees of separation relate to the connectivity between search concepts; each step removed from the original query lowers satisfaction.
- For example, the review of an album is two degrees separated from its artist.
Understanding Meaning Over Keywords
- Contextual meaning is prioritized over exact keyword matching when evaluating results.
- It is possible for highly satisfying results to lack specific query words while still being relevant.
Source Quality Consideration
- Results' source quality impacts their satisfaction rating, favoring professional and reliable sources over unclear or unreliable ones.
- High-quality content should be clear, well-written, and free from grammatical errors.
Types of Search Results
- Search results can be web pages, maps, apps, stock information, weather cards, and more.
- Knowledge cards directly answer queries, reducing the need for user interaction.
- Rich experiences, such as movie, music, and book information, present comprehensive user engagement.
Rating Assignment Criteria
- Highly Satisfying ratings apply to well-known apps or businesses; generic or advice-seeking queries cannot achieve HS ratings.
- Results must meet a clear, user-focused need to be rated as Highly Satisfying, especially regarding factual answers to specific questions.
- Regular and well-used apps for business interactions also merit high satisfaction ratings.### Maps Query
- Queries with specific locations yield exact maps, e.g., “1234 market street sf” gives a map for that address.
- Search for local points of interest like “new york public library” results in a map directing to that location.
- Queries for specific businesses, like “larry and joe’s”, show a map for the named restaurant.
- Terms indicating proximity, such as "nearest" or "closest," are common in searches for businesses like “closest lowe’s” or “starbucks”, focusing on nearby locations.
- Such queries often relate to places users must physically visit, such as gas stations or cinemas.
Official Online Presence
- A named entity query leads to its official website; for instance, “facebook” results in facebook.com.
- Named entities can also link to social media profiles, e.g., “taylor swift” directs to her official website.
- Specific media like books yield results from official publisher pages, e.g., “empire falls book” references penguinrandomhouse.com.
Wikipedia or Other Authoritative Reference
- Queries like “taylor swift” may bring up Wikipedia pages detailing the entity.
- Other authoritative sources can include encyclopedic entries, such as “angkor wat” linking to its Wikipedia page.
Knowledge Queries
- Knowledge term queries, such as “linguistics”, return relevant Wikipedia entries or similar resources for learning.
- Queries framed as “what is X?” often classify as knowledge term inquiries.
Exact Question Answer
- Queries asking for precise information return direct answers, eliminating the need for further user action, e.g., “define attenuated” provides an immediate definition.
- Information cards for sports scores or current events exemplify this category, like “dodgers score” showing the latest game score directly.
Visually Distinctive Entity
- Inquiries about visually distinctive entities yield high-quality image sets, for example, searching “nelson mandela” returns images associated with him.
Grading Satisfying Results
- Satisfying results often include supplementary information, such as reviews for a restaurant or stock prices for a company.
- Applications may return variant versions or closely related apps when queried about a specific app, e.g., “candy crush saga”.
Product Queries
- Searching for a product yields reputable vendor results, such as Amazon or iTunes pages for specific items like books or movies.
News and Current Information
- News queries yield recent and relevant articles about named entities, like “facebook” producing current news headlines.
- Embedded answers require user action to access detailed information but provide direct answers upon inquiry, such as “barack obama age”.
Secondary Maps for Chain Businesses
- Queries for chain businesses display nearby locations, but may not show the closest branch, e.g., searching "dunkin" in Sunnyvale, CA may show a location in San Jose, CA.
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Description
A quiz on guidelines for providing satisfaction ratings for search results, covering search needs, queries, and rating assignments.
