Search Results Evaluation Quiz

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Questions and Answers

When reviewing search results, how many high-level questions are presented for each result?

Four

One

Three

Two (correct)

What visual element on the map corresponds to the color of the result heading?

The shape of the location marker

The size of the location marker

The color of the pin (correct)

The text label of the result

What information is displayed beneath a result's name or title?

The result's address and status.

Only the result's address.

Only the category of the result.

The result's address, category, and status. (correct)

What should you do if a query has no results according to the text?

Still answer the question Signup and view all the answers

If a result heading is displayed in blue, what color would you expect its corresponding map pin to be?

Blue Signup and view all the answers

What is the primary purpose of the color correspondence between the result heading and the map pin?

To quickly link results to their locations Signup and view all the answers

What is the specific tool used to evaluate results, according to the content?

Result-Level Rating Checkboxes Signup and view all the answers

According to the provided content, what is always included when listing a search result?

The category. Signup and view all the answers

In order to find the location on the map that matches the result, what should the user look for?

The pin with the corresponding color as the result heading Signup and view all the answers

In what order is the information displayed under a result's title?

The order is not specified. Signup and view all the answers

What is the main purpose of the high-level questions?

To assess the relevance of each search result Signup and view all the answers

If the map pin is green, what will be the likely color of its corresponding result heading?

Green Signup and view all the answers

What is the primary focus when answering questions related to a query?

Answering the questions, even with no results Signup and view all the answers

If a result's status is not included, what information is still shown under the title?

The address and category. Signup and view all the answers

Where, in relation to the title, is the address for a result displayed?

Below the result title. Signup and view all the answers

What should you do when a results status is blank?

Rate the relevance of the result as if it did exist. Signup and view all the answers

If a result displays 'closed', how should you rate its relevance?

Rate to relevance of the result as if the business does not exist. Signup and view all the answers

What is the instruction for results with the status 'does not exist'?

Rate the relevance as if the business does not exist. Signup and view all the answers

When should a result be treated as if the business does exist?

When the status is blank. Signup and view all the answers

What is the main difference in how 'closed' and blank statuses should be handled?

'Closed' should be treated as if it doesn't exist, and blank will be treated as if it does. Signup and view all the answers

When a user specifies an explicit location in a query, which location data should be prioritized?

The explicitly mentioned location in the query. Signup and view all the answers

What is the primary action you should take when you detect an explicit location in a user's query?

Disregard both the user's and the viewport's locations and use the explicit location provided. Signup and view all the answers

If a user searches 'restaurants near me' and then specifies 'restaurants in Paris', how should the location for search results be determined?

The search should use the explicitly specified location 'Paris'. Signup and view all the answers

Why would an explicit location in a query override user and viewport locations?

To ensure the user is presented with results most relevant to their stated need which may not be close to them. Signup and view all the answers

What is a key factor that an explicit location provides that user or viewport locations do not?

Explicit locations signal a specific user interest that may be different to their own current location. Signup and view all the answers

Which of the following spelling variations would typically NOT be considered a significant language or script discrepancy?

Adding a middle name initial when only a first name was provided Signup and view all the answers

When evaluating text for language differences, which case would likely NOT be flagged as an unexpected language or script issue?

Changing a name from 'José' to 'Josef' Signup and view all the answers

A document in English uses the term 'resume'. Another document uses the term 'résumé'. Which of the following statements are true?

These are examples of minor variations and would typically not be considered indications of different languages. Signup and view all the answers

Which scenario demonstrates a minor spelling difference that should NOT be treated as an unexpected language or script shift?

Presenting 'Müller' as 'Muller' in a document. Signup and view all the answers

A user searches for a title, 'The Adventures of Tintin'. Which of these situations should NOT be treated as a language or script discrepancy?

The search result shows 'The Adventures of Tintin, vol 2' Signup and view all the answers

Study Notes

Maps Search Evaluation Guidelines

Guidelines for evaluating and rating maps search results
The rating tool is web-based
Evaluation assesses query and result relevance, and data accuracy (name, address, pin location)
Search 2.0 is focused on examining data accuracy
Examples in the document reflect real-world locations at the time of publication.
Rating workflow involves evaluating and rating each drop-down independently
Result relevance is rated considering user intent, distance, and prominence disregarding data inaccuracies
Evaluating data accuracy includes name, address, and pin accuracy assessments.
Comments are mandatory for any rating except for Excellent, to explain any demotions.

Understanding User Intent

User intent is determined using query, user location, viewport, and viewport age.
Types of queries include:
- Address queries (containing street number, name, state, country, etc.)
- Point of Interest (POI) queries(e.g., famous locations)
- Business queries (e.g., specific business names)
- Category queries (e.g., seeking a type of store or service)
- Product and service queries (e.g., seeking products or services offered)

Rating Result-Level Issues

A rating for Name and Category Accuracy is crucial.
Result Name/Title in unexpected Language or Script should be rated incorrectly when the name is not in the expected language or script.
Business/POI is closed or does not exist should be checked if research shows the business is closed.
Address Accuracy should be checked according to address components

Result Relevance Rating

Relevance rating considers user intent, distance, and prominence.
Data accuracy is assessed separately from relevance
Relevance is rated for whether results match user intent,
Demoting results may occur due to lack of relevance and/or significant distance to user

Rating Interface

Navigational result questions should be answered about query whether there are any real world results that satisfy user intent
The rating interface for individual results evaluates problems, including result name/title, language/script, and category
Checkboxes for result issues, including unexpected language or script, and if business/POI is closed or does not exist need to be evaluated
Relevance rating has Excellent, Good, Acceptable, Bad, and N/A ratings
Comments should explain any demotions; include user intent, guidelines' sections used, and sources of information
Data accuracy (name, address, and pin) is rated when applying Search 2.0 rating methodology

Pin Accuracy

Pin accuracy is rated on a scale of Perfect, Approximate, Next Door, Wrong, Can't Verify, based on location of the pin relative to the feature
Consider vector maps, street imagery, and other resources, giving preference to images confirming location, when rating
Pin accuracy depends on the feature's location as it's shown on the map, not on the appearance of the feature

Address Accuracy: Components of Issues Rating

Address accuracy should consider components, including street number, unit, street name, sub-locality, locality, region, postal code, and country.
Address should be checked if inaccurate Language/Script, missing components such as Street Name or Sub-Locality or if the address does not exist
When a Language/Script Issue is raised, address components for accuracy must be checked
Address Accuracy should be Incorrect – Street Number, Incorrect – Street Name, or Address Does Not Exist, for issues in the address component ratings, according to specific guidelines

Address Accuracy: Result Expectations

Business/POI results should have a street number, street name, locality, region, postal code, and country
Address is correct if it matches existing official data from other resources
Unexpected results are generally rated as Bad

Top Rating Tips

Address queries with only a street name should be rated as Navigational
When a user asks for a business in an area, the query is considered a location modifier. In these instances, the most relevant result is rated as Excellent

Query-Level Navigational Result Questions

The query should be evaluated against the real world for if there are any results that completely satisfy the user intent
If no such result exists in the real world then the answer to the query is "no"
If such a result exists, then the answer is "yes"

Result Relevance Demotion Checkboxes

Check if result only partially fulfill the query intent
Check if result demoted for distance based on user/viewport location
Check if result is less prominent based on the query intent

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Description

Test your understanding of how to evaluate search results based on specific visual elements and information display. This quiz covers essential topics such as high-level questions, color correspondence, and result evaluation techniques. Perfect for anyone looking to improve their search skills!