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Search Engine Marketing: SEO Materials

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Questions and Answers

What is the definition of Search Engine Marketing (SEM) according to Chaffey et al, 2012?

Promoting an organization through social media platforms to meet its objectives by delivering relevant content in the search listings for searchers

Promoting an organization solely through organic search results to meet its objectives by delivering relevant content in the search listings for searchers

Promoting an organization through search engines to meet its objectives by delivering relevant content in the search listings for searchers and encouraging them to click through to a destination site (correct)

Promoting an organization through email marketing to meet its objectives by delivering relevant content in the search listings for searchers

What does SEO (Search Engine Optimization) entail?

Making modifications to a website to improve its presence in organic search results (correct)

Paying for advertisements to appear at the top of search engine results

Developing email marketing campaigns

Creating engaging content for social media platforms

What is the goal of SEO?

To focus solely on social media marketing

To increase paid advertisements on search engines

To drive visitors to a website through email campaigns

To rank higher in organic search results on search engines (correct)

Which technique involves non-paid search engine results?

<p>Search Engine Optimisation (SEO)</p> Signup and view all the answers

"A structured approach used to increase the position of a company or its products in search engine organic results listings for selected keywords or phrases" is the definition of:

<p>Search Engine Optimization (SEO)</p> Signup and view all the answers

Study Notes

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a digital marketing technique that involves promoting a business using paid advertisements on search engines.

Search Engine Optimization (SEO)

SEO involves increasing the position of a company or its products in search engine organic results listings for selected keywords or phrases.
The goal of SEO is to increase the quality and quantity of website traffic by ranking higher in search engine results pages (SERPs) for specific keywords.
SEO is a technique that involves non-paid search engine results.

Key Definition

The definition "A structured approach used to increase the position of a company or its products in search engine organic results listings for selected keywords or phrases" refers to Search Engine Optimization (SEO).

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Description

This quiz covers the principles of e-marketing and e-commerce, focusing on search engine marketing and SEO. It includes announcements about upcoming sessions and group allocations. The materials are intended for educational use only.