12 Questions
What is the primary objective of Search Engine Marketing (SEM)?
Increasing website visibility on search engine results pages
What percentage of desktop searches happen on Google?
41%
What is the average ROI of Google Ads?
200%
What is the minimum bid amount a marketer needs to pay for a click on Google Ads?
It depends on the target audience and keyword
What is the projected ad revenue of Google in 2022?
$225 billion
What percentage of users trust Google Ads?
80%
What is the primary factor that determines the bid amount for an ad?
The maximum amount that the advertiser is willing to pay
What is the primary purpose of grouping keywords into themes?
To improve the ad relevance of the ad
What is the primary benefit of creating a mobile-friendly website?
To improve the landing page experience
What is the primary purpose of editing the ad text to make the offer more compelling?
To increase the expected CTR of the ad
What is the primary benefit of using specific keywords in a search ad?
To bring in more traffic to the website
What is the primary purpose of keeping messaging consistent on the ad and landing page?
To provide visitors with an excellent experience on the website
Test your knowledge of Search Engine Marketing (SEM) concepts, including search engine market share, ROI of Google Ads, and the importance of PPC ads. Assess your understanding of the benefits of using Google Ads and more!
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