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Questions and Answers
What does quality assurance primarily focus on?
What does quality assurance primarily focus on?
Which of the following is NOT an example of a structured quality management system?
Which of the following is NOT an example of a structured quality management system?
Which of the following activities is typically associated with quality assurance?
Which of the following activities is typically associated with quality assurance?
The integrative view of quality management emphasizes that quality is the responsibility of which group?
The integrative view of quality management emphasizes that quality is the responsibility of which group?
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Which of the following is a proactive approach to improving quality?
Which of the following is a proactive approach to improving quality?
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Which dimension of service quality focuses on the ability to perform the promised service dependably and accurately?
Which dimension of service quality focuses on the ability to perform the promised service dependably and accurately?
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What is the primary importance of responsiveness in service quality?
What is the primary importance of responsiveness in service quality?
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In the context of service quality, what does assurance imply?
In the context of service quality, what does assurance imply?
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Which dimension of service quality emphasizes understanding and addressing customers' individual needs?
Which dimension of service quality emphasizes understanding and addressing customers' individual needs?
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How significant is the tangibles dimension in service quality assessments compared to other dimensions?
How significant is the tangibles dimension in service quality assessments compared to other dimensions?
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What impact does a provider's expertise have on customer perceptions of service quality?
What impact does a provider's expertise have on customer perceptions of service quality?
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Which dimension is described as having the least impact on service quality but still holds some importance?
Which dimension is described as having the least impact on service quality but still holds some importance?
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Why is responsiveness considered a critical dimension in service quality?
Why is responsiveness considered a critical dimension in service quality?
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What dimension focuses on the performance of service delivery according to specified requirements?
What dimension focuses on the performance of service delivery according to specified requirements?
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Which of the following is NOT a key dimension of service quality?
Which of the following is NOT a key dimension of service quality?
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Which definition of quality emphasizes a product or service that is free of deficiencies?
Which definition of quality emphasizes a product or service that is free of deficiencies?
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What is the primary focus of product quality dimensions?
What is the primary focus of product quality dimensions?
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Which dimension of product quality relates to the additional characteristics that supplement basic functionality?
Which dimension of product quality relates to the additional characteristics that supplement basic functionality?
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Which of the following dimensions of product quality relates to the consistency and dependability of a product over time?
Which of the following dimensions of product quality relates to the consistency and dependability of a product over time?
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In the context of measuring quality, what does 'conformance' refer to?
In the context of measuring quality, what does 'conformance' refer to?
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According to Juran's definition, what does 'fitness for use' mean?
According to Juran's definition, what does 'fitness for use' mean?
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Which of the following statements is true regarding performance in product quality dimensions?
Which of the following statements is true regarding performance in product quality dimensions?
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What does conformance measure in the context of product quality?
What does conformance measure in the context of product quality?
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Which dimension of product quality relates to how long a product lasts before needing replacement?
Which dimension of product quality relates to how long a product lasts before needing replacement?
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What element of service quality involves the ability to provide services dependably and accurately?
What element of service quality involves the ability to provide services dependably and accurately?
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Which dimension of product quality is primarily subjective and based on consumer perceptions?
Which dimension of product quality is primarily subjective and based on consumer perceptions?
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Which of the following dimensions involves the speed and quality of customer service?
Which of the following dimensions involves the speed and quality of customer service?
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What does the dimension of perceived quality reflect?
What does the dimension of perceived quality reflect?
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Which dimension of service quality is characterized by the assurance of trustworthiness and confidence?
Which dimension of service quality is characterized by the assurance of trustworthiness and confidence?
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In product quality, which dimension is related to the ease and proficiency of repairs?
In product quality, which dimension is related to the ease and proficiency of repairs?
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How do automobile companies typically ensure quality in addition to functionality?
How do automobile companies typically ensure quality in addition to functionality?
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What is the focus of quality in the supply chain?
What is the focus of quality in the supply chain?
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Which of the following is NOT one of the 7 R's of SCM?
Which of the following is NOT one of the 7 R's of SCM?
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Which dimension is crucial for achieving a 'perfect order' in supply chain management?
Which dimension is crucial for achieving a 'perfect order' in supply chain management?
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Quality management encompasses which of the following?
Quality management encompasses which of the following?
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What is the ultimate goal of quality control activities?
What is the ultimate goal of quality control activities?
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What defines the perception of quality in a service?
What defines the perception of quality in a service?
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Which component is NOT typically associated with the concept of quality in supply chain management?
Which component is NOT typically associated with the concept of quality in supply chain management?
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A key principle of quality management is to:
A key principle of quality management is to:
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Which of the following is an example of a quality management activity?
Which of the following is an example of a quality management activity?
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Study Notes
Course Information
- Course name: SCMT320
- Course title: Introduction to Quality
Learning Outcomes
- Explore product quality
- Discuss service quality
- Discuss supply chain quality
- Discuss quality from an operations and supply chain perspective
- Illustrate how supply chain quality adds value to an organization
Definitions of Quality
- "the totality of characteristics of an entity that bear upon its ability to satisfy stated and implied needs"
- "a product or service free of deficiencies"
- "a predictable degree of uniformity and dependability with a quality standard suited to the customer" - Deming
- "fitness for use" – Juran
- "conformance to requirements" - Crosby
Watch Comparison
- A Rolex is more likely a mechanical watch
- A Timex is more likely a quartz watch
Dimensions of Product Quality
- Product quality focuses on measurable aspects of the product and is primarily focused on manufacturing processes
- Dimensions:
- Performance
- Features
- Reliability
- Conformance
- Durability
- Serviceability
- Aesthetics
- Perceived quality
Dimensions of Performance
- Involves the various operating characteristics of the product
- Example: For a television, picture and sound quality
Dimensions of Features
- These are characteristics supplemental to the basic operating characteristics
- Example: A stereo CD player in an automobile
Dimensions of Reliability
- Reliability is the degree of dependability and trustworthiness for a long period
- Addresses the probability that a product will work without interruption
Dimensions of Conformance
- It is the degree to which the product conforms to pre-established specifications
- All quality products are expected to precisely meet the set standards
Dimensions of Durability
- Measures the length of time a product performs before replacement
- Example: Washing machines, durability ranges between 10-15 years
Dimensions of Serviceability
- Serviceability refers to the promptness, courtesy, proficiency, and ease of repair when a product is broken down
Dimensions of Aesthetics
- Aesthetic aspect is subjective and refers to the product's impact on human senses (look, feel, sound)
- Example: Automobiles are artistically attractive
Dimensions of Perceived Quality
- This is an equally important quality dimension
- Example: Honda cars, Sony Walkmans, and Rolex watches are perceived as high-quality by consumers
Activity - Product Quality
- Students work in groups of 4
- Consider one quality dimension
- Provide an example of a product
- 5 minutes available
- Assign a member to share with the class
Dimensions of Service Quality
- Service quality focuses on intangible activities and processes
- Intangible nature of the service determines the customers' view of quality
- Elements:
- Reliability
- Responsiveness
- Assurance
- Empathy
- Tangibles
Dimensions of Reliability (Service Quality)
- "Just Do It"
- Do what you say you're going to do
Dimensions of Responsiveness (Service Quality)
- Respond quickly, promptly, rapidly, immediately, instantly
Dimensions of Assurance (Service Quality)
- Service providers must be experts
Dimensions of Empathy (Service Quality)
- Employees must care about customers
Dimensions of Tangibles (Service Quality)
- Appearances matter, but not as much
Activity - Service Quality
- Students work in groups of 4
- Consider one quality dimension
- Provide an example of a service
- 5 minutes available
- Assign a member to share with the class
Supply Chain Perspective
- Interconnected suppliers and customers
- All stakeholders have a perception of product and service quality
- Continuous improvement, focus on customer needs
- Perfect order: right product, right customer, right place, right quantity, right time, right condition, right price
The 3 Spheres of Quality
- Quality Management: overarching process, integrative view, formalized system
- Quality Assurance: proactive activities, ensuring and improving quality, continuous improvement
- Quality Control: reactive, measuring and inspecting quality to specifications
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Description
Test your understanding of quality concepts in the SCMT320 course, including product, service, and supply chain quality. Explore dimensions of quality and key definitions that drive operational success. Perfect for reviewing principles covered in class.