Scientific Decision-Making in Business
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Questions and Answers

How many total ChotuKool units did Godrej sell in the first two years?

  • 12,000,000
  • 2,500,000 (correct)
  • 300,000
  • 15,000

What was the announced investment by BMW and Daimler in Free Now?

$1 billion

How many subscribers did Disney Plus secure in its first year of existence?

  • 10 million
  • 40 million
  • 20 million (correct)
  • 70 million

True or False: Free Now continued its operations in the United States and Canada after December 2019.

<p>False (B)</p> Signup and view all the answers

What are two reasons stated for why Free Now left certain cities?

<p>volatile state of global mobility landscape and low adoption rates</p> Signup and view all the answers

The COO of Godrej expected to sell ______ units of ChotuKool in the first three years.

<p>probably millions</p> Signup and view all the answers

How many subscribers did Disney Plus secure in its first year of existence?

<p>20 million (D)</p> Signup and view all the answers

How many total ChotuKool units did Godrej sell in the first two years?

<p>2,500,000 (C)</p> Signup and view all the answers

What investment amount did BMW and Daimler announce for their car-sharing joint venture Free Now?

<p>$1 billion</p> Signup and view all the answers

Free Now decided to leave the United States and Canada due to a stable state of the global mobility landscape.

<p>False (B)</p> Signup and view all the answers

The COO of Godrej mentioned they expected to sell ___ units of ChotuKool in the first three years.

<p>probably millions</p> Signup and view all the answers

How many customers did Free Now have under the BMW brand DriveNow and Daimler’s Car2go?

<p>4 million</p> Signup and view all the answers

What is an example of uncertainty rules in daily life mentioned in the text?

<p>Weather forecasts (A)</p> Signup and view all the answers

Flashcards

Scientific Approach to Decision-Making

Using data, probabilities, and expert advice instead of just intuition to make decisions.

Decision-Making Uncertainty

The possibility that the outcome of a decision is not known before it's made.

Probability in Decision-Making

The likelihood of a specific outcome.

Free Now's Failure

The car-sharing joint venture that didn't achieve its ambitious growth targets.

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ChotuKool Refrigerator

A low-cost refrigerator designed for places with limited access to electricity.

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Data-Driven Decision

A decision based on facts, statistics, and analysis of data.

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Expert Advice in Decision-Making

Seeking insights and guidance from people who are experts in the relevant field.

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Probability of Rainfall

The likelihood of rain occurring, expressed numerically.

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Chance of Rainfall

A qualitative description of the likelihood of rain occurring.

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Weather Forecasts

Predictions about future weather conditions, which demonstrate uncertainty in everyday life.

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Everyday Decision-Making

The process of making choices in typical daily routines

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Gut Feeling in Decision Making

An intuitive feeling or hunch.

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Quantitative method in decision making

Using numerical data to establish a decision.

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Study Notes

Why We Need A Scientific Approach to Decision-Making

  • In 2019, Disney+ launched its new streaming service and Reed Hastings (Netflix CEO) predicted it would only reach 20 million subscribers in its first year.
  • In 2008, Godrej introduced ChotuKool, a low-cost refrigerator targeted at Indians who could not afford regular refrigeration and did not have access to electricity.
  • Godrej’s COO expected to sell “millions” of ChotuKool units in three years.
  • In 2019, BMW and Daimler announced they would invest $1 billion in Free Now, their joint venture that offered car sharing services.
  • Free Now included Share Now, a short-term car rental division with 4 million customers in 30 cities under the BMW brand DriveNow and Daimler's Car2go.
  • Free Now planned to extend its services to 90 cities and grow tenfold in three years.
  • In 2019, BMW and Daimler announced Free Now would leave the United States and Canada, citing the “volatile state of the global mobility landscape” and complex infrastructure in North America.
  • Free Now also stated they would leave Brussels, London, and Florence because of low adoption rates.
  • DriveNow and Car2Go continued operating in 18 European cities, including seven in Germany.
  • The text uses weather forecasts as an example of how uncertainty rules our daily lives.
  • The text includes two types of information: chance of rainfall and probability of rainfall.
  • The text suggests that the probability of rainfall is more informative than simply stating the chance of rainfall.

Decision Making

  • Decision making is a crucial skill, even for everyday decisions
  • It's important to consider a range of factors, including probabilities, and not rely solely on gut feeling
  • Using data-driven methods and consulting experts are valuable techniques for making informed decisions
  • Decision-making often involves uncertainty
  • Weather forecasts are a real-world example of how probabilities and uncertainty are expressed in quantitative terms

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Description

This quiz explores the importance of a scientific approach to decision-making through various case studies related to companies like Disney, Godrej, and BMW. Review how strategic predictions can shape the future of businesses and their growth trajectories. Test your understanding of these concepts and the implications of effective decision-making.

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