Scales for Measuring Attitudes in Research
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Questions and Answers

What is the primary purpose of a rating scale in measuring attitudes?

  • To rank order preferences
  • To estimate the magnitude of a characteristic (correct)
  • To classify concepts
  • To compare individual responses
  • Which type of rating scale is used to measure the intensity of a person's attitude?

  • Numerical Scale
  • Multiple-Choice, Single-Response Scale
  • Semantic Differential Scale
  • Likert Scale (correct)
  • What is the main difference between a Multiple-Choice, Single-Response Scale and a Multiple-Choice, Multiple-Response Scale?

  • The type of question being asked
  • The number of options provided
  • The number of responses allowed (correct)
  • The number of questions asked
  • What type of scale is used to compare the relative importance of different attributes or characteristics?

    <p>Constant-Sum Scales</p> Signup and view all the answers

    Which type of scale is used to measure the relative position of an object or concept on a continuum?

    <p>Semantic Differential Scale</p> Signup and view all the answers

    What is the main advantage of using a rating scale over a ranking scale?

    <p>Rating scales provide more precise measurements</p> Signup and view all the answers

    Which type of scale is used to measure the magnitude of a characteristic?

    <p>Rating</p> Signup and view all the answers

    What type of rating scale is used to measure the degree of agreement or disagreement with a statement?

    <p>Likert Scale</p> Signup and view all the answers

    Which type of scale is used to arrange or classify concepts?

    <p>Sorting</p> Signup and view all the answers

    What type of scale is used to compare the relative importance of different attributes or characteristics?

    <p>Constant-Sum Scale</p> Signup and view all the answers

    Which type of rating scale is used to check any of the sources consulted when designing a new home?

    <p>Multiple-Choice, Multiple-Response Scale</p> Signup and view all the answers

    What type of scale is used to measure the preference of a respondent?

    <p>Simple Category Scale</p> Signup and view all the answers

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