Podcast
Questions and Answers
What is the primary purpose of a rating scale in measuring attitudes?
What is the primary purpose of a rating scale in measuring attitudes?
- To rank order preferences
- To estimate the magnitude of a characteristic (correct)
- To classify concepts
- To compare individual responses
Which type of rating scale is used to measure the intensity of a person's attitude?
Which type of rating scale is used to measure the intensity of a person's attitude?
- Numerical Scale
- Multiple-Choice, Single-Response Scale
- Semantic Differential Scale
- Likert Scale (correct)
What is the main difference between a Multiple-Choice, Single-Response Scale and a Multiple-Choice, Multiple-Response Scale?
What is the main difference between a Multiple-Choice, Single-Response Scale and a Multiple-Choice, Multiple-Response Scale?
- The type of question being asked
- The number of options provided
- The number of responses allowed (correct)
- The number of questions asked
What type of scale is used to compare the relative importance of different attributes or characteristics?
What type of scale is used to compare the relative importance of different attributes or characteristics?
Which type of scale is used to measure the relative position of an object or concept on a continuum?
Which type of scale is used to measure the relative position of an object or concept on a continuum?
What is the main advantage of using a rating scale over a ranking scale?
What is the main advantage of using a rating scale over a ranking scale?
Which type of scale is used to measure the magnitude of a characteristic?
Which type of scale is used to measure the magnitude of a characteristic?
What type of rating scale is used to measure the degree of agreement or disagreement with a statement?
What type of rating scale is used to measure the degree of agreement or disagreement with a statement?
Which type of scale is used to arrange or classify concepts?
Which type of scale is used to arrange or classify concepts?
What type of scale is used to compare the relative importance of different attributes or characteristics?
What type of scale is used to compare the relative importance of different attributes or characteristics?
Which type of rating scale is used to check any of the sources consulted when designing a new home?
Which type of rating scale is used to check any of the sources consulted when designing a new home?
What type of scale is used to measure the preference of a respondent?
What type of scale is used to measure the preference of a respondent?
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