SAP Design Thinking Fundamentals

• There are a total of 215 questions related to SAP Design Thinking.

Key Areas in Design Thinking

• Empathy is essential for understanding the emotional and cultural realities of people to design solutions with real value.
• Design thinking uses early failures as learning opportunities, encapsulated in the phrase "Fail early to succeed sooner."
• Minimizing yes/no questions and asking open-ended questions are ideal during interviews.
• Constructive conflict leads to unifying solutions through observation, synthesis, and creativity in design.
• Brainstorming plays an important role in the ideation process.
• Feedback interviews are conducted post-purchase to gather customer experiences.
• The design thinking process is not linear.
• Inspiration involves starting with a "Design challenge" to foster creativity
• Observation involves designers actively engaging with users in their environment to identify needs.
• "Inside" results from interview or observation data, driving opportunities.

Design Thinking Phases

• Key design thinking phases: implementation, ideation, and inspiration
• The essence of design thinking lies in identifying new solutions to meet market needs.
• Ideas will be considered successful when they strike a balance among Desirability, Viability, and Feasibility.
• Implementation transforms ideation ideas into concrete ones.

Empathy Maps

• The empathy map contains four components that help you organize data from people you interview: Think, Say and Do, and Feel.

Key Concepts

• Divergent thinking is akin to "Play," freeing the imagination to foster innovation.
• "Patterns" generates insights to see everyday things in a new light.
• Insight is a "Statement" that identifies and explains a customer need.

Testing and Demands

• The implementation phase involves early and inexpensive testing to meet user demands.
• A Minimally Viable Product(MVP) is the least product that's least expensive.

Interviewing and Ideation

• Stating the purpose of the interview briefly is advised when beginning an interview.
• "Empathy map" helps integrate interview data to uncover needs and frustrations.
• Brainstorming is ideation.

IDEO and Design Challenges

• IDEO has popularized design thinking through various design challenges.
• The first question will be 'what do people need?'
• The CEO of IDEO credits: "How Might We?" as one key phrase for sparking the design thinking process.

Sticky Notes

• Use: bold and visual statements, a consistent color per exercise, and one idea per note when using sticky notes.

Additional Questions

• What gets you to the root of the problem and builds optimism for both problem finding and problem solving? (1.) Process
• What is experiment - learn - repeat ? (1.) Implementation
• Design thinking does not see failure as a threat as long as it happens early and is used as a springboard for further learning - in other words ''(1.) Fail early to succeed sooner
• How can you increase the maturity of your initial low-fidelity prototype? (2 Correct)(2.) Funky prototyping, (4.) Functional prototyping
• An idea is deemed successful if it strikes a balance among these main criteria: (3 Correct)(1.) Feasibility - what can be possibly achieved in the near future?

Key Actions

• Actively listen to the other person.
• Design thinkers welcome constraints.
• Test your sketches with users to improve designs.