Salesforce Marketing Cloud Setup and Security Quiz
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Questions and Answers

What are the two topics covered by the Setup Assistant in Marketing Cloud?

  • Enabling Mobile Connect and Managing the Enhanced SFTP
  • Managing the Enhanced SFTP and Setting up the Data Structure
  • Managing the Enhanced SFTP and Configuring Journey Builder
  • Enabling Mobile Connect and Configuring Journey Builder (correct)
  • What feature can Northern Trail Outfitters enable to reduce threats from malicious API attacks on their Marketing Cloud account?

  • Advanced Audit Trail
  • IP Whitelisting (correct)
  • Single Sign-On Authentication
  • Field Level Encryption
  • What should the Marketing Cloud admin consider when sending from the new IP Address during migration?

  • The IP address is on reserve, is already in use, and has an email sending history.
  • Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
  • Sending in large volumes will alert ISPs the new IP Address is now in use. (correct)
  • Building desirable sending history and data will be variable based on list size and engagement.
  • Where could a Marketing Cloud admin find details to create a suppression list for hard-bounced email addresses?

    <p>Marketing Cloud Dashboard</p> Signup and view all the answers

    What should a Marketing Cloud admin do to fix the issue of a File Drop Automation falling on the Import File activity?

    <p>Use %%FILENAME_FROM_TRIGGER%% in the Import File Activity</p> Signup and view all the answers

    How could the Marketing Cloud admin ensure distinct data integrity across regions?

    <p>Separate regions into business units and apply Subscriber Filters</p> Signup and view all the answers

    What feature should Northern Trail Outfitters use if they do NOT want to store email addresses or phone numbers within Marketing Cloud?

    <p>Tokenized Sending</p> Signup and view all the answers

    Where should a Marketing Cloud admin query to retrieve Bounce Data?

    <p>Bounce Data View</p> Signup and view all the answers

    What should a Marketing Cloud admin run to get an overview of messages being sent to customers based on whether there has been an order or not?

    <p>Journey Builder</p> Signup and view all the answers

    What could be used to reduce threats from malicious API attacks on a Marketing Cloud account?

    <p>Field Level Encryption</p> Signup and view all the answers

    What should a Marketing Cloud admin check to ensure that email addresses and phone numbers are NOT stored within Marketing Cloud?

    <p>Lookup reference to Contact Object</p> Signup and view all the answers

    Which type of report could help NTO analyze the time between sending emails and customer engagement?

    <p>Time Between Send and Engagement</p> Signup and view all the answers

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