Salesforce Marketing Cloud Setup and Security Quiz

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12 Questions

What are the two topics covered by the Setup Assistant in Marketing Cloud?

Enabling Mobile Connect and Configuring Journey Builder

What feature can Northern Trail Outfitters enable to reduce threats from malicious API attacks on their Marketing Cloud account?

IP Whitelisting

What should the Marketing Cloud admin consider when sending from the new IP Address during migration?

Sending in large volumes will alert ISPs the new IP Address is now in use.

Where could a Marketing Cloud admin find details to create a suppression list for hard-bounced email addresses?

Marketing Cloud Dashboard

What should a Marketing Cloud admin do to fix the issue of a File Drop Automation falling on the Import File activity?

Use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

How could the Marketing Cloud admin ensure distinct data integrity across regions?

Separate regions into business units and apply Subscriber Filters

What feature should Northern Trail Outfitters use if they do NOT want to store email addresses or phone numbers within Marketing Cloud?

Tokenized Sending

Where should a Marketing Cloud admin query to retrieve Bounce Data?

Bounce Data View

What should a Marketing Cloud admin run to get an overview of messages being sent to customers based on whether there has been an order or not?

Journey Builder

What could be used to reduce threats from malicious API attacks on a Marketing Cloud account?

Field Level Encryption

What should a Marketing Cloud admin check to ensure that email addresses and phone numbers are NOT stored within Marketing Cloud?

Lookup reference to Contact Object

Which type of report could help NTO analyze the time between sending emails and customer engagement?

Time Between Send and Engagement

Test your knowledge on setting up a new Marketing Cloud account and ensuring security measures. Questions cover topics like Setup Assistant, Enabling Mobile Connect, Managing Enhanced SFTP, Configuring Journey Builder, and reducing threats from malicious API attacks.

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