Salesforce Data Cloud Quiz
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Questions and Answers

What is one of the primary sources of digital information about customers in the cookieless future?

  • Customer surveys
  • First-party data (correct)
  • Social media posts
  • Third-party data

How can Data Cloud be used in the financial services industry?

  • Predicting stock market trends
  • Analyzing customer feedback on financial products
  • Providing investment advice based on social media activity
  • Spotting important personal events like marriage or retirement (correct)

What is one use case of Data Cloud in healthcare and life sciences?

  • Generating personalized workout plans
  • Predicting future pandemics
  • Analyzing social media posts for health trends
  • Creating a comprehensive health score from data collected from health devices (correct)

How can Data Cloud be used in retail and consumer goods?

<p>Merging customer information to create targeted ads and find new potential customers (B)</p> Signup and view all the answers

What is one way Data Cloud can be utilized in media and communications?

<p>Figuring out the best time to suggest new products or upgrades based on past purchases and current customer behavior (B)</p> Signup and view all the answers

How can Data Cloud be beneficial in transforming customer support?

<p>Using a full view of the customer's history to encourage service agents to recommend new deals (C)</p> Signup and view all the answers

What are Data Kit Packages specialized in?

<p>Catering to commerce and customer relationship data (B)</p> Signup and view all the answers

How do packaged components help Salesforce developers?

<p>By enabling quick movement of configurations and features (B)</p> Signup and view all the answers

What is the benefit of using packaged components for app development?

<p>Reusing proven components for quicker and more reliable work (C)</p> Signup and view all the answers

How do packaged components help in testing configurations?

<p>By enabling trying out different settings without affecting the main environment (C)</p> Signup and view all the answers

What analogy is used to describe packaged components?

<p>Pre-assembled kits for app development (D)</p> Signup and view all the answers

What is the purpose of Standard Salesforce Packages?

<p>For general Data Cloud elements (A)</p> Signup and view all the answers

How often is data from Google Cloud Storage (GCS) synced with Data Cloud?

<p>Once per hour (C)</p> Signup and view all the answers

What are the main components of Data Cloud packages?

<p>Data Streams, Data Models, and Calculated Insights (C)</p> Signup and view all the answers

What is the primary difference between managed and unmanaged Salesforce packages?

<p>Managed packages are upgradeable and typically used by software vendors, while unmanaged packages are not upgradeable (C)</p> Signup and view all the answers

What is involved in auditing and maintenance of Data Cloud account?

<p>Monitoring usage entitlements, identity resolution processing history, record modification fields, setup changes, and login history (A)</p> Signup and view all the answers

What can be included in Standard Salesforce Packages?

<p>Calculated Insights, S3 Data Streams, Ingestion API Data Streams, and Data Models (B)</p> Signup and view all the answers

What is the purpose of unmanaged packages in Salesforce?

<p>For one-time migration of metadata and are not upgradeable or supported (C)</p> Signup and view all the answers

What type of insights can Data Cloud power within Salesforce?

<p>Customer Lifetime Value (C)</p> Signup and view all the answers

In what industry can Data Cloud be used to identify major life events and detect fraudulent transactions in real-time?

<p>Financial services (C)</p> Signup and view all the answers

Where is Data Cloud data stored?

<p>Data Lake outside of Core CRM (C)</p> Signup and view all the answers

What is required for provisioning Data Cloud within a Salesforce org?

<p>API access to sObjects from within the org (C)</p> Signup and view all the answers

What is involved in the setup process for Data Cloud?

<p>Setting up a Data Cloud account, configuring additional users, and setting up connectors to connect data sources (B)</p> Signup and view all the answers

What types of Salesforce orgs can the Salesforce CRM connector support connections to?

<p>Home orgs, external orgs, and sandbox orgs (A)</p> Signup and view all the answers

What is the primary function of Salesforce Data Cloud?

<p>Combining AI-powered predictions and real-time unified profile data for personalized customer experiences (A)</p> Signup and view all the answers

Which role is responsible for specific tasks related to data management and segmentation in Data Cloud setup?

<p>Data Aware Specialist (D)</p> Signup and view all the answers

What does Customer 360 Data Model (C360DM) facilitate?

<p>A complete view of customers and automating the linking of different data types (A)</p> Signup and view all the answers

What does Data Cloud offer for organizing, managing, and accessing data?

<p>Data Stream, Data Model Object (DMO), Attribute, Foreign Key, and Data Bundles (D)</p> Signup and view all the answers

How does Data Cloud improve customer service and marketing effectiveness?

<p>By providing a unified view of customers (C)</p> Signup and view all the answers

What can marketers do using Data Cloud?

<p>Ingest, cleanse, map, segment, and analyze customer data from various sources (D)</p> Signup and view all the answers

What is the primary purpose of Standard Salesforce Packages?

<p>To provide general Data Cloud elements for default or custom setups (C)</p> Signup and view all the answers

What is the main benefit of using packaged components for app development?

<p>Enhancing the speed of app development by reusing proven components (D)</p> Signup and view all the answers

What are Data Kit Packages specialized in?

<p>Specialized packages for commerce and customer relationship data (A)</p> Signup and view all the answers

How do packaged components help in testing configurations?

<p>By allowing developers to try out different settings and setups without affecting the main environment (B)</p> Signup and view all the answers

What analogy is used to describe packaged components?

<p>Pre-assembled kits that help Salesforce developers move configurations and features easily (D)</p> Signup and view all the answers

Flashcards

Data Cloud for Personalized Experiences

Salesforce Data Cloud combines AI-powered predictions and real-time data to personalize customer experiences, leading to reduced costs.

Data Cloud for Automation

Data Cloud connects real-time data with Salesforce Flow, automating tasks and increasing productivity, similar to having a helper manage your schedule.

Data Cloud for App Development and Segmentation

Data Cloud supports low-code app development and creates unique audience segments for targeted marketing across various channels.

C360DM for Unified Customer View

The Customer 360 Data Model (C360DM) acts as a common language for a company's data, providing a comprehensive view of customers and saving time by automating data linking.

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C360DM for Data Organization and Efficiency

The C360DM reduces errors, allows for customization, and organizes similar types of data, facilitating easier modeling.

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Data Cloud's Tools for Data Management

Data Cloud provides tools like Data Stream, DMO, Attribute, Foreign Key, and Data Bundles for managing and accessing data.

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Data Cloud for Customer Success

By uniting customer data, Salesforce Data Cloud improves customer service, enhances marketing effectiveness, and drives sales increases.

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Data Cloud for Marketers

Marketers use Data Cloud to ingest, cleanse, map, segment, and analyze customer data from various sources including second- and third-party data.

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Data Cloud Roles and Responsibilities

Data Cloud setup involves roles such as Marketing Admin, Data Aware Specialist, Marketing Manager, and Marketing Specialist, each responsible for specific data management and segmentation tasks.

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Data Cloud for Audience Suppression

Data Cloud enables audience suppression for marketing and advertising campaigns, allowing for targeted messaging and respecting customer preferences.

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Data Cloud for Consent Management

Data Cloud manages consent based on channel-specific consent and customer preference, promoting responsible data usage.

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Data Cloud Connectivity

Data Cloud connects with various platforms and systems, including all Salesforce Clouds, cloud storage platforms, and APIs integrated with MuleSoft or custom API connections.

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Data Cloud for Data Ingestion and Mapping

Data Cloud ingests data from different systems and maps it to a standardized data model, creating a uniform way to identify individuals, transactions, and channel engagement.

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Data Cloud for Identity Resolution

Data Cloud offers identity resolution, creating a unified view of each customer by combining data from different sources and eliminating duplicates.

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Study Notes

Benefits of Salesforce Data Cloud

  • Salesforce Data Cloud combines Einstein’s AI-powered predictions, recommendations, and insights with real-time unified profile data to personalize customer experiences, reducing costs.
  • It connects real-time data with Salesforce Flow to automate business processes, increasing productivity and reducing manual tasks.
  • Data Cloud powers low-code app development and enables the creation of unique audience segments for marketing across various channels.
  • Customer 360 Data Model (C360DM) serves as a common language for a company's data, facilitating a complete view of customers and saving time by automating the linking of different data types.
  • The C360DM reduces errors, allows for customization, and organizes similar types of data for easier modeling.
  • Data Cloud provides tools such as Data Stream, Data Model Object (DMO), Attribute, Foreign Key, and Data Bundles for organizing, managing, and accessing data.
  • By providing a unified view of customers, Salesforce Data Cloud improves customer service, enhances marketing effectiveness, and leads to increased sales.
  • Marketers can use Data Cloud to ingest, cleanse, map, segment, and analyze customer data from various sources, including second- and third-party data.
  • Data Cloud setup involves roles such as Marketing Admin, Data Aware Specialist, Marketing Manager, and Marketing Specialist, each responsible for specific tasks related to data management and segmentation.
  • Data Cloud allows for audience suppression for marketing and advertising campaigns, and consent management based on channel-specific consent and customer preference.
  • Data Cloud includes connectors to various platforms and systems, including all Salesforce Clouds, cloud storage platforms, and APIs integrated with MuleSoft or custom API connections.
  • Data Cloud ingests data from different systems and maps it to a standardized data model, facilitating a uniform way of identifying individuals, transactions, and channel engagement. Data Cloud also offers identity resolution to create a unified view of each customer.

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SFDC Data Cloud Notes PDF

Description

Test your knowledge of Salesforce Data Cloud with this quiz! Explore the benefits of leveraging Einstein's AI, real-time data integration, low-code app development, customer 360 data model, and audience segmentation for enhanced customer experiences and marketing effectiveness.

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