Salesforce Data Cloud Quiz
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Questions and Answers

What is one of the primary sources of digital information about customers in the cookieless future?

  • Customer surveys
  • First-party data (correct)
  • Social media posts
  • Third-party data

    • How can Data Cloud be used in the financial services industry?

  • Predicting stock market trends
  • Analyzing customer feedback on financial products
  • Providing investment advice based on social media activity
  • Spotting important personal events like marriage or retirement (correct)

    • What is one use case of Data Cloud in healthcare and life sciences?

  • Generating personalized workout plans
  • Predicting future pandemics
  • Analyzing social media posts for health trends
  • Creating a comprehensive health score from data collected from health devices (correct)

    • How can Data Cloud be used in retail and consumer goods?

    <p>Merging customer information to create targeted ads and find new potential customers</p> Signup and view all the answers

    What is one way Data Cloud can be utilized in media and communications?

    <p>Figuring out the best time to suggest new products or upgrades based on past purchases and current customer behavior</p> Signup and view all the answers

    How can Data Cloud be beneficial in transforming customer support?

    <p>Using a full view of the customer's history to encourage service agents to recommend new deals</p> Signup and view all the answers

    What are Data Kit Packages specialized in?

    <p>Catering to commerce and customer relationship data</p> Signup and view all the answers

    How do packaged components help Salesforce developers?

    <p>By enabling quick movement of configurations and features</p> Signup and view all the answers

    What is the benefit of using packaged components for app development?

    <p>Reusing proven components for quicker and more reliable work</p> Signup and view all the answers

    How do packaged components help in testing configurations?

    <p>By enabling trying out different settings without affecting the main environment</p> Signup and view all the answers

    What analogy is used to describe packaged components?

    <p>Pre-assembled kits for app development</p> Signup and view all the answers

    What is the purpose of Standard Salesforce Packages?

    <p>For general Data Cloud elements</p> Signup and view all the answers

    How often is data from Google Cloud Storage (GCS) synced with Data Cloud?

    <p>Once per hour</p> Signup and view all the answers

    What are the main components of Data Cloud packages?

    <p>Data Streams, Data Models, and Calculated Insights</p> Signup and view all the answers

    What is the primary difference between managed and unmanaged Salesforce packages?

    <p>Managed packages are upgradeable and typically used by software vendors, while unmanaged packages are not upgradeable</p> Signup and view all the answers

    What is involved in auditing and maintenance of Data Cloud account?

    <p>Monitoring usage entitlements, identity resolution processing history, record modification fields, setup changes, and login history</p> Signup and view all the answers

    What can be included in Standard Salesforce Packages?

    <p>Calculated Insights, S3 Data Streams, Ingestion API Data Streams, and Data Models</p> Signup and view all the answers

    What is the purpose of unmanaged packages in Salesforce?

    <p>For one-time migration of metadata and are not upgradeable or supported</p> Signup and view all the answers

    What type of insights can Data Cloud power within Salesforce?

    <p>Customer Lifetime Value</p> Signup and view all the answers

    In what industry can Data Cloud be used to identify major life events and detect fraudulent transactions in real-time?

    <p>Financial services</p> Signup and view all the answers

    Where is Data Cloud data stored?

    <p>Data Lake outside of Core CRM</p> Signup and view all the answers

    What is required for provisioning Data Cloud within a Salesforce org?

    <p>API access to sObjects from within the org</p> Signup and view all the answers

    What is involved in the setup process for Data Cloud?

    <p>Setting up a Data Cloud account, configuring additional users, and setting up connectors to connect data sources</p> Signup and view all the answers

    What types of Salesforce orgs can the Salesforce CRM connector support connections to?

    <p>Home orgs, external orgs, and sandbox orgs</p> Signup and view all the answers

    What is the primary function of Salesforce Data Cloud?

    <p>Combining AI-powered predictions and real-time unified profile data for personalized customer experiences</p> Signup and view all the answers

    Which role is responsible for specific tasks related to data management and segmentation in Data Cloud setup?

    <p>Data Aware Specialist</p> Signup and view all the answers

    What does Customer 360 Data Model (C360DM) facilitate?

    <p>A complete view of customers and automating the linking of different data types</p> Signup and view all the answers

    What does Data Cloud offer for organizing, managing, and accessing data?

    <p>Data Stream, Data Model Object (DMO), Attribute, Foreign Key, and Data Bundles</p> Signup and view all the answers

    How does Data Cloud improve customer service and marketing effectiveness?

    <p>By providing a unified view of customers</p> Signup and view all the answers

    What can marketers do using Data Cloud?

    <p>Ingest, cleanse, map, segment, and analyze customer data from various sources</p> Signup and view all the answers

    What is the primary purpose of Standard Salesforce Packages?

    <p>To provide general Data Cloud elements for default or custom setups</p> Signup and view all the answers

    What is the main benefit of using packaged components for app development?

    <p>Enhancing the speed of app development by reusing proven components</p> Signup and view all the answers

    What are Data Kit Packages specialized in?

    <p>Specialized packages for commerce and customer relationship data</p> Signup and view all the answers

    How do packaged components help in testing configurations?

    <p>By allowing developers to try out different settings and setups without affecting the main environment</p> Signup and view all the answers

    What analogy is used to describe packaged components?

    <p>Pre-assembled kits that help Salesforce developers move configurations and features easily</p> Signup and view all the answers

    Study Notes

    Benefits of Salesforce Data Cloud

    • Salesforce Data Cloud combines Einstein’s AI-powered predictions, recommendations, and insights with real-time unified profile data to personalize customer experiences, reducing costs.
    • It connects real-time data with Salesforce Flow to automate business processes, increasing productivity and reducing manual tasks.
    • Data Cloud powers low-code app development and enables the creation of unique audience segments for marketing across various channels.
    • Customer 360 Data Model (C360DM) serves as a common language for a company's data, facilitating a complete view of customers and saving time by automating the linking of different data types.
    • The C360DM reduces errors, allows for customization, and organizes similar types of data for easier modeling.
    • Data Cloud provides tools such as Data Stream, Data Model Object (DMO), Attribute, Foreign Key, and Data Bundles for organizing, managing, and accessing data.
    • By providing a unified view of customers, Salesforce Data Cloud improves customer service, enhances marketing effectiveness, and leads to increased sales.
    • Marketers can use Data Cloud to ingest, cleanse, map, segment, and analyze customer data from various sources, including second- and third-party data.
    • Data Cloud setup involves roles such as Marketing Admin, Data Aware Specialist, Marketing Manager, and Marketing Specialist, each responsible for specific tasks related to data management and segmentation.
    • Data Cloud allows for audience suppression for marketing and advertising campaigns, and consent management based on channel-specific consent and customer preference.
    • Data Cloud includes connectors to various platforms and systems, including all Salesforce Clouds, cloud storage platforms, and APIs integrated with MuleSoft or custom API connections.
    • Data Cloud ingests data from different systems and maps it to a standardized data model, facilitating a uniform way of identifying individuals, transactions, and channel engagement. Data Cloud also offers identity resolution to create a unified view of each customer.

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    Related Documents

    SFDC Data Cloud Notes PDF

    Description

    Test your knowledge of Salesforce Data Cloud with this quiz! Explore the benefits of leveraging Einstein's AI, real-time data integration, low-code app development, customer 360 data model, and audience segmentation for enhanced customer experiences and marketing effectiveness.

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