Salesforce Certified AI Associate Exam Notes
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Questions and Answers

Which functionality provides the best solution for sales representatives to log their calls quicker and more accurately?

  • Call Summaries (correct)
  • Sales Dialer
  • Manual Log Entry
  • Auto-Generated Sales Tasks

    • How can data quality be assessed quickly when using Einstein Prediction Builder?

  • Leverage data quality apps from AppExchange.
  • Run reports to explore the data quality. (correct)
  • Build a Data Management Strategy.
  • Use third-party data validation services.

    • Which type of data does Salesforce automatically exclude from Marketing Cloud Einstein engagement model training to mitigate bias?

  • Cryptographic
  • Behavioral
  • Demographic (correct)
  • Geographic

    • What information should be accessible on the Salesforce Platform to align with the Trusted AI Principle of Transparency?

    <p>An explanation of the prediction's rationale and a model card</p> Signup and view all the answers

    What does Salesforce's Trusted AI Principle of Transparency emphasize?

    <p>Clear and understandable explanation of AI decisions</p> Signup and view all the answers

    What should be done to prevent bias from entering an AI system during training?

    <p>Import diverse training data.</p> Signup and view all the answers

    What is a societal implication of excluding ethics during AI development?

    <p>Harm to marginalized communities</p> Signup and view all the answers

    What is an example of ethical debt in the context of AI?

    <p>Launching an AI feature after discovering harmful bias</p> Signup and view all the answers

    Which AI tool is best described as a web of connections, guided by weights and biases?

    <p>Neural networks</p> Signup and view all the answers

    How does implementing the 'right of least privilege' mitigate the risks associated with handling sensitive personal data?

    <p>By limiting how many people have access to data</p> Signup and view all the answers

    What is a potential negative outcome of poor data quality in AI systems?

    <p>AI systems may become overly complex</p> Signup and view all the answers

    What is the primary advantage for organizations using AI to personalize the online shopping experience?

    <p>Customers are more willing to purchase additional items</p> Signup and view all the answers

    How does conducting a data quality assessment influence business outcomes for AI-driven companies?

    <p>It establishes benchmarks for AI performance</p> Signup and view all the answers

    In what way does poor data quality specifically impact predictive and generative AI models?

    <p>It creates inconsistent results throughout learning</p> Signup and view all the answers

    How does data quality influence the trust users place in AI-generated decisions?

    <p>High quality data reinforces the reliability and credibility of AI decisions</p> Signup and view all the answers

    What data quality element should Cloud Kicks focus on to improve its AI model's prediction quality?

    <p>Accuracy</p> Signup and view all the answers

    What best distinguishes predictive AI from generative AI?

    <p>Predictive AI is based on historical data and machine learning, while generative AI creates new data patterns</p> Signup and view all the answers

    Which Einstein functionality is best suited for helping customers resolve issues quicker in a guided self-serve application?

    <p>Bots</p> Signup and view all the answers

    What is the most appropriate Salesforce field type for capturing a customer's preferred name?

    <p>Text</p> Signup and view all the answers

    Which approach aligns with Salesforce's Trusted AI Principle of Inclusivity during model testing?

    <p>Test with diverse datasets appropriate for the model's use.</p> Signup and view all the answers

    Which capability should Cloud Kicks use to enhance sales processes and customer support?

    <p>Einstein Next Best Action and Case Auto Response Rules</p> Signup and view all the answers

    How does AI assist in the process of lead qualification?

    <p>Scores leads based on customer data</p> Signup and view all the answers

    What impact does incomplete data quality have on product recommendations?

    <p>Decreased accuracy of recommendations</p> Signup and view all the answers

    Which feature should Cloud Kicks use to remove multiple records for the same customer in Salesforce?

    <p>Duplicate management</p> Signup and view all the answers

    What differentiates predictive AI from generative AI?

    <p>Predictive AI uses machine learning to classify or predict outputs from input data, while generative AI creates new outputs.</p> Signup and view all the answers

    Which scenario indicates a potential breach of data privacy due to lack of user consent?

    <p>AI automatically collects and processes user data without notification.</p> Signup and view all the answers

    How can organizations ensure consistency across accounts when entering new data?

    <p>By consistently applying company-wide naming conventions.</p> Signup and view all the answers

    What types of records can adversely affect data quality in an organization?

    <p>Duplicate records that create redundancy.</p> Signup and view all the answers

    Which action is most likely to introduce bias into AI training data?

    <p>Employing a small dataset that overlooks minority perspectives.</p> Signup and view all the answers

    Which type of data should be avoided to minimize unintended bias in an AI model?

    <p>Demographic data that may stereotype user groups.</p> Signup and view all the answers

    What is a crucial benefit of effective human-AI interaction?

    <p>It fosters a more informed and balanced decision-making process.</p> Signup and view all the answers

    What data quality dimension is primarily impacted by inconsistent data entry methods across different regional employees?

    <p>Consistency, due to varying input methods.</p> Signup and view all the answers

    Which Salesforce Trusted AI Principle is being practiced when conducting Consequence Scanning Workshops to test diverse datasets?

    <p>Inclusivity</p> Signup and view all the answers

    What is the primary aim of the Empowerment principle within Salesforce's Trusted AI Principles?

    <p>Empower users of all skill levels to create AI applications easily.</p> Signup and view all the answers

    What action should be prioritized to develop trusted generative AI according to Salesforce's safety guidelines?

    <p>Create guardrails that reduce toxicity and protect PII.</p> Signup and view all the answers

    Which AI applications should a business analyst use to enhance sales processes and customer support?

    <p>Einstein Bots and Automated Case Escalations.</p> Signup and view all the answers

    How does AI help sales representatives in CRM to better understand previous customer interactions?

    <p>Provides detailed call histories.</p> Signup and view all the answers

    What is the first step Cloud Kicks should take to evaluate the quality of its sales data?

    <p>Set clear business objectives.</p> Signup and view all the answers

    According to Salesforce, which of the following is an example of an immutable trait that could indicate bias?

    <p>Financial status</p> Signup and view all the answers

    Which principle focuses on ensuring users are aware of how their data is used in AI systems?

    <p>Transparency</p> Signup and view all the answers

    Study Notes

    Salesforce Certified AI Associate Exam Notes

    • Exam Time: 70 minutes, 24 minutes were taken
    • Topic: AI Fundamentals
    • AI Capabilities in CRM: 100% correct
    • Ethical Considerations of AI: 100% correct
    • Data for AI: 100% correct
    • Al fundamentals: 85% correct
    • Result: Pass
    • Assessment Summary:
      • Number of items: 40
      • Answered: x items
      • Unanswered: x items
      • Marked for Review: x items
    • Answer Key (Question Numbers):
        1. C
        1. C
        1. A
        1. C
        1. A
        1. C
        1. [Number] [Letter]
      • ... (and so on for all answers)

    AI Tools and Concepts

    • Neural Networks: A web of connections guided by weights and biases
    • Right of Least Privilege: Method to reduce risk of sensitive personal data by limiting personnel access and attributes collected
    • Poor Data Quality Outcomes: AI systems potentially learn and amplify biases, predictions become less robust, and responses become slower.
    • AI Personalization Benefits: Customers are more likely to be satisfied with their shopping experience
    • Data Quality Assessments: Impacts business outcomes by providing benchmarking for Al predictions, improving the speed of Al recommendations, and accelerating the delivery of new AI solutions
    • Poor Data Quality's Impact: Creates inaccurate results and increases raw data volume
    • Data Quality Impact on Trustworthiness: High-quality data improves the reliability of AI-driven decisions, building trust among users
    • Predictive vs. Generative AI: Predictive AI uses machine learning to classify or predict outputs from inputs, while generative AI uses machine learning to create new and original outputs from a given input.
    • AI Data Privacy and User Consent: AI infringes on privacy when user consent is not obtained

    Additional Notes

    • Consistency in Records: Implement naming conventions, predefined list of values for consistency across accounts
    • Data Quality Cloud Kicks Needs: Duplicate records negatively impact data quality
    • Bias in Training Data: Datasets that underrepresent diverse perspectives and populations introduce bias
    • AI Model Transparency: A model card describing its creation and explanation of the rationale of a prediction should be accessible

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    Salesforce Certified AI Associate Exam Set 1 PDF

    Description

    Prepare for the Salesforce Certified AI Associate Exam with these concise notes. Covering critical topics such as AI fundamentals, ethical considerations, and data management for AI, this resource provides a solid review. Ensure you grasp all essential concepts to excel in the exam.

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