Salesforce Certified AI Associate Exam Notes
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Questions and Answers

Which functionality provides the best solution for sales representatives to log their calls quicker and more accurately?

  • Call Summaries (correct)
  • Sales Dialer
  • Manual Log Entry
  • Auto-Generated Sales Tasks
  • How can data quality be assessed quickly when using Einstein Prediction Builder?

  • Leverage data quality apps from AppExchange.
  • Run reports to explore the data quality. (correct)
  • Build a Data Management Strategy.
  • Use third-party data validation services.
  • Which type of data does Salesforce automatically exclude from Marketing Cloud Einstein engagement model training to mitigate bias?

  • Cryptographic
  • Behavioral
  • Demographic (correct)
  • Geographic
  • What information should be accessible on the Salesforce Platform to align with the Trusted AI Principle of Transparency?

    <p>An explanation of the prediction's rationale and a model card</p> Signup and view all the answers

    What does Salesforce's Trusted AI Principle of Transparency emphasize?

    <p>Clear and understandable explanation of AI decisions</p> Signup and view all the answers

    What should be done to prevent bias from entering an AI system during training?

    <p>Import diverse training data.</p> Signup and view all the answers

    What is a societal implication of excluding ethics during AI development?

    <p>Harm to marginalized communities</p> Signup and view all the answers

    What is an example of ethical debt in the context of AI?

    <p>Launching an AI feature after discovering harmful bias</p> Signup and view all the answers

    Which AI tool is best described as a web of connections, guided by weights and biases?

    <p>Neural networks</p> Signup and view all the answers

    How does implementing the 'right of least privilege' mitigate the risks associated with handling sensitive personal data?

    <p>By limiting how many people have access to data</p> Signup and view all the answers

    What is a potential negative outcome of poor data quality in AI systems?

    <p>AI systems may become overly complex</p> Signup and view all the answers

    What is the primary advantage for organizations using AI to personalize the online shopping experience?

    <p>Customers are more willing to purchase additional items</p> Signup and view all the answers

    How does conducting a data quality assessment influence business outcomes for AI-driven companies?

    <p>It establishes benchmarks for AI performance</p> Signup and view all the answers

    In what way does poor data quality specifically impact predictive and generative AI models?

    <p>It creates inconsistent results throughout learning</p> Signup and view all the answers

    How does data quality influence the trust users place in AI-generated decisions?

    <p>High quality data reinforces the reliability and credibility of AI decisions</p> Signup and view all the answers

    What data quality element should Cloud Kicks focus on to improve its AI model's prediction quality?

    <p>Accuracy</p> Signup and view all the answers

    What best distinguishes predictive AI from generative AI?

    <p>Predictive AI is based on historical data and machine learning, while generative AI creates new data patterns</p> Signup and view all the answers

    Which Einstein functionality is best suited for helping customers resolve issues quicker in a guided self-serve application?

    <p>Bots</p> Signup and view all the answers

    What is the most appropriate Salesforce field type for capturing a customer's preferred name?

    <p>Text</p> Signup and view all the answers

    Which approach aligns with Salesforce's Trusted AI Principle of Inclusivity during model testing?

    <p>Test with diverse datasets appropriate for the model's use.</p> Signup and view all the answers

    Which capability should Cloud Kicks use to enhance sales processes and customer support?

    <p>Einstein Next Best Action and Case Auto Response Rules</p> Signup and view all the answers

    How does AI assist in the process of lead qualification?

    <p>Scores leads based on customer data</p> Signup and view all the answers

    What impact does incomplete data quality have on product recommendations?

    <p>Decreased accuracy of recommendations</p> Signup and view all the answers

    Which feature should Cloud Kicks use to remove multiple records for the same customer in Salesforce?

    <p>Duplicate management</p> Signup and view all the answers

    What differentiates predictive AI from generative AI?

    <p>Predictive AI uses machine learning to classify or predict outputs from input data, while generative AI creates new outputs.</p> Signup and view all the answers

    Which scenario indicates a potential breach of data privacy due to lack of user consent?

    <p>AI automatically collects and processes user data without notification.</p> Signup and view all the answers

    How can organizations ensure consistency across accounts when entering new data?

    <p>By consistently applying company-wide naming conventions.</p> Signup and view all the answers

    What types of records can adversely affect data quality in an organization?

    <p>Duplicate records that create redundancy.</p> Signup and view all the answers

    Which action is most likely to introduce bias into AI training data?

    <p>Employing a small dataset that overlooks minority perspectives.</p> Signup and view all the answers

    Which type of data should be avoided to minimize unintended bias in an AI model?

    <p>Demographic data that may stereotype user groups.</p> Signup and view all the answers

    What is a crucial benefit of effective human-AI interaction?

    <p>It fosters a more informed and balanced decision-making process.</p> Signup and view all the answers

    What data quality dimension is primarily impacted by inconsistent data entry methods across different regional employees?

    <p>Consistency, due to varying input methods.</p> Signup and view all the answers

    Which Salesforce Trusted AI Principle is being practiced when conducting Consequence Scanning Workshops to test diverse datasets?

    <p>Inclusivity</p> Signup and view all the answers

    What is the primary aim of the Empowerment principle within Salesforce's Trusted AI Principles?

    <p>Empower users of all skill levels to create AI applications easily.</p> Signup and view all the answers

    What action should be prioritized to develop trusted generative AI according to Salesforce's safety guidelines?

    <p>Create guardrails that reduce toxicity and protect PII.</p> Signup and view all the answers

    Which AI applications should a business analyst use to enhance sales processes and customer support?

    <p>Einstein Bots and Automated Case Escalations.</p> Signup and view all the answers

    How does AI help sales representatives in CRM to better understand previous customer interactions?

    <p>Provides detailed call histories.</p> Signup and view all the answers

    What is the first step Cloud Kicks should take to evaluate the quality of its sales data?

    <p>Set clear business objectives.</p> Signup and view all the answers

    According to Salesforce, which of the following is an example of an immutable trait that could indicate bias?

    <p>Financial status</p> Signup and view all the answers

    Which principle focuses on ensuring users are aware of how their data is used in AI systems?

    <p>Transparency</p> Signup and view all the answers

    Study Notes

    Salesforce Certified AI Associate Exam Notes

    • Exam Time: 70 minutes, 24 minutes were taken
    • Topic: AI Fundamentals
    • AI Capabilities in CRM: 100% correct
    • Ethical Considerations of AI: 100% correct
    • Data for AI: 100% correct
    • Al fundamentals: 85% correct
    • Result: Pass
    • Assessment Summary:
      • Number of items: 40
      • Answered: x items
      • Unanswered: x items
      • Marked for Review: x items
    • Answer Key (Question Numbers):
        1. C
        1. C
        1. A
        1. C
        1. A
        1. C
        1. [Number] [Letter]
      • ... (and so on for all answers)

    AI Tools and Concepts

    • Neural Networks: A web of connections guided by weights and biases
    • Right of Least Privilege: Method to reduce risk of sensitive personal data by limiting personnel access and attributes collected
    • Poor Data Quality Outcomes: AI systems potentially learn and amplify biases, predictions become less robust, and responses become slower.
    • AI Personalization Benefits: Customers are more likely to be satisfied with their shopping experience
    • Data Quality Assessments: Impacts business outcomes by providing benchmarking for Al predictions, improving the speed of Al recommendations, and accelerating the delivery of new AI solutions
    • Poor Data Quality's Impact: Creates inaccurate results and increases raw data volume
    • Data Quality Impact on Trustworthiness: High-quality data improves the reliability of AI-driven decisions, building trust among users
    • Predictive vs. Generative AI: Predictive AI uses machine learning to classify or predict outputs from inputs, while generative AI uses machine learning to create new and original outputs from a given input.
    • AI Data Privacy and User Consent: AI infringes on privacy when user consent is not obtained

    Additional Notes

    • Consistency in Records: Implement naming conventions, predefined list of values for consistency across accounts
    • Data Quality Cloud Kicks Needs: Duplicate records negatively impact data quality
    • Bias in Training Data: Datasets that underrepresent diverse perspectives and populations introduce bias
    • AI Model Transparency: A model card describing its creation and explanation of the rationale of a prediction should be accessible

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    Description

    Prepare for the Salesforce Certified AI Associate Exam with these concise notes. Covering critical topics such as AI fundamentals, ethical considerations, and data management for AI, this resource provides a solid review. Ensure you grasp all essential concepts to excel in the exam.

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