Podcast
Questions and Answers
Which functionality provides the best solution for sales representatives to log their calls quicker and more accurately?
Which functionality provides the best solution for sales representatives to log their calls quicker and more accurately?
- Call Summaries (correct)
- Sales Dialer
- Manual Log Entry
- Auto-Generated Sales Tasks
How can data quality be assessed quickly when using Einstein Prediction Builder?
How can data quality be assessed quickly when using Einstein Prediction Builder?
- Leverage data quality apps from AppExchange.
- Run reports to explore the data quality. (correct)
- Build a Data Management Strategy.
- Use third-party data validation services.
Which type of data does Salesforce automatically exclude from Marketing Cloud Einstein engagement model training to mitigate bias?
Which type of data does Salesforce automatically exclude from Marketing Cloud Einstein engagement model training to mitigate bias?
- Cryptographic
- Behavioral
- Demographic (correct)
- Geographic
What information should be accessible on the Salesforce Platform to align with the Trusted AI Principle of Transparency?
What information should be accessible on the Salesforce Platform to align with the Trusted AI Principle of Transparency?
What does Salesforce's Trusted AI Principle of Transparency emphasize?
What does Salesforce's Trusted AI Principle of Transparency emphasize?
What should be done to prevent bias from entering an AI system during training?
What should be done to prevent bias from entering an AI system during training?
What is a societal implication of excluding ethics during AI development?
What is a societal implication of excluding ethics during AI development?
What is an example of ethical debt in the context of AI?
What is an example of ethical debt in the context of AI?
Which AI tool is best described as a web of connections, guided by weights and biases?
Which AI tool is best described as a web of connections, guided by weights and biases?
How does implementing the 'right of least privilege' mitigate the risks associated with handling sensitive personal data?
How does implementing the 'right of least privilege' mitigate the risks associated with handling sensitive personal data?
What is a potential negative outcome of poor data quality in AI systems?
What is a potential negative outcome of poor data quality in AI systems?
What is the primary advantage for organizations using AI to personalize the online shopping experience?
What is the primary advantage for organizations using AI to personalize the online shopping experience?
How does conducting a data quality assessment influence business outcomes for AI-driven companies?
How does conducting a data quality assessment influence business outcomes for AI-driven companies?
In what way does poor data quality specifically impact predictive and generative AI models?
In what way does poor data quality specifically impact predictive and generative AI models?
How does data quality influence the trust users place in AI-generated decisions?
How does data quality influence the trust users place in AI-generated decisions?
What data quality element should Cloud Kicks focus on to improve its AI model's prediction quality?
What data quality element should Cloud Kicks focus on to improve its AI model's prediction quality?
What best distinguishes predictive AI from generative AI?
What best distinguishes predictive AI from generative AI?
Which Einstein functionality is best suited for helping customers resolve issues quicker in a guided self-serve application?
Which Einstein functionality is best suited for helping customers resolve issues quicker in a guided self-serve application?
What is the most appropriate Salesforce field type for capturing a customer's preferred name?
What is the most appropriate Salesforce field type for capturing a customer's preferred name?
Which approach aligns with Salesforce's Trusted AI Principle of Inclusivity during model testing?
Which approach aligns with Salesforce's Trusted AI Principle of Inclusivity during model testing?
Which capability should Cloud Kicks use to enhance sales processes and customer support?
Which capability should Cloud Kicks use to enhance sales processes and customer support?
How does AI assist in the process of lead qualification?
How does AI assist in the process of lead qualification?
What impact does incomplete data quality have on product recommendations?
What impact does incomplete data quality have on product recommendations?
Which feature should Cloud Kicks use to remove multiple records for the same customer in Salesforce?
Which feature should Cloud Kicks use to remove multiple records for the same customer in Salesforce?
What differentiates predictive AI from generative AI?
What differentiates predictive AI from generative AI?
Which scenario indicates a potential breach of data privacy due to lack of user consent?
Which scenario indicates a potential breach of data privacy due to lack of user consent?
How can organizations ensure consistency across accounts when entering new data?
How can organizations ensure consistency across accounts when entering new data?
What types of records can adversely affect data quality in an organization?
What types of records can adversely affect data quality in an organization?
Which action is most likely to introduce bias into AI training data?
Which action is most likely to introduce bias into AI training data?
Which type of data should be avoided to minimize unintended bias in an AI model?
Which type of data should be avoided to minimize unintended bias in an AI model?
What is a crucial benefit of effective human-AI interaction?
What is a crucial benefit of effective human-AI interaction?
What data quality dimension is primarily impacted by inconsistent data entry methods across different regional employees?
What data quality dimension is primarily impacted by inconsistent data entry methods across different regional employees?
Which Salesforce Trusted AI Principle is being practiced when conducting Consequence Scanning Workshops to test diverse datasets?
Which Salesforce Trusted AI Principle is being practiced when conducting Consequence Scanning Workshops to test diverse datasets?
What is the primary aim of the Empowerment principle within Salesforce's Trusted AI Principles?
What is the primary aim of the Empowerment principle within Salesforce's Trusted AI Principles?
What action should be prioritized to develop trusted generative AI according to Salesforce's safety guidelines?
What action should be prioritized to develop trusted generative AI according to Salesforce's safety guidelines?
Which AI applications should a business analyst use to enhance sales processes and customer support?
Which AI applications should a business analyst use to enhance sales processes and customer support?
How does AI help sales representatives in CRM to better understand previous customer interactions?
How does AI help sales representatives in CRM to better understand previous customer interactions?
What is the first step Cloud Kicks should take to evaluate the quality of its sales data?
What is the first step Cloud Kicks should take to evaluate the quality of its sales data?
According to Salesforce, which of the following is an example of an immutable trait that could indicate bias?
According to Salesforce, which of the following is an example of an immutable trait that could indicate bias?
Which principle focuses on ensuring users are aware of how their data is used in AI systems?
Which principle focuses on ensuring users are aware of how their data is used in AI systems?
Flashcards
AI Tool - Neural Networks
AI Tool - Neural Networks
A web of connections (neurons) with weights and biases, used for learning patterns in data.
Data Quality: Impact on AI
Data Quality: Impact on AI
Poor data quality leads to biased, inaccurate AI results.
Right of Least Privilege
Right of Least Privilege
Limiting access to sensitive data to only authorized users.
Data Quality Assessment
Data Quality Assessment
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Predictive vs Generative AI
Predictive vs Generative AI
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Poor Data Quality & AI
Poor Data Quality & AI
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Data Quality Impact on AI Trustworthiness
Data Quality Impact on AI Trustworthiness
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AI Personalization & Customer Satisfaction
AI Personalization & Customer Satisfaction
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AI Model Data Quality
AI Model Data Quality
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AI for Customer Issue Resolution
AI for Customer Issue Resolution
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Customer Preferred Name
Customer Preferred Name
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AI Model Testing (Inclusivity)
AI Model Testing (Inclusivity)
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AI for Sales and Support
AI for Sales and Support
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Lead Qualification with AI
Lead Qualification with AI
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Impact of Incomplete Data
Impact of Incomplete Data
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Duplicate Record Removal
Duplicate Record Removal
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Data Quality Issues in AI Model
Data Quality Issues in AI Model
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Predictive AI
Predictive AI
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Generative AI
Generative AI
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User Consent (AI data privacy)
User Consent (AI data privacy)
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AI data privacy implications (user consent)
AI data privacy implications (user consent)
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Data Consistency (accounts)
Data Consistency (accounts)
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Data Quality Impact (duplicate records)
Data Quality Impact (duplicate records)
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Data Quality Impact (structured vs unstructured)
Data Quality Impact (structured vs unstructured)
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Bias in AI training data
Bias in AI training data
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Bias in AI data (types of data)
Bias in AI data (types of data)
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Data quality for AI (Consistency)
Data quality for AI (Consistency)
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Human-AI Interaction Benefit
Human-AI Interaction Benefit
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Data Quality Dimension (Completeness)
Data Quality Dimension (Completeness)
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Data Quality Dimension (Accuracy)
Data Quality Dimension (Accuracy)
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Data Inconsistencies in AI
Data Inconsistencies in AI
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Addressing Data Inconsistencies
Addressing Data Inconsistencies
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Call Summaries in Sales
Call Summaries in Sales
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Einstein Prediction Builder Data Quality
Einstein Prediction Builder Data Quality
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Data Quality Assessment (Quick)
Data Quality Assessment (Quick)
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Data Automatically Excluded in Marketing Cloud
Data Automatically Excluded in Marketing Cloud
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Salesforce Trusted AI Transparency
Salesforce Trusted AI Transparency
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Preventing Bias in AI
Preventing Bias in AI
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Societal Implications of AI Without Ethics
Societal Implications of AI Without Ethics
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Ethical Debt in AI
Ethical Debt in AI
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Consequence Scanning Workshops
Consequence Scanning Workshops
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Salesforce Trusted AI Principle: Inclusivity
Salesforce Trusted AI Principle: Inclusivity
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Salesforce Trusted AI Principle: Empowerment
Salesforce Trusted AI Principle: Empowerment
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Trusted Generative AI
Trusted Generative AI
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AI applications for sales & customer support
AI applications for sales & customer support
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AI in CRM for customer interactions
AI in CRM for customer interactions
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Data quality assessment first step
Data quality assessment first step
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Immutable trait example
Immutable trait example
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Study Notes
Salesforce Certified AI Associate Exam Notes
- Exam Time: 70 minutes, 24 minutes were taken
- Topic: AI Fundamentals
- AI Capabilities in CRM: 100% correct
- Ethical Considerations of AI: 100% correct
- Data for AI: 100% correct
- Al fundamentals: 85% correct
- Result: Pass
- Assessment Summary:
- Number of items: 40
- Answered: x items
- Unanswered: x items
- Marked for Review: x items
- Answer Key (Question Numbers):
-
- C
-
- C
-
- A
-
- C
-
- A
-
- C
-
- [Number] [Letter]
- ... (and so on for all answers)
-
AI Tools and Concepts
- Neural Networks: A web of connections guided by weights and biases
- Right of Least Privilege: Method to reduce risk of sensitive personal data by limiting personnel access and attributes collected
- Poor Data Quality Outcomes: AI systems potentially learn and amplify biases, predictions become less robust, and responses become slower.
- AI Personalization Benefits: Customers are more likely to be satisfied with their shopping experience
- Data Quality Assessments: Impacts business outcomes by providing benchmarking for Al predictions, improving the speed of Al recommendations, and accelerating the delivery of new AI solutions
- Poor Data Quality's Impact: Creates inaccurate results and increases raw data volume
- Data Quality Impact on Trustworthiness: High-quality data improves the reliability of AI-driven decisions, building trust among users
- Predictive vs. Generative AI: Predictive AI uses machine learning to classify or predict outputs from inputs, while generative AI uses machine learning to create new and original outputs from a given input.
- AI Data Privacy and User Consent: AI infringes on privacy when user consent is not obtained
Additional Notes
- Consistency in Records: Implement naming conventions, predefined list of values for consistency across accounts
- Data Quality Cloud Kicks Needs: Duplicate records negatively impact data quality
- Bias in Training Data: Datasets that underrepresent diverse perspectives and populations introduce bias
- AI Model Transparency: A model card describing its creation and explanation of the rationale of a prediction should be accessible
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Description
Prepare for the Salesforce Certified AI Associate Exam with these concise notes. Covering critical topics such as AI fundamentals, ethical considerations, and data management for AI, this resource provides a solid review. Ensure you grasp all essential concepts to excel in the exam.