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Which of the following is an example of an instigation event in the sales/collection process?
Which of the following is an example of an instigation event in the sales/collection process?
- A sales call made by a marketing personnel. (correct)
- A customer making a purchase.
- An advertising campaign promoting a new product.
- A customer contacting the enterprise to inquire about pricing and availability.
What is the purpose of a customer inquiry event in the sales/collection process?
What is the purpose of a customer inquiry event in the sales/collection process?
- To initiate the sales/collection process. (correct)
- To provide customer service.
- To promote a new product or service.
- To gather information about customers.
Who typically initiates an externally instigated instigation event in the sales/collection process?
Who typically initiates an externally instigated instigation event in the sales/collection process?
- Customer service representatives
- Customers (correct)
- Sales personnel
- Marketing personnel
Is it necessary to specifically identify a good or service for purposes of instigation events in the sales/collection process?
Is it necessary to specifically identify a good or service for purposes of instigation events in the sales/collection process?
What is the difference between internally instigated and externally instigated instigation events in the sales/collection process?
What is the difference between internally instigated and externally instigated instigation events in the sales/collection process?
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Study Notes
Sales/Collection Process Events in Enterprise Value Chains
- The sales/collection business process is part of the overall enterprise value system.
- This process is also a part of the enterprise value chains, which involve the flow of goods, services, and information.
- The sales/collection process follows the REA (Resources, Events, Agents) model.
- Instigation events are the triggers for the sales/collection process.
- Instigation events can be internally or externally initiated.
- Internally instigated events can include sales calls, advertising campaigns, or promotions.
- Externally instigated events are usually customer inquiries.
- Internal agents, such as sales/marketing personnel or customer service representatives, can initiate instigation events.
- External agents in the sales/collection process are the customers themselves.
- Instigation events do not require a specific identification of the goods or services being promoted; information about the type of good or service is usually sufficient.
- Customer inquiry events are externally initiated instigation events.
- Customer inquiries involve customers contacting the enterprise to inquire about pricing and availability of products or services.
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