Sales Process Basics Quiz

Selling Process

• The initial step in the selling process is prospecting and qualifying potential customers.

Distribution Channel

• A distribution channel refers to the series of marketing entities through which goods and services move from producers to end-users.

Role of Agents

• Geraldine Fadsi operates as an agent in the entertainment industry, connecting entertainers with organizations seeking their services, earning a commission from the entertainer.

Integrated Marketing Communications (IMC)

• Integrated marketing communications coordinate all promotional activities to ensure a consistent and unified advertising message, focusing on the customer.

Nonstore Retailing

• Home shopping networks exemplify nonstore retailing, providing a platform for consumers to purchase products without a physical store presence.

Publicity from Donations

• Nike's donation of $25,000 for job training in a low-income area garnered positive publicity in the news media.

Closing the Sale

• Closing the sale involves directly asking the customer if they would like to place an order, as demonstrated by the salesperson's inquiry about ordering products.

Use of Blogs in Promotions

• Companies utilize blogs in promotions to engage with customers, facilitate dialogue, and nurture relationships while achieving marketing goals effectively.

Functions of Distribution Channels

• Distribution channels enhance product distribution by reducing the number of necessary transactions to deliver products from manufacturers to consumers.

Public Relations

• Public relations encompass any communication or activity aimed at enhancing the goodwill or prestige of a company or individual.