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Questions and Answers
What is the first step in the selling process?
What term describes the series of marketing entities through which goods and services pass?
What role does Geraldine Fadsi play in the entertainment industry?
Which of the following represents nonstore retailing?
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When Nike received free and positive exposure in the news media after donating, this is known as:
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How do distribution channels improve product distribution?
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Study Notes
Selling Process
- The initial step in the selling process is prospecting and qualifying potential customers.
Distribution Channel
- A distribution channel refers to the series of marketing entities through which goods and services move from producers to end-users.
Role of Agents
- Geraldine Fadsi operates as an agent in the entertainment industry, connecting entertainers with organizations seeking their services, earning a commission from the entertainer.
Integrated Marketing Communications (IMC)
- Integrated marketing communications coordinate all promotional activities to ensure a consistent and unified advertising message, focusing on the customer.
Nonstore Retailing
- Home shopping networks exemplify nonstore retailing, providing a platform for consumers to purchase products without a physical store presence.
Publicity from Donations
- Nike's donation of $25,000 for job training in a low-income area garnered positive publicity in the news media.
Closing the Sale
- Closing the sale involves directly asking the customer if they would like to place an order, as demonstrated by the salesperson's inquiry about ordering products.
Use of Blogs in Promotions
- Companies utilize blogs in promotions to engage with customers, facilitate dialogue, and nurture relationships while achieving marketing goals effectively.
Functions of Distribution Channels
- Distribution channels enhance product distribution by reducing the number of necessary transactions to deliver products from manufacturers to consumers.
Public Relations
- Public relations encompass any communication or activity aimed at enhancing the goodwill or prestige of a company or individual.
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Description
Test your knowledge on the fundamental steps of the selling process and the concepts related to marketing channels. This quiz covers essential topics that every sales professional should understand to succeed in the industry.
