Sales Dashboards and Business Intelligence

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How do data scientists and analysts use business intelligence?

To design marketing campaigns

To analyze customer profitability

To track sales data

To understand opportunities for improvement and make strategic recommendations (correct)

What is a common use of business intelligence in finance departments?

Performing discount analysis

Tracking customer lifetime value

Blending financial data with operations, marketing, and sales data to extract insights (correct)

Designing advertising campaigns

How do marketing teams benefit from business intelligence tools?

Monitoring sales data

Assessing discount analysis

Tracking campaign metrics and planning future campaigns (correct)

Analyzing customer profitability

What is a common function of BI dashboards for sales teams?

Providing quick access to complex information like customer profitability Signup and view all the answers

Which team uses centralized company data paired with analytics tools to propose strategic recommendations?

Data scientists and analysts Signup and view all the answers

In what way can business intelligence help operations departments?

By analyzing operational efficiency metrics Signup and view all the answers

What are sales managers monitoring using dashboards with reports and data visualizations?

Revenue targets and sales rep performance Signup and view all the answers

How can business intelligence help companies like American Express?

Develop new payment service products Signup and view all the answers

What technology does Coca-Cola use to understand consumer behavior regarding their beverages?

AI-powered image-recognition technology Signup and view all the answers

How does Netflix utilize data to enhance its operations?

Formulating original programming ideas Signup and view all the answers

What is one way in which business intelligence helps leading companies like Netflix?

Formulating targeted advertising strategies Signup and view all the answers

How does accessing and analyzing supply chain metrics benefit operations management?

Optimizes processes and saves time/resources Signup and view all the answers

How much of Netflix's streamed content is driven by its recommendation system?

Over 80% Signup and view all the answers

What contributes significantly to Starbucks' success in increasing sales volumes?

Loyalty card program and mobile application Signup and view all the answers

Which tool allows users to connect Excel to external data sources and shape data for analysis?

Microsoft Power Query for Excel Signup and view all the answers

How does Starbucks use BI to offer individualized customer offers?

By predicting purchases based on individual data Signup and view all the answers

What role does BI play in enhancing customer engagement with Netflix's content?

Driving targeted content promotion Signup and view all the answers

In what way does Microsoft Power Query for Excel enhance data analysis?

Enabling data transformation and enrichment Signup and view all the answers