Sales Dashboards and Business Intelligence
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Questions and Answers

How do data scientists and analysts use business intelligence?

  • To design marketing campaigns
  • To analyze customer profitability
  • To track sales data
  • To understand opportunities for improvement and make strategic recommendations (correct)

What is a common use of business intelligence in finance departments?

  • Performing discount analysis
  • Tracking customer lifetime value
  • Blending financial data with operations, marketing, and sales data to extract insights (correct)
  • Designing advertising campaigns

How do marketing teams benefit from business intelligence tools?

  • Monitoring sales data
  • Assessing discount analysis
  • Tracking campaign metrics and planning future campaigns (correct)
  • Analyzing customer profitability

What is a common function of BI dashboards for sales teams?

<p>Providing quick access to complex information like customer profitability (A)</p> Signup and view all the answers

Which team uses centralized company data paired with analytics tools to propose strategic recommendations?

<p>Data scientists and analysts (B)</p> Signup and view all the answers

In what way can business intelligence help operations departments?

<p>By analyzing operational efficiency metrics (A)</p> Signup and view all the answers

What are sales managers monitoring using dashboards with reports and data visualizations?

<p>Revenue targets and sales rep performance (B)</p> Signup and view all the answers

How can business intelligence help companies like American Express?

<p>Develop new payment service products (D)</p> Signup and view all the answers

What technology does Coca-Cola use to understand consumer behavior regarding their beverages?

<p>AI-powered image-recognition technology (A)</p> Signup and view all the answers

How does Netflix utilize data to enhance its operations?

<p>Formulating original programming ideas (C)</p> Signup and view all the answers

What is one way in which business intelligence helps leading companies like Netflix?

<p>Formulating targeted advertising strategies (B)</p> Signup and view all the answers

How does accessing and analyzing supply chain metrics benefit operations management?

<p>Optimizes processes and saves time/resources (A)</p> Signup and view all the answers

How much of Netflix's streamed content is driven by its recommendation system?

<p>Over 80% (C)</p> Signup and view all the answers

What contributes significantly to Starbucks' success in increasing sales volumes?

<p>Loyalty card program and mobile application (B)</p> Signup and view all the answers

Which tool allows users to connect Excel to external data sources and shape data for analysis?

<p>Microsoft Power Query for Excel (A)</p> Signup and view all the answers

How does Starbucks use BI to offer individualized customer offers?

<p>By predicting purchases based on individual data (A)</p> Signup and view all the answers

What role does BI play in enhancing customer engagement with Netflix's content?

<p>Driving targeted content promotion (A)</p> Signup and view all the answers

In what way does Microsoft Power Query for Excel enhance data analysis?

<p>Enabling data transformation and enrichment (D)</p> Signup and view all the answers

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