Sales Advisory Notes: Lead Qualification & Marketing

• These notes cover the current offer sold by the advisory team, marketing foundations, lead qualification, product market fit, the ExitOS process, and the 12-week Exit Accelerator program.

Marketing Foundations: Audience of Buyers

• Instead of using terms like "avatar" or "target market," the focus is on identifying the "audience of buyers."
• A basic profile includes teams with five or more people, generating a million or more in revenue, and operating in Australia and New Zealand.

Lead Qualification

• Bad leads include companies with under $1 million in revenue, fewer than five team members, or very strong existing management.
• Companies with a full leadership team already in place may not benefit as much from the consulting services.
• Good leads generate $1.5 to $5 million in revenue and have 10 to 100 team members.
• Ideal leads generate $1.5 to $100 million in revenue, have 15+ team members, and have department heads in place.
• General managers who aren't founders/owners are typically not good leads because it's necessary to secure buy-in from the CEO

Product Market Fit

• It's important to work with companies that already have a proven product in the market, rather than trying to jumpstart an idea.
• A key indicator of product market fit is whether current customers successfully refer new business.

Proven Process: ExitOS

• The 4 components of ExitOS enables achievement of desired outcomes and has additional training.
• The promise of ExitOS means business operations will be harder, slower, and more stressful without it.
• The unique features include getting the business owner out of the day-to-day operations, taking an owner's perspective in decision-making, and bringing the team along for growth.

Current Pitch: 12-Week Program

• The program aims to help business owners exit in 500 days or less, offering three exit scenarios: Mayday, Hayday, and Payday.
• Mayday: Allows owners to stop working "on the tools" daily, provides good money and some freedom, but remains a job.
• Hayday: Enables a four-week holiday without work disruptions, allows running the business in 90 minutes a week, and establishes a cash cow for time and money freedom.
• Payday: Selling the business for a life-changing amount of money.
• The common thread for member success is ExitOS.

Exit Accelerator Program

• The Exit Accelerator program is a 12-week program with a customized approach for each member.
• Members go through a launch sequence, beginning with a member's audit to assess the four ExitOS components.
• Based on the audit report, a customized plan is created during a one-on-one session.
• The focus is on identifying the "next right thing" to address immediate issues such as time, money, or team problems.
• Transition to premium support, including two live member calls per week, and access to a community platform to remove bottlenecks

Program Components

• Members Audit: Assesses the business across key areas to identify the most pressing needs.
• Two Live Member Calls Per Week: Group coaching calls and access to the community, which is transitioning to WhatsApp from Facebook.
• Performance Managers: Dedicated one-on-one support to help members achieve their goals and upgrade for more time with the team.
• Exit Hub: Centralized location for all training, content, assets, and resources needed to implement changes in the business.