5 Questions
What is the purpose of Publisher Center?
To submit content to Google News
What is the maximum size of each feed in Publisher Center?
2 MB
What protocol should be used to speed up fetch times in Google News?
WebSub
What tool can be used to evaluate the performance of published content?
Google Search Console
What happens if a publisher loses access to their Publisher Center profile?
They can create a new profile
Study Notes
- Publisher Center allows digital publishers to submit content to Google News and manage it.
- Publisher Center was created by merging Google News Producer and Google News Publisher Center.
- Publisher Center allows eligible items in the feed to show up in Google News results.
- Google has said that using Publisher Center to define details about your site will make it easier to “index your site”.
- Indexing is an essential component of appearing in Google News and publishers need to maximize their chance of appearing there.
- Google has also said that using Publisher Center to track web traffic data and analytics is valuable.
- Publisher Center is a platform that publishers can use to submit content to Google News.
- Publisher Center allows publishers to submit RSS or Atom feeds, as well as individual URLs and videos.
- Feeds must comply with Google News’ content policies, while feeds are limited to 2 MB each.
- Google News only fetches up to 60 new articles each time, without including previously read articles.
- To speed up fetch times, use the WebSub protocol to push the latest news articles to the Google News app.
- Publishers should conduct a competitor analysis to ensure their publication is using the right category to surface in the Google News app.
- If it displays the pages out of order, then it’s time to troubleshoot the site’s indexation and peruse Google’s best practices.
- Publishers should evaluate the performance of published content using both Google Search Console (GSC) and Google Analytics to determine its value.
- A lock out isn’t game over if a publisher loses access to their Publisher Center profile and needs to create and verify another.
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