Rural Marketing Strategies
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Questions and Answers

What should rural marketing serve to resolve, according to the text?

social conflicts

What is the critical point of conversion for a ruralite in rural marketing?

from an 'induced beneficiary' to an 'entrepreneur' and 'intelligent buyer'

What kind of process should the transformation of rural markets be, according to the text?

evolutionary

What is the core of the rural marketing process?

<p>initiation and management of social and economic change in the rural sector</p> Signup and view all the answers

What is the significance of rural marketing as a discipline?

<p>it has emerged as a separate discipline with its own textbooks and articles</p> Signup and view all the answers

What is the relationship between rural marketing and rural development, according to the text?

<p>rural marketing is both a catalyst and an outcome of rural development</p> Signup and view all the answers

What is the win-win outcome of rural marketing, according to the text?

<p>it benefits both the rural market and the rural development process</p> Signup and view all the answers

What kind of instruments are needed for the growth of rural markets, according to the text?

<p>strategic instruments of change</p> Signup and view all the answers

What is the role of rural marketing in promoting cooperation between rural and urban areas?

<p>it should encourage cooperation</p> Signup and view all the answers

What is the significance of rural marketing in promoting access to basic amenities in rural areas?

<p>it can help improve access to basic amenities</p> Signup and view all the answers

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