Podcast
Questions and Answers
Which factor is MOST crucial for the success of rural entrepreneurship, considering the unique challenges present in rural economies?
Which factor is MOST crucial for the success of rural entrepreneurship, considering the unique challenges present in rural economies?
- Understanding local market dynamics and community needs (correct)
- Adoption of urban marketing strategies without modification
- Access to advanced technology and infrastructure
- Focusing solely on export-oriented production
How do government policies, aimed at promoting agricultural marketing, MOST effectively contribute to rural development?
How do government policies, aimed at promoting agricultural marketing, MOST effectively contribute to rural development?
- By solely focusing on increasing agricultural production
- By neglecting the development of storage and transportation infrastructure
- By encouraging the import of cheaper agricultural products
- By ensuring fair prices for agricultural produce and reducing exploitation by intermediaries (correct)
Why is cooperative marketing considered an important strategy for rural development?
Why is cooperative marketing considered an important strategy for rural development?
- It eliminates competition among farmers
- It reduces the role of government in agricultural marketing
- It enables farmers to collectively bargain and access better market opportunities (correct)
- It forces farmers to adopt uniform production practices
What is the MOST significant role of NABARD in fostering rural entrepreneurship?
What is the MOST significant role of NABARD in fostering rural entrepreneurship?
What is the PRIMARY challenge faced by artisans in the handloom and handicraft industries that hinders their growth and sustainability?
What is the PRIMARY challenge faced by artisans in the handloom and handicraft industries that hinders their growth and sustainability?
How can financial institutions MOST effectively support entrepreneurial activities in rural areas?
How can financial institutions MOST effectively support entrepreneurial activities in rural areas?
In what way does cooperative education and training contribute to promotion of rural entrepreneurship?
In what way does cooperative education and training contribute to promotion of rural entrepreneurship?
What is a KEY difference between rural and urban markets that impacts marketing strategies?
What is a KEY difference between rural and urban markets that impacts marketing strategies?
Which of the following is the MOST significant barrier to entrepreneurship in rural areas?
Which of the following is the MOST significant barrier to entrepreneurship in rural areas?
What is the significance of promoting export policies for rural industries?
What is the significance of promoting export policies for rural industries?
Flashcards
Rural Entrepreneurship
Rural Entrepreneurship
The capacity and willingness to develop, organize, and manage a business venture in a rural area.
Rural Marketing
Rural Marketing
Defined by its characteristics, importance, extent, and constraints in rural areas.
Government's Role in Co-operation
Government's Role in Co-operation
The Indian government formulates policies and the Ministry of Co-operation plays a role in promoting and supporting co-operatives.
NABARD's Role
NABARD's Role
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Dairy Cooperatives in Gujarat
Dairy Cooperatives in Gujarat
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KVIC
KVIC
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Problems of Artisans
Problems of Artisans
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Indian Farmers Fertilizers Cooperative (IFFCO)
Indian Farmers Fertilizers Cooperative (IFFCO)
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Rural Marketing Dimensions
Rural Marketing Dimensions
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Study Notes
- Course: CPR: Innovation in Rural Entrepreneurship
- Sub-Course: Ability Enhancement Course
- Year II, Semester IV
- Academic Year: 2024-2025
- Credit Hours: 02
- Total Hours: 30
Unit I: Entrepreneurship in Rural India
- An introduction to entrepreneurship in rural India
- Rural entrepreneurship as a unique emerging concept
- Skills needed for making rural entrepreneurship successful
- Significance of entrepreneurship in economic development
- Barriers to entrepreneurship
Unit II: Rural Marketing
- Definition, features, significance, scope and limitations
- Classification of rural vs. urban markets
- Profile of rural marketing
- Marketing of agricultural produce
- Regulated markets and government steps to improve agriculture marketing
- Cooperative marketing
Unit III: Government Policies and Role in Co-operation
- Government policies and the role of the Ministry of Co-operation
- Co-operative education and training for rural entrepreneurship promotion
- Government agencies and institutions supporting small and medium enterprises
- Financial institutions supporting entrepreneur activities
- Innovations by NABARD in developing rural entrepreneurship
- Export promotion policies
Unit IV: Dairy Cooperatives and Rural Development
- Dairy cooperatives and rural development with reference to Gujarat (AMUL Model)
- Khadi and Village Industries Commission (KVIC)
- Rural industrialization – Village & SSI (Small Scale Industries)
- Handicrafts and handloom industries; problems faced by artisans
- Indian Farmers Fertilizers Cooperative (IFFCO)
References
- G Jegadeesan: Entrepreneurship and Rural Development in India
- G.S. Batra: Development of Entrepreneurship
- C G Krishnamacharyulu, Lalitha Ramakrishnan: Rural Marketing – Pearson Education
- S. S Acharya and N L Agarwal: Agricultural Marketing in India
- Pradeep Kashyap & Siddhartha Raut: Marketing, Biztantra
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