Podcast
Questions and Answers
What is one of the reasons for the low standard of living in rural areas?
What is one of the reasons for the low standard of living in rural areas?
- High literacy rate
- Abundance of savings
- Low per capita income (correct)
- Advanced healthcare facilities
Why do rural consumers often value old customs and traditions?
Why do rural consumers often value old customs and traditions?
- They are resistant to change (correct)
- They prefer changes
- They have access to modern technology
- They have high disposable income
What has led to a fast-changing demand pattern among rural customers?
What has led to a fast-changing demand pattern among rural customers?
- Limited choices in products
- Decrease in rural income
- Introduction of kisan credit card by banks (correct)
- Lack of credit facilities
Which factor contributes to the high cost of physical distribution in rural areas?
Which factor contributes to the high cost of physical distribution in rural areas?
What has encouraged rural consumers to develop saving habits?
What has encouraged rural consumers to develop saving habits?
How does the availability of basic facilities affect the demand for products in rural areas?
How does the availability of basic facilities affect the demand for products in rural areas?
What is the main reason why direct delivery of goods to villages is costlier compared to urban markets?
What is the main reason why direct delivery of goods to villages is costlier compared to urban markets?
Which company views rural India as a future growth driver and has implemented a hub-and-spoke distribution model to reach villages?
Which company views rural India as a future growth driver and has implemented a hub-and-spoke distribution model to reach villages?
What percentage of the rural population constitutes the lower income group according to the text?
What percentage of the rural population constitutes the lower income group according to the text?
How have some companies addressed the issue of affordability in rural marketing?
How have some companies addressed the issue of affordability in rural marketing?
What is the primary source of income for the majority of people in rural regions?
What is the primary source of income for the majority of people in rural regions?
Why is reaching products regularly to far-flung villages considered a greater challenge?
Why is reaching products regularly to far-flung villages considered a greater challenge?
What feature helped LG Electronics in successfully selling 100,000 sets of their customized TV in the rural market?
What feature helped LG Electronics in successfully selling 100,000 sets of their customized TV in the rural market?
What basic amenity was lacking in rural areas that led Coca-Cola to provide low-cost ice boxes?
What basic amenity was lacking in rural areas that led Coca-Cola to provide low-cost ice boxes?
What has been highlighted as a challenge regarding brand awareness in the rural market?
What has been highlighted as a challenge regarding brand awareness in the rural market?
For rural consumers, consumption of branded products is seen as:
For rural consumers, consumption of branded products is seen as:
What is a common unit of identity for both urban and rural consumers?
What is a common unit of identity for both urban and rural consumers?
Which type of outings are common for the rural consumer compared to their urban counterpart?
Which type of outings are common for the rural consumer compared to their urban counterpart?
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