30 Questions
What impact does social media generally have on the hospitality industry?
Positive impact
According to the article, what can be said about voicing experiences on social media?
People typically only post negative experiences
How do people primarily rate their stay or recommend meals according to the text?
By using social media and online platforms
In the hospitality industry, which type of reviews are most commonly posted on social media?
Negative reviews
Why do people tend to gravitate towards destinations with positive customer reviews?
Based on word of mouth and online reviews
Which factor plays the largest role in providing instant feedback for the hospitality industry?
Social media platforms
What is the main impact of social media on the hospitality industry according to the research findings?
Improving customer feedback
Why are ratings and reviews considered personal according to the text?
They reflect individual experiences and perceptions
What factor might lead to differing experiences for guests in the hospitality industry according to the text?
Demographic differences
Which age group is mentioned as more likely to post opinions on social media regarding the hospitality industry?
Generation Z
How do older generations differ from millennials in terms of posting reviews in the hospitality industry?
Less experienced in using social media
Based on the text, what is one potential implication for research exploring social media's impact on customer satisfaction within the hospitality industry?
Consider how different generations voice opinions
Which generation is mentioned as less likely to post negatively on social media?
Baby Boomer
What aspect of social media's future is suggested to be important for research in the hospitality industry?
Customer service relation
What is one potential consequence of companies being 'always on' in the technologically advanced era?
Faster disciplinary action
Which factor may make one hotel or restaurant more preferred over a competitor?
Social media engagement and reviews
What is the potential benefit of social media's impact on customer satisfaction according to the text?
Improved customer service
What is identified as a question that businesses need to address regarding social media?
What can be done differently to attract business
What factors may cause one location to receive more room service orders than another?
Location, popularity of the venue, cost, and clientele type
What aspect is highlighted as crucial when writing and sending out surveys?
Taking into account every aspect of the location and demographics
Why is providing guests with the opportunity to provide feedback in detail important?
To enhance future guest experiences and improve services
What do Sanchez-Casado, Aartal-Tur & Tomaseti-Solano (2019) and Liu et al. (2017) emphasize in relation to guest satisfaction?
The importance of social media marketing
What is a common goal mentioned that individuals in the hospitality industry should aim for?
Enhancing future guest experiences
In what way do surveys typically limit responses according to the provided text?
By not allowing guests to provide reasons for their ratings
What are the three objectives identified by Sahoo et al. (2018) to help companies in their research?
Identify factors that influence consumer engagement, examine factors influencing engagement, analyze social media-customer engagement relationship.
In Golafshani's (2003) concept of overall reliability, what does stability of the measurement over time imply?
The measurement remains consistent over time.
What is one potential benefit for companies in modifying their social media platforms according to the objectives mentioned?
Increase in customer engagement.
Which statement best describes the relationship between social media marketing and customer engagement based on Sahoo et al. (2018)?
Social media marketing can influence customer engagement.
What does Golafshani (2003) suggest regarding the similarity of measurements within a given time period?
Measurements should be very similar within a given time period.
How does Golafshani (2003) define the concept of reliability in research?
It refers to the consistency and stability of measurements in a study.
Test your knowledge on factors influencing the variation in room service orders at different locations. Explore how venue popularity, cost, and clientele type can impact the number of orders. Learn about considerations for writing surveys and understanding demographics.
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