Room Service Orders Variation Quiz
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Questions and Answers

What impact does social media generally have on the hospitality industry?

  • Negative impact
  • No impact
  • Positive impact (correct)
  • Minimal impact
  • According to the article, what can be said about voicing experiences on social media?

  • People rarely post any experiences at all
  • People typically only post negative experiences (correct)
  • People post both positive and negative experiences equally
  • People often post enjoyable experiences
  • How do people primarily rate their stay or recommend meals according to the text?

  • Through direct feedback to the staff
  • Via traditional media like newspapers
  • Through in-person recommendations
  • By using social media and online platforms (correct)
  • In the hospitality industry, which type of reviews are most commonly posted on social media?

    <p>Negative reviews</p> Signup and view all the answers

    Why do people tend to gravitate towards destinations with positive customer reviews?

    <p>Based on word of mouth and online reviews</p> Signup and view all the answers

    Which factor plays the largest role in providing instant feedback for the hospitality industry?

    <p>Social media platforms</p> Signup and view all the answers

    What is the main impact of social media on the hospitality industry according to the research findings?

    <p>Improving customer feedback</p> Signup and view all the answers

    Why are ratings and reviews considered personal according to the text?

    <p>They reflect individual experiences and perceptions</p> Signup and view all the answers

    What factor might lead to differing experiences for guests in the hospitality industry according to the text?

    <p>Demographic differences</p> Signup and view all the answers

    Which age group is mentioned as more likely to post opinions on social media regarding the hospitality industry?

    <p>Generation Z</p> Signup and view all the answers

    How do older generations differ from millennials in terms of posting reviews in the hospitality industry?

    <p>Less experienced in using social media</p> Signup and view all the answers

    Based on the text, what is one potential implication for research exploring social media's impact on customer satisfaction within the hospitality industry?

    <p>Consider how different generations voice opinions</p> Signup and view all the answers

    Which generation is mentioned as less likely to post negatively on social media?

    <p>Baby Boomer</p> Signup and view all the answers

    What aspect of social media's future is suggested to be important for research in the hospitality industry?

    <p>Customer service relation</p> Signup and view all the answers

    What is one potential consequence of companies being 'always on' in the technologically advanced era?

    <p>Faster disciplinary action</p> Signup and view all the answers

    Which factor may make one hotel or restaurant more preferred over a competitor?

    <p>Social media engagement and reviews</p> Signup and view all the answers

    What is the potential benefit of social media's impact on customer satisfaction according to the text?

    <p>Improved customer service</p> Signup and view all the answers

    What is identified as a question that businesses need to address regarding social media?

    <p>What can be done differently to attract business</p> Signup and view all the answers

    What factors may cause one location to receive more room service orders than another?

    <p>Location, popularity of the venue, cost, and clientele type</p> Signup and view all the answers

    What aspect is highlighted as crucial when writing and sending out surveys?

    <p>Taking into account every aspect of the location and demographics</p> Signup and view all the answers

    Why is providing guests with the opportunity to provide feedback in detail important?

    <p>To enhance future guest experiences and improve services</p> Signup and view all the answers

    What do Sanchez-Casado, Aartal-Tur & Tomaseti-Solano (2019) and Liu et al. (2017) emphasize in relation to guest satisfaction?

    <p>The importance of social media marketing</p> Signup and view all the answers

    What is a common goal mentioned that individuals in the hospitality industry should aim for?

    <p>Enhancing future guest experiences</p> Signup and view all the answers

    In what way do surveys typically limit responses according to the provided text?

    <p>By not allowing guests to provide reasons for their ratings</p> Signup and view all the answers

    What are the three objectives identified by Sahoo et al. (2018) to help companies in their research?

    <p>Identify factors that influence consumer engagement, examine factors influencing engagement, analyze social media-customer engagement relationship.</p> Signup and view all the answers

    In Golafshani's (2003) concept of overall reliability, what does stability of the measurement over time imply?

    <p>The measurement remains consistent over time.</p> Signup and view all the answers

    What is one potential benefit for companies in modifying their social media platforms according to the objectives mentioned?

    <p>Increase in customer engagement.</p> Signup and view all the answers

    Which statement best describes the relationship between social media marketing and customer engagement based on Sahoo et al. (2018)?

    <p>Social media marketing can influence customer engagement.</p> Signup and view all the answers

    What does Golafshani (2003) suggest regarding the similarity of measurements within a given time period?

    <p>Measurements should be very similar within a given time period.</p> Signup and view all the answers

    How does Golafshani (2003) define the concept of reliability in research?

    <p>It refers to the consistency and stability of measurements in a study.</p> Signup and view all the answers

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