Podcast
Questions and Answers
What impact does social media generally have on the hospitality industry?
What impact does social media generally have on the hospitality industry?
- Negative impact
- No impact
- Positive impact (correct)
- Minimal impact
According to the article, what can be said about voicing experiences on social media?
According to the article, what can be said about voicing experiences on social media?
- People rarely post any experiences at all
- People typically only post negative experiences (correct)
- People post both positive and negative experiences equally
- People often post enjoyable experiences
How do people primarily rate their stay or recommend meals according to the text?
How do people primarily rate their stay or recommend meals according to the text?
- Through direct feedback to the staff
- Via traditional media like newspapers
- Through in-person recommendations
- By using social media and online platforms (correct)
In the hospitality industry, which type of reviews are most commonly posted on social media?
In the hospitality industry, which type of reviews are most commonly posted on social media?
Why do people tend to gravitate towards destinations with positive customer reviews?
Why do people tend to gravitate towards destinations with positive customer reviews?
Which factor plays the largest role in providing instant feedback for the hospitality industry?
Which factor plays the largest role in providing instant feedback for the hospitality industry?
What is the main impact of social media on the hospitality industry according to the research findings?
What is the main impact of social media on the hospitality industry according to the research findings?
Why are ratings and reviews considered personal according to the text?
Why are ratings and reviews considered personal according to the text?
What factor might lead to differing experiences for guests in the hospitality industry according to the text?
What factor might lead to differing experiences for guests in the hospitality industry according to the text?
Which age group is mentioned as more likely to post opinions on social media regarding the hospitality industry?
Which age group is mentioned as more likely to post opinions on social media regarding the hospitality industry?
How do older generations differ from millennials in terms of posting reviews in the hospitality industry?
How do older generations differ from millennials in terms of posting reviews in the hospitality industry?
Based on the text, what is one potential implication for research exploring social media's impact on customer satisfaction within the hospitality industry?
Based on the text, what is one potential implication for research exploring social media's impact on customer satisfaction within the hospitality industry?
Which generation is mentioned as less likely to post negatively on social media?
Which generation is mentioned as less likely to post negatively on social media?
What aspect of social media's future is suggested to be important for research in the hospitality industry?
What aspect of social media's future is suggested to be important for research in the hospitality industry?
What is one potential consequence of companies being 'always on' in the technologically advanced era?
What is one potential consequence of companies being 'always on' in the technologically advanced era?
Which factor may make one hotel or restaurant more preferred over a competitor?
Which factor may make one hotel or restaurant more preferred over a competitor?
What is the potential benefit of social media's impact on customer satisfaction according to the text?
What is the potential benefit of social media's impact on customer satisfaction according to the text?
What is identified as a question that businesses need to address regarding social media?
What is identified as a question that businesses need to address regarding social media?
What factors may cause one location to receive more room service orders than another?
What factors may cause one location to receive more room service orders than another?
What aspect is highlighted as crucial when writing and sending out surveys?
What aspect is highlighted as crucial when writing and sending out surveys?
Why is providing guests with the opportunity to provide feedback in detail important?
Why is providing guests with the opportunity to provide feedback in detail important?
What do Sanchez-Casado, Aartal-Tur & Tomaseti-Solano (2019) and Liu et al. (2017) emphasize in relation to guest satisfaction?
What do Sanchez-Casado, Aartal-Tur & Tomaseti-Solano (2019) and Liu et al. (2017) emphasize in relation to guest satisfaction?
What is a common goal mentioned that individuals in the hospitality industry should aim for?
What is a common goal mentioned that individuals in the hospitality industry should aim for?
In what way do surveys typically limit responses according to the provided text?
In what way do surveys typically limit responses according to the provided text?
What are the three objectives identified by Sahoo et al. (2018) to help companies in their research?
What are the three objectives identified by Sahoo et al. (2018) to help companies in their research?
In Golafshani's (2003) concept of overall reliability, what does stability of the measurement over time imply?
In Golafshani's (2003) concept of overall reliability, what does stability of the measurement over time imply?
What is one potential benefit for companies in modifying their social media platforms according to the objectives mentioned?
What is one potential benefit for companies in modifying their social media platforms according to the objectives mentioned?
Which statement best describes the relationship between social media marketing and customer engagement based on Sahoo et al. (2018)?
Which statement best describes the relationship between social media marketing and customer engagement based on Sahoo et al. (2018)?
What does Golafshani (2003) suggest regarding the similarity of measurements within a given time period?
What does Golafshani (2003) suggest regarding the similarity of measurements within a given time period?
How does Golafshani (2003) define the concept of reliability in research?
How does Golafshani (2003) define the concept of reliability in research?
