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Questions and Answers
Who founded Rolex SA?
Who founded Rolex SA?
- Rolex Watch Co. Ltd
- Hans Wilsdorf and Davis Rolex
- The Hans Wilsdorf Foundation
- Hans Wilsdorf and Alfred Davis (correct)
When was the name Rolex registered as the brand name for its timepieces?
When was the name Rolex registered as the brand name for its timepieces?
- 1908 (correct)
- 1920
- 1915
- 1960
Why did the corporation relocate its headquarters to Geneva?
Why did the corporation relocate its headquarters to Geneva?
- Due to the poor economy in the United Kingdom after World War I (correct)
- To be closer to their customers in Switzerland
- To expand their business in Europe
- To escape high taxes in the UK
What was the original name of the company founded by Hans Wilsdorf and Alfred Davis?
What was the original name of the company founded by Hans Wilsdorf and Alfred Davis?
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When did the company change its name to Rolex Watch Co. Ltd?
When did the company change its name to Rolex Watch Co. Ltd?
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Who currently owns Rolex SA?
Who currently owns Rolex SA?
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Study Notes
Rolex SA Founding and History
- Rolex SA was founded by Hans Wilsdorf and Alfred Davis.
- The original name of the company was Wilsdorf and Davis Ltd.
Rolex Brand Registration and Name Change
- The brand name "Rolex" was registered in 1908 as the brand name for its timepieces.
- The company changed its name to Rolex Watch Co. Ltd in 1920.
Headquarters Relocation
- The corporation relocated its headquarters to Geneva for strategic reasons.
Current Ownership
- Rolex SA is currently owned by the Hans Wilsdorf Foundation, a private family trust.
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