12 Questions
Retailers are not involved in adding value to products and services sold to consumers.
False
Providing an assortment of products and services is not a value-creating activity undertaken by retailers.
False
Breaking bulk is a process where retailers ship products in large quantities directly to customers.
False
Manufacturers specialize in producing a wide variety of products.
False
Holding inventory is not an important activity for retailers.
False
Cost channel activities undertaken by channel members do not affect the cost of products and services.
False
Retailers buy and store merchandise in large quantities from consumers.
False
Real Estate in the United States is relatively inexpensive, leading to retailers operating small stores in densely populated areas.
False
Retailers play a critical role in the economies of develop countries but not in developing economies.
False
Retailing entrepreneurs include Howard Schultz, founder of Amazon.
False
Retailers employ people with expertise in Marketing Management and Financial Accounting.
True
Starting salary for a college graduate in the retail industry ranges between $35,000-$65,000.
True
Learn about retailing as a set of business activities that add value to products and services for consumers, and the important role retailers play in the supply chain. Explore the activities undertaken by retailers to create value.
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