Retail Value Analysis 2004-2008

Questions and Answers

What is MTR's market share percentage in the Ready-to-Eat (RTE) meals and mixes segment?

0.7%

4.1%

26.8% (correct)

12.9%

Which competitor has the highest market share in the Pure Spices category?

MTR with 4.1%

MTR with 0.7%

Competitor with 6.7% (correct)

Competitor with 10.2%

What is one of the primary challenges faced by consumers in their food choices according to Myra's quote?

Desire to maintain healthy eating habits

Lack of resources to prepare meals

Need for more family bonding during meals

Monotony and lack of excitement in daily cooking (correct)

What is the market size for the Blended Spices segment valued at?

15,792 INR million Signup and view all the answers

According to Lata's perspective, which aspect of cooking does she find particularly challenging?

Meeting different family preferences Signup and view all the answers

What was a key strategy that MTR utilized to classify its product portfolio?

Stage of the cooking process Signup and view all the answers

Which brand in the spices and masalas category emphasized the purity and genuineness of its products?

MDH Signup and view all the answers

In what way did MTR's competitors emphasize their product offerings?

Functional benefits around taste and convenience Signup and view all the answers

Which consumer need does the feel-good space primarily serve according to MTR's product classification?

Indulgence and celebration Signup and view all the answers

What was MTR's market share compared to its nearest competitor in the RTC and RTE meals category?

26.8% Signup and view all the answers

Study Notes

Retail Value and Yearly Growth

Retail value for Ready Meals in India grew significantly from INR 2,186.80 million in 2004 to INR 4,396.20 million in 2009.
Year-on-year growth rates ranged from 13.6% in 2005 to 16.7% in 2008.
Retail value of Sauces, Dressings, and Condiments rose from INR 25,887.00 million in 2004 to INR 43,773.50 million in 2009.
Growth for Sauces varied between 9.4% and 12.6% during the same period.

MTR's Market Position (2010)

MTR held a strong position with a market size of INR 1,949 million in Mixes and RTE (Ready-to-Eat) meals, capturing 26.8% market share.
Competitors in the RTE market included brands with significantly lower market shares, such as 10.2% for the next biggest brand.
In blended spices, MTR's market share was 4.1% against a competitor with 12.9%.
In pure spices, MTR accounted for only 0.7% market share, while competitors had shares up to 6.7%.

Target Consumer Insights

Consumers express diverse preferences and challenges in fulfilling family meal requirements.
Many homemakers report feelings of monotony in daily cooking routines, indicating a need for variety and excitement in meal preparation.
Emotional responses to food are significant, with some consumers viewing great-tasting meals as a source of upliftment and fulfillment.

MTR Product Categories

MTR's product portfolio is classified into five distinct lines: preparation stage, cooking stage, and serving stage.
Products are mapped according to consumption occasions: breakfast, lunch/dinner, desserts, and snacks.
Categories include both indulgent food options and simpler, health-focused products.

Competition Landscape

Competitors focus on functional benefits related to taste and convenience, with few offering emotional appeals.
Market leaders in spices like MDH emphasized purity, while brands like Everest promoted enhanced taste.
MTR excelled in the RTC segment, showcasing a strong emotional connection with consumers, maintaining a dominant share compared to competitors.

Description

Explore the retail value and year-on-year growth statistics from 2004 to 2008. This quiz focuses on understanding economic trends in the retail sector during these years, emphasizing percentage growth and value changes.