Retail Store Planning Quiz

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Questions and Answers

What is microretailing primarily focused on?

Reducing the number of employees in a store.

Opening more stores in the same geographic area.

Tailoring merchandise and services to specific local needs. (correct)

Implementing a standardized merchandise display across all branches.

Which of the following is NOT a type of space needed in store planning?

Floral department (correct)

Offices

Service areas

Back room

What does space productivity index compare?

Product variety to customer foot traffic.

Sales to operational costs.

Gross margin of merchandise to its floor space percentage. (correct)

Store size to the number of employees.

What is a planogram used for in store planning?

Illustrating merchandise display to maximize customer purchases. Signup and view all the answers

Which area is considered a nonselling space in store planning?

Aisles Signup and view all the answers

What is a potential benefit of effective space allocation in a store?

Improved customer experience. Signup and view all the answers

Stack-outs are best described as:

Pallets of merchandise placed near main shelves. Signup and view all the answers

Which of the following strategies is important for shrinkage prevention?

Implementing loss detection systems. Signup and view all the answers

What is a primary characteristic of shelving in merchandise presentation?

It allows for a flexible and easy to maintain merchandising method. Signup and view all the answers

Which of the following methods is suitable for hanging apparel?

Round racks and four-way racks Signup and view all the answers

What is a disadvantage of pegging merchandise presentation?

It can be labor intensive to display and maintain. Signup and view all the answers

Which method uses small rods inserted into gondolas for displaying merchandise?

Pegging Signup and view all the answers

What type of systems do shelving units typically attach to?

Gondolas or wall systems Signup and view all the answers

Which presentation method is best suited for organizing larger merchandise items?

Shelving Signup and view all the answers

Which of the following methods is NOT mentioned as a type of merchandise presentation?

Framing Signup and view all the answers

What is a key benefit of using peg hooks in merchandise presentation?

They offer a neat and orderly presentation. Signup and view all the answers

What is the primary goal of on-shelf merchandising?

To display merchandise attractively and ensure easy access Signup and view all the answers

Which fixture type is designed to hold a large amount of merchandise without appearing bulky?

Bulk or capacity fixture Signup and view all the answers

What characteristic distinguishes a feature fixture from other types?

It highlights specific attributes of the merchandise Signup and view all the answers

Which of the following is NOT a requirement for effective merchandising presentation?

It should be difficult to maintain Signup and view all the answers

Visual merchandising primarily focuses on which of the following?

Enhancing the aesthetic appeal of merchandise displays Signup and view all the answers

What is a key component of planning fixtures and merchandise presentation?

Selecting fixtures and presentation methods Signup and view all the answers

Which type of fixture is typically used for displaying softlines merchandise?

Bulk or capacity fixtures Signup and view all the answers

What should be considered to ensure the effectiveness of merchandise presentation?

The ease of maintaining the display Signup and view all the answers

What is the primary benefit of folding softlines merchandise?

It creates a high fashion image. Signup and view all the answers

In what way does stacking hardline merchandise impact the store's image?

It conveys high volume and low price. Signup and view all the answers

Which method can be used for presenting large quantities of small merchandise?

Dumping Signup and view all the answers

Which of the following is NOT a psychological factor to consider when merchandising stores?

Customer demographics Signup and view all the answers

What is the purpose of vertical color blocking in merchandise presentation?

To create visual interest and enhance aesthetics. Signup and view all the answers

What visual effect does proper angling of merchandise create in a store?

Enhanced product visibility and engagement. Signup and view all the answers

What impression does presenting merchandise in a dumped fashion typically convey?

High volume and low cost. Signup and view all the answers

Which merchandising method is best suited for larger items?

Stacking Signup and view all the answers

What is the primary guideline for selecting fixtures in a retail environment?

Fixtures should highlight the main attributes of the merchandise. Signup and view all the answers

Where are visual displays typically located within a store?

In focal points, feature areas, or areas remote from the merchandise. Signup and view all the answers

What element is essential in storefront design?

Clear identification of the store's name and nature. Signup and view all the answers

What aspect of store design enhances sales through the customer experience?

Total sensory marketing that appeals to multiple human senses. Signup and view all the answers

Why is lighting design important in retail stores?

It helps to showcase the colors and textures of the merchandise. Signup and view all the answers

What is included in interior design for a store?

Architectural shapes and applied finishes to surfaces. Signup and view all the answers

What misconception about visual displays might a retail manager have?

Visuals should be easily reachable by customers. Signup and view all the answers

What is NOT a function of lighting design in a store?

Dimming lights to save energy, regardless of sales impact. Signup and view all the answers

What is a key characteristic of a retailer's name and logo?

It must be catchy and memorable. Signup and view all the answers

Where is directional signage typically placed within a store?

High up and visible throughout the store. Signup and view all the answers

What is the primary function of point-of-sale signage?

To state the price of the merchandise clearly. Signup and view all the answers

What aspect of lifestyle graphics is important for their effectiveness?

They should be kept general to appeal to a majority. Signup and view all the answers

In what way does category signage differ from departmental signage?

Category signage is smaller and located near the merchandise. Signup and view all the answers

What is an essential consideration when creating institutional signage?

It must effectively communicate the merchandising mission. Signup and view all the answers

Which statement correctly describes the relationship between lifestyle images and related items?

Lifestyle photography is designed to convey a conducive buying image. Signup and view all the answers

What should be avoided in the design of signage within a retail space?

Complex language that confuses customers. Signup and view all the answers

Study Notes

Chapter 13: Store Layout and Design

Learning objectives include listing elements of a store's environment and defining its primary objectives.
Learning objectives also include discussing steps involved in planning a store and how various fixtures, merchandise presentation methods and techniques, and psychology are used to increase sales floor productivity.
Other learning objectives describe the importance of store design to success, and the role of visual communications in retail stores.

Introduction to Store Layout Management

Elements of the store environment are covered.
Objectives of the store environment include developing a store image and increasing space productivity.

Exhibit 13.1 - Elements That Compose the Store Environment

Visual communications, including retail identity graphics and point-of-sale signage.
Store planning, including space allocation, layout, and circulation.
Store image and productivity, including exterior design, ambience, and lighting.
Merchandising, including fixture selection, merchandise presentation, and visual merchandising.

Introduction to Store Layout Management - Objectives of Store Environment

Developing a specific store image.
Increasing space productivity.

Store Planning

Floor plan - A schematic that displays the locations of merchandise and customer service departments, the store's circulation patterns, and the allocated space for each department.
Microretailing – A chain store retailer that tailors its merchandise and services to the immediate trading area.
Stack-outs – Pallets of merchandise placed in front of main shelves in a store.

Store Planning - Allocating Space

Types of space needed include back rooms, offices, other functional spaces, aisles, service areas, and non-selling areas.
Space allocation planning also covers floor merchandise space and wall merchandise space.
Circulation and shrinkage prevention are discussed.

Store Planning - Space Allocation Planning

Space productivity index – A ratio that compares portion of total gross margin generated by a merchandise category to the store's selling space dedicated to it.
Space allocations for new stores are considered.
Planograms – Schematics illustrating how and where merchandise should be displayed on shelves for increased customer purchases.

Store Planning - Circulation

Different store layouts are outlined, including free-flow, grid, loop, and spine layouts.

Store Planning - Free-flow, Grid, Loop, and Spine Layouts

Free-flow layout groups fixtures and merchandise into flowing patterns on the sales floor.
Grid layout places counters and fixtures in long rows or "runs" at right angles.
Loop layout begins at the entrance, looping through the store, returning customers to the front.
Spine layout features a single main aisle that runs through the store, with merchandise departments arranged on either side of the aisle.

Planning Fixtures and Merchandise Presentation

On-shelf merchandising includes displaying merchandise on counters, racks, shelves, and fixtures throughout the store.
Merchandising should be presented attractively and be easy to understand, access, and maintain.

Planning Fixtures and Merchandise Presentation - Fixture Types

Hardlines fixtures.
Softlines fixtures.
- Bulk or capacity fixtures hold merchandise without appearing bulky.
- Feature fixtures highlight specific features of merchandise.
Wall fixtures.

Exhibit 13.8 - Four-Way Feature Rack and Round Rack

Illustrations showing examples of racks.

Merchandise Presentation Planning

Merchandising methods include shelving, hanging, pegging, folding, stacking, and dumping.

Merchandise Presentation Planning - Shelving

Shelving is a prevalent merchandising method, placing merchandise on shelves that are inserted into gondolas or wall systems.

Merchandise Presentation Planning - Hanging

Apparel is hung on hangers from softline fixtures, such as round or four-way racks, or from bars mounted on gondolas or wall systems.

Merchandise Presentation Planning - Pegging

Small merchandise items are displayed using peg hooks/rods inserted into gondolas or wall systems.

Merchandise Presentation Planning - Folding

Higher-margin or large softlines merchandise is folded and stacked on shelves or tables to create a high-fashion image.

Merchandise Presentation Planning - Stacking

Large hardline merchandise can be stacked on shelves, bases of gondolas, or on platforms placed directly on the floor.

Merchandise Presentation Planning - Dumping

Large quantities of small merchandise items can be placed in bins or baskets set within gondolas or wall systems.

Merchandise Presentation Planning – Key Psychological Factors

Value/fashion image, angles/sightlines, and vertical color blocking are important psychological factors in store merchandising.

Exhibit 13.9 - 45-Degree Customer Sightline

Illustration demonstrating customer view angles.

Exhibit 13.10 - Vertical Color Blocking

Illustration demonstrating the effect of vertical color blocking.

Selecting Fixtures and Merchandise-Presentation Methods

Proper fixture selection emphasizes merchandise attributes without overpowering it.
The guideline for fixture selection aligns fixtures to merchandise, not the other way around.

Visual Merchandising

Artistic displays showcasing merchandise and props.
Visual displays are placed in focal points or feature areas, possibly out of customer reach.
Visuals typically include relevant merchandise.

Store Design

Storefront design identifies store name and nature, and hints at merchandise.
Storefront design includes all exterior signage and architecture.
Interior design features surfaces and architectural shapes.

Store Design - Lighting Design

Lighting enhances store sales.
Contemporary lighting design requires detailed knowledge of electrical engineering, and light effects on color and texture.

Store Design - Sound and Smells

Store design appeals to all senses including sight, hearing, smell, and touch.

Visual Communications

Name, logo, and retail identity should be catchy and reflect the retailer's mission.
Institutional signage should clarify the merchandising mission, customer service policies, and other messages.

Visual Communications - Signage

Directional and department signage is large and placed high to be visible throughout the store.
Category signage is smaller and placed close to the merchandise fixture to be seen from closer distances.

Visual Communications - Point-of-Sale (POS) Signage

Point-of-sale (POS) signage is small and placed close to merchandise, clearly stating the price of items.

Visual Communications - Lifestyle Graphics

Lifestyle graphics portray merchandise being used or displayed with related items to create a conducive image related to buying decisions.
Lifestyle photography must be attractive to the majority of customers.

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Description

Test your knowledge on store planning and merchandise presentation strategies with this quiz. Learn about concepts such as microretailing, space allocation, and various presentation methods. Perfect for retail management students or professionals looking to refresh their knowledge.