Podcast
Questions and Answers
Target is known for providing a shopping experience similar to a high-end retail store.
Target is known for providing a shopping experience similar to a high-end retail store.
True
Walmart is generally considered as a shopping experience providing relaxation and leisure.
Walmart is generally considered as a shopping experience providing relaxation and leisure.
False
There are approximately 4,717 Target stores located in the United States.
There are approximately 4,717 Target stores located in the United States.
False
Walmart is not open 24 hours a day, making it difficult for late night shopping.
Walmart is not open 24 hours a day, making it difficult for late night shopping.
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Target is famous for partnering with low-end brands, rather than high-profile celebrities.
Target is famous for partnering with low-end brands, rather than high-profile celebrities.
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Walmart has typically been the leader in designer collaborations over Target.
Walmart has typically been the leader in designer collaborations over Target.
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Target has a reputation for having significantly lower employee wages than Walmart.
Target has a reputation for having significantly lower employee wages than Walmart.
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In 2016, a price comparison in Richmond, Virginia showed that grocery prices were cheaper at Target than at Walmart.
In 2016, a price comparison in Richmond, Virginia showed that grocery prices were cheaper at Target than at Walmart.
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Study Notes
Retail Experience Comparison: Target vs. Walmart
- Target provides a high-end retail experience, resembling a designer store with amenities.
- Walmart is perceived as a practical, utilitarian store, not an experience-focused location.
Convenience
- Target has a limited presence, with 1,900 stores across the US, and a unit rate of 36 per state.
- Walmart operates 4,717 stores, 24/7.
Product Quality
- Target offers affordable, high-quality designer clothing and self-care products.
- Target has collaborated with celebrities.
- Walmart's product quality is considered a disadvantage compared to Target's, especially in designer collaborations.
- Walmart is striving to improve product quality.
Employee Treatment
- Both stores face employee treatment challenges.
- Target raised its minimum wage to $11 per hour in 2017, aiming for $15-$24 by 2020.
- Walmart's employee treatment is criticized for low wages - frequently reported at $7.25 per hour.
- Walmart announced a $11 per hour wage increase in 2018, but some argue it wasn't implemented.
- Walmart faced criticism and lost a rating from the Human Rights Campaign due to concerns about transgender worker policies.
Grocery Prices
- A 2016 Business Insider study in Richmond, Virginia, compared grocery prices.
- Target's grocery bill was $110.25 for 31 products.
- Walmart's grocery bill was $95.98 for the same 31 products, demonstrating lower prices.
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Description
Explore the differences between Target and Walmart in terms of retail experience, convenience, product quality, and employee treatment. This quiz covers how each store approaches the market and their impact on customers and employees alike.
