Research Methods: Sampling Techniques

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12 Questions

What is the primary goal of selecting a sample in research?

To ensure the sample is representative of the group as a whole

What is the main characteristic of purposive sampling?

Units are selected because they have specific characteristics

What type of research is purposive sampling commonly used in?

Qualitative research and mixed methods research

What is the primary advantage of using purposive sampling?

It allows for the selection of information-rich cases

What is the main limitation of using purposive sampling?

It is at high risk for research biases

What is the primary reason for restricting the respondents to a subset of senior high school students in the study?

To reduce the amount of data that will be gathered

What is the name of the research method that will be used in this study?

Semi-structured interview

What is the purpose of using semi-structured interviews in this study?

To fulfill the goal of knowing the effect of impulsive buying

What is the characteristic of semi-structured interviews?

They have prearranged questions that can be changed

What is the advantage of using semi-structured interviews?

They provide flexibility and adaptability

What is the difference between semi-structured and unstructured interviews?

Semi-structured interviews have prearranged questions, while unstructured interviews do not

What is the purpose of an interview guide in semi-structured interviews?

To keep the interview focused on the desired line of action

Learn about the importance of sampling techniques in research, including purposive sampling, and how to select a representative sample for valid conclusions. Understand the differences between various sampling methods and their applications.

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