Research Methods: Sampling Strategies
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Questions and Answers

When did researchers begin to use statistical sampling techniques in surveys?

  • 1920s and 1930s (correct)
  • During World War II
  • 19th century
  • 1970s
  • What type of orientation did professional researchers embrace in the 1930s?

  • Positivist (correct)
  • Qualitative
  • Quantitative
  • Social reformist
  • During which time period did survey research dramatically expand in the United States?

  • 1920s and 1930s
  • During World War II (correct)
  • 1970s
  • 1990s
  • Approximately how many full-time professional survey researchers are there in the United States?

    <p>10,000</p> Signup and view all the answers

    What is the approach of survey research?

    <p>Deductive</p> Signup and view all the answers

    What is the first step in the process of survey research?

    <p>Conceptualize variable</p> Signup and view all the answers

    What is the purpose of rewriting survey questions?

    <p>For clarity and completeness</p> Signup and view all the answers

    What is the principle of good question writing that avoids unclear language?

    <p>Avoid slang, jargon, and abbreviations</p> Signup and view all the answers

    What is the primary consideration when determining the sample size for a representative sample?

    <p>The size of the population</p> Signup and view all the answers

    Which of the following sampling techniques is commonly used when the goal is to create a representative sample?

    <p>Probability sampling</p> Signup and view all the answers

    What is the main advantage of using statistical equations to determine the sample size?

    <p>It allows for a more precise calculation of the sample size</p> Signup and view all the answers

    What is the primary purpose of using non-representative sampling techniques?

    <p>To study a specific subgroup of the population</p> Signup and view all the answers

    What is the main difference between snowball sampling and respondent-driven sampling?

    <p>The method of participant recruitment</p> Signup and view all the answers

    Which of the following is a characteristic of adaptive sampling?

    <p>It is a flexible and iterative approach to sampling</p> Signup and view all the answers

    What is the primary advantage of using purposive or judgmental sampling?

    <p>It allows the researcher to select participants based on their expertise or knowledge</p> Signup and view all the answers

    What is the main consideration when selecting a sampling strategy?

    <p>The specific purpose of the study</p> Signup and view all the answers

    What is the primary goal of performing field research?

    <p>To gather data through various methods such as jotted notes and machine-recorded data</p> Signup and view all the answers

    What is the purpose of a field research interview?

    <p>To mutually share experiences and retain respondents' jokes and narrative stories</p> Signup and view all the answers

    What is a characteristic of field research interviews?

    <p>They occur in a series or over time</p> Signup and view all the answers

    What is the purpose of establishing intimacy in field research interviews?

    <p>To proceed with caution when probing inner feelings</p> Signup and view all the answers

    What is a type of field note?

    <p>All of the above</p> Signup and view all the answers

    Why is it important to let members know a short period ahead of time when exiting the field site?

    <p>To signal the break in the field research</p> Signup and view all the answers

    What is a marker in a field research interview?

    <p>A passing reference to an important event or feeling state</p> Signup and view all the answers

    What is the purpose of watching and listening in field research?

    <p>To gather data through various methods</p> Signup and view all the answers

    What is the primary goal of the first step in performing field research?

    <p>To prepare to enter the field</p> Signup and view all the answers

    What is the purpose of the 'Access Ladder' in field research?

    <p>To deal with gatekeepers and gain access to the field site</p> Signup and view all the answers

    What is the main objective of the 'Apply Strategies' step in field research?

    <p>To negotiate and normalize research</p> Signup and view all the answers

    What is meant by 'Assume the Attitude of Strangeness' in field research?

    <p>To approach the field site with a neutral perspective</p> Signup and view all the answers

    What is the purpose of 'Focusing' in field research?

    <p>To narrow down the research scope</p> Signup and view all the answers

    What is the primary goal of the 'Maintain Relations in the Field' step in field research?

    <p>To build and maintain relationships with the research subjects</p> Signup and view all the answers

    What is the purpose of 'Performing Small Favors' in field research?

    <p>To maintain relationships in the field</p> Signup and view all the answers

    What is the consequence of not 'Adjusting and Adapting' in field research?

    <p>Failure to maintain relationships in the field</p> Signup and view all the answers

    What is the primary goal of conceptualization in qualitative research?

    <p>To refine concepts grounded in data</p> Signup and view all the answers

    In which phase of the research process does 'casing' typically occur?

    <p>At the beginning or end of the research process</p> Signup and view all the answers

    What is the primary purpose of coding qualitative data?

    <p>To sort raw data into conceptual categories</p> Signup and view all the answers

    What are the three types of qualitative data coding?

    <p>Open, axial, and selective</p> Signup and view all the answers

    What is the objective of analytic strategies for qualitative data?

    <p>To explain the strategies used to analyze qualitative data</p> Signup and view all the answers

    What is the purpose of creating a case in qualitative research?

    <p>To bring data and theory together</p> Signup and view all the answers

    What is the primary focus of qualitative data analysis?

    <p>Organizing data into categories based on themes or concepts</p> Signup and view all the answers

    What is the role of conceptualization in qualitative research?

    <p>To refine concepts grounded in data</p> Signup and view all the answers

    Study Notes

    Strategies for Creating a Representative Sample

    • There are two methods to decide the sample size: making assumptions about the population and using statistical equations, or using a rule of thumb.
    • The smaller the population, the larger the sampling ratio needs to be to yield the same results as the entire population.

    Non-Representative Sampling Techniques

    • Purposive or judgmental sampling is a non-representative sampling technique.
    • Linked-traced sampling includes snowball sampling, respondent-driven sampling, and adaptive sampling.
    • Other non-representative sampling techniques include deviant case sampling, sequential sampling, and theoretical sampling.

    Importance of Sampling Strategy

    • A sampling strategy should match a study's specific purpose.
    • Probability sampling is preferred for a representative sample.

    History of Survey Research

    • The modern survey has its roots in ancient forms of the census.
    • Surveys for social research started in the 19th century with social reform movements in the US and Great Britain.
    • In the 1920s and 1930s, researchers began to use statistical sampling techniques.
    • Survey research dramatically expanded during World War II, especially in the US.
    • Since the 1970s, private industry, non-profit organizations, governments, and many academic fields have expanded the use of quantitative research.

    The Logic of Survey Research

    • Survey research proceeds deductively, conceptualizing variables and then operationalizing them as survey questions.
    • The steps in the process of survey research include conceptualizing variables, operationalizing variables, rewriting survey questions, sequencing questions, considering data organization, and training interviewers if needed.

    Construction of the Questionnaire

    • Principles of good question writing include avoiding slang, jargon, and abbreviations, avoiding ambiguity, and choosing a field site and gaining access.

    Field Research

    • Steps in performing field research include preparing to enter the field, choosing a field site and gaining access, applying strategies, maintaining relations in the field, gathering and recording data, and exiting the field.
    • Field research involves mutual sharing of experiences, and the interviewer should ask questions, listen, express interest, and record what was said.

    The Field Research Interview

    • The field interview involves asking questions, listening, expressing interest, and recording what was said.
    • Field interviews occur in a series or over time, and involve the mutual sharing of experiences.
    • Avoid probing inner feelings until intimacy is established, and proceed with caution even then.

    Coding and Concept Formation

    • Conceptualization in qualitative research involves forming new concepts or refining concepts that are grounded in data.
    • A common approach to data analysis is to organize data into categories based on themes, concepts, or similar features.
    • Coding qualitative data involves sorting raw data into conceptual categories and creating themes or concepts.

    Analytic Strategies for Qualitative Data

    • Analytic strategies for qualitative data include open coding, axial coding, and selective coding.
    • These strategies are used to analyze and organize qualitative data.

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    Description

    This quiz covers strategies for creating a representative sample, including deciding on sample size and using statistical equations or rules of thumb.

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