Research Methods MBA Chapter 1 Quiz

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What are the characteristics of research according to the text?

The purpose is stated clearly, data are collected and interpreted systematically, based on logical relationships, involves explaining the method used, arguing the meaningfulness of results, and addressing limitations.

What is research NOT according to the text?

Just collecting facts or information with no clear purpose, reassembling facts without interpretation, irrelevant to everyday life, a term for gaining recognition.

How should research be conducted according to the text?

Systematically, with a clear purpose, based on logical relationships, and with an explanation of the methods used.

What are the common purposes of research as mentioned in the text?

Describing, explaining, understanding, criticizing, and analyzing.

Explain the importance of keeping a reflective diary in the research process.

To track progress, reflect on decisions made, learn from experiences, and improve future research activities.

How should researchers address limitations in their research according to the text?

By explaining the limitations associated with the results obtained.

What does method refer to in research?

Method refers to a technique or procedure used to obtain and analyse data.

What does methodology refer to in research?

Methodology refers to the theory of how research should be undertaken.

What does methodological rigour refer to?

Methodological Rigour refers to the strength and quality of the research method used.

What is business and management research focused on?

Business and management research is focused on finding out things about business and management.

Why is it important for research to engage with both theory and practice in business and management?

Managers are unlikely to allow research access unless they can see the utility for their organizations or themselves.

What is the significance of having a clear purpose in research?

Having a clear purpose in research is essential to know what 'things' you want to find out, such as answers to questions.

Why is it important to use existing theory when clarifying your research topic?

To inform your research question, aim, objectives, and develop clear definitions of concepts.

What is the significance of ensuring symmetry of potential outcomes in your research topic?

Results will be valuable regardless of the findings.

Why is capability an important characteristic of a good research topic?

To ensure that you are capable of undertaking the research.

Why should topics that require extensive travel or expensive equipment be avoided?

Because they may not be feasible to complete.

What is the significance of ensuring access to necessary data for your research topic?

To be reasonably certain of collecting the required data.

Why is it common for people to face difficulties with data access in their research?

Many start with ideas where access to data will prove difficult.

Test your knowledge on the introduction to the research process in business and management. Learn about the nature of research, features of business research, and the importance of keeping a reflective diary. This quiz is based on the teachings of Dr. Haidy Ashour, Lecturer of Marketing at Cairo University.

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