Research Methods in Marketing

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What is the primary focus of causal research?

To find cause and effect between one or more variables affecting the market conditions.

What is the main difference between an experiment and an observational study?

In an experiment, variables are manipulated, while in an observational study, variables are observed without manipulation.

What is the primary purpose of a questionnaire?

To gather information on a particular topic through written questions.

What is the role of the interviewer in an interview?

To ask questions to gather information. Signup and view all the answers

What is the most widely used sense in observation research?

Sight. Signup and view all the answers

What is the primary focus of historical design research?

To answer questions about the past. Signup and view all the answers

What is the primary purpose of research design in marketing?

To collect needed information and serve as a springboard for careful analysis and interpretation of marketing data Signup and view all the answers

What type of research is employed when data has been assigned numerical value?

Quantitative research Signup and view all the answers

In what type of research is precise measurement not required?

Qualitative research Signup and view all the answers

What type of research is used to analyze and evaluate the reasons for the occurrence of an event?

Exploratory research Signup and view all the answers

What is the main objective of descriptive research?

To describe issues related to future demands of a particular product Signup and view all the answers

What is the primary difference between quantitative and qualitative research?

Quantitative research involves precise measurement, while qualitative research does not Signup and view all the answers

What is the primary purpose of Concept Testing in the product development process?

To measure consumer enthusiasm by asking potential consumers to react to a picture, statement or oral description of a product. Signup and view all the answers

What type of projections are used to estimate sales potential, sales growth, and rate of repurchase in Business Analysis?

Demand Projections Signup and view all the answers

What is the primary focus of Product Development in the product development process?

Converting ideas into tangible form Signup and view all the answers

What aspect of Product Development involves selecting a market segment for the product?

Product positioning Signup and view all the answers

What is the primary purpose of Test Marketing in the product development process?

Selling a fully developed product in a selected city and observing its actual performance under the chosen marketing plan Signup and view all the answers

What aspect of Business Analysis involves reviewing the market share of a company and its competitors?

Competition Signup and view all the answers

Research Methods in Marketing

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