Research Methods in Market Research

______ - is a powerful statistical technique that helps market researchers uncover meaningful relationships between variables. 2nd slide: Explanatory Research - is a research method that explores why something occurs when limited information is available. It goes a step further to understand the reasons behind relationships.

Correlational Research - is a powerful statistical technique that helps market researchers uncover meaningful relationships between variables. 2nd slide: Explanatory Research - is a research method that explores why something occurs when limited information is available. It goes a step further to understand the reasons behind relationships.

Correlational Research - is a powerful statistical technique that helps market researchers uncover meaningful relationships between variables. 2nd slide: ______ - is a research method that explores why something occurs when limited information is available. It goes a step further to understand the reasons behind relationships.