Research Methods in Market Research

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______ - is a powerful statistical technique that helps market researchers uncover meaningful relationships between variables. 2nd slide: Explanatory Research - is a research method that explores why something occurs when limited information is available. It goes a step further to understand the reasons behind relationships.

Correlational Research

Correlational Research - is a powerful statistical technique that helps market researchers uncover meaningful relationships between variables. 2nd slide: Explanatory Research - is a research method that explores why something occurs when limited information is available. It goes a step further to understand the reasons behind relationships.

Correlational Research - is a powerful statistical technique that helps market researchers uncover meaningful relationships between variables. 2nd slide: ______ - is a research method that explores why something occurs when limited information is available. It goes a step further to understand the reasons behind relationships.

Explanatory Research

Learn about different research methods used in market research, such as correlational research and explanatory research, and how they help uncover meaningful relationships between variables and explore reasons behind relationships when limited information is available.

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