13 Questions
What is the difference between descriptive and analytical surveys?
Descriptive surveys aim to describe or document current conditions or attitudes, while analytical surveys aim to describe and explain why situations exist by examining two or more variables to test a research hypothesis or question.
What is the aim of descriptive surveys?
Descriptive surveys attempt to describe or document current conditions or attitudes, explaining what exists at the moment.
What is the purpose of survey research?
The purpose of survey research is to gather information and data from a population or sample to understand opinions, behaviors, or characteristics.
What is the main focus of descriptive surveys?
Summarizing and portraying the characteristics of a population or phenomenon.
What are the advantages of survey research?
They can be used to investigate problems in realistic settings, and large amounts of data can be collected with relative ease from a variety of people.
What is a potential disadvantage of survey research?
Causal relationship between dependent and independent variables cannot be established.
What is a basic rule of questionnaire design?
Understand the goals of the project and only include relevant questions.
What are the specifics of questionnaire design dependent on?
The choice of data collection technique.
What is a key consideration for personal interview question design?
Being careful with personal and sensitive questions.
What type of questions allow for a variety of responses?
Open-ended questions.
What are the five major types of surveys mentioned?
Mail, telephone, personal interview, group administration, and the internet.
What can bias survey results if not carefully managed?
Inappropriate wording and placement of questions within a questionnaire.
What is a potential problem in some survey research?
Respondents unwilling to participate.
Test your understanding of the concepts covered in Weeks 8 & 9 of the Research Methods course, including research development, scientific method, literature review, variables, hypothesis, qualitative and quantitative research, and sampling population.
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