Podcast
Questions and Answers
What are two consumption situation characteristics that affect the degree of reference group influence, as mentioned in the text?
What are two consumption situation characteristics that affect the degree of reference group influence, as mentioned in the text?
- Visibility of consumption and product quality (correct)
- Involvement level and time of purchase
- Brand popularity and market competition
- Necessity/nonnecessity and overall cost
What factor affects the strength of reference group influence when purchasing a product that is considered less of a necessity?
What factor affects the strength of reference group influence when purchasing a product that is considered less of a necessity?
- Individual's income level
- Peer group's approval rate
- Market trends for similar products
- Level of confidence in the purchase situation (correct)
Which factor influences an individual's conformity to a group's norms concerning a specific activity?
Which factor influences an individual's conformity to a group's norms concerning a specific activity?
- Product branding
- Individual's knowledge level
- Social media presence
- Commitment to the group (correct)
What is the main guiding principle for effective social media marketing according to the text?
What is the main guiding principle for effective social media marketing according to the text?
In the context of reference group influence, which form occurs when an individual uses the behaviors and opinions of reference group members as potentially useful bits of information?
In the context of reference group influence, which form occurs when an individual uses the behaviors and opinions of reference group members as potentially useful bits of information?
What characterizes normative influence in the consumption process as described in the text?
What characterizes normative influence in the consumption process as described in the text?
In consumer behavior, what is a reference group?
In consumer behavior, what is a reference group?
What characterizes primary groups in consumer behavior?
What characterizes primary groups in consumer behavior?
Which type of reference group influences consumer behavior through a desirability to belong?
Which type of reference group influences consumer behavior through a desirability to belong?
How does a dissociative reference group impact consumer behavior?
How does a dissociative reference group impact consumer behavior?
