Reclaim Your Creative Confidence
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Questions and Answers

What problem did the low-cost incubator project team realize they needed to address?

They realized they needed a way to keep babies warm in areas far from hospitals, not just a cheaper incubator.

What insight led to the design of the Embrace Infant Warmer?

The insight was that babies needed a way to stay warm far from hospitals and not just cheaper incubators.

How much less does the Embrace Infant Warmer cost compared to a traditional incubator?

The Embrace Infant Warmer costs 99% less than a traditional incubator.

What was the initial setting for Kothari and Gupta's project?

<p>They started their project in a Palo Alto café, surrounded by potential users.</p> Signup and view all the answers

What were Kothari and Gupta's backgrounds before they took the Launchpad course?

<p>They were described as technically brilliant, deeply analytical, and shy 'geeks'.</p> Signup and view all the answers

What was the initial reaction to Kothari and Gupta's app?

<p>Initially, people said the app was 'crap'.</p> Signup and view all the answers

How did Kothari gather feedback for the news reader app?

<p>Kothari gathered feedback by asking café patrons to experiment with his prototypes.</p> Signup and view all the answers

Within what time frame was the Pulse News App developed rapidly?

<p>The Pulse News App was developed in a matter of weeks.</p> Signup and view all the answers

What two phrases are recommended as a starting point for feedback, rather than put-downs?

<p>&quot;I like...&quot; and &quot;I wish...&quot;</p> Signup and view all the answers

What is a typical characteristic of the airline industry that creates challenges for innovation?

<p>conservatism</p> Signup and view all the answers

What was the method used to help overcome skepticism at Air New Zealand?

<p>a workshop aimed at generating crazy ideas</p> Signup and view all the answers

What term does Bandura use to describe the process of achieving success through small, sequential steps?

<p>guided mastery</p> Signup and view all the answers

What happens to people who experience success through the process of guided mastery?

<p>They have less anxiety, more success in other parts of their lives, and more resilience in the face of failure.</p> Signup and view all the answers

Name one of the unconventional concepts brainstormed during the Air New Zealand workshop.

<p>harnesses to hold people standing up</p> Signup and view all the answers

What was the creative breakthrough that Air New Zealand developed after their workshop?

<p>the Skycouch</p> Signup and view all the answers

Besides alleviating specific fears, what broader impact does guided mastery have on people's lives according to the text?

<p>It increases their confidence in their ability to attain their goals.</p> Signup and view all the answers

What does the text claim about creativity, implying it's not just about natural gifts or intelligence?

<p>It is something you practice.</p> Signup and view all the answers

What is the primary challenge of beginning creative projects, according to the text?

<p>overcoming inertia</p> Signup and view all the answers

How can one surpass the fear of starting a new project according to the text?

<p>focus on a small piece you can tackle right away</p> Signup and view all the answers

Why does creative thinking require leaving the office?

<p>To gain empathy for customers through direct experiences, and to find insights and breakthrough by dealing with unexpected findings, uncertainty and irrational people.</p> Signup and view all the answers

To what task does the text relate the challenge of starting creative work?

<p>a writer facing the blank page</p> Signup and view all the answers

What does the text suggest is a risk of not actively seeking out new information in the real world?

<p>You risk simply reconfirming ideas you've already had or waiting for others to tell you what to do.</p> Signup and view all the answers

What type of fieldwork do d.school students engage in to promote creative thinking?

<p>Anthropological fieldwork.</p> Signup and view all the answers

What example does the text provide to illustrate the need to step outside of one's comfort zone to find creative problem solutions?

<p>Students in the Extreme Affordability class going out into the world.</p> Signup and view all the answers

What did ConAgra executives do to gain insights into their customers' needs?

<p>They ventured out of their offices into gritty Detroit neighborhoods, where they observed and spoke with residents.</p> Signup and view all the answers

What does the awkward teenager symbolize in relation to creativity?

<p>The awkward teenager symbolizes the opposite of unfettered creative expression, showing a deep concern about how others perceive them.</p> Signup and view all the answers

Why do many adults self-edit, according to the text?

<p>Adults self-edit to avoid the risk of failing in front of others, causing them to stick to safe options.</p> Signup and view all the answers

What is one specific method recommended for capturing ideas instead of letting them "run through your head and down the drain?"

<p>Keep a whiteboard and marker in the shower to record thoughts immediately.</p> Signup and view all the answers

What is the suggested benefit of scheduling "white space" in your calendar?

<p>Scheduling &quot;white space&quot; allows time for thinking, walking, or daydreaming, which can foster creativity.</p> Signup and view all the answers

Instead of shooting for 10 ideas, what is the suggested quantity to aim for when generating ideas?

<p>The text recommends aiming for 100 ideas instead of 10 to foster greater creativity.</p> Signup and view all the answers

What action should an individual take regarding their own judgment when trying to generate ideas?

<p>The text recommends deferring your own judgment when generating ideas to encourage creativity.</p> Signup and view all the answers

Besides deferring your own judgment, what else is recommended to enhance collaborative brainstorming?

<p>The text recommends using new language when giving feedback and encouraging collaborations to do the same to enhance creative thinking.</p> Signup and view all the answers

What advice did the author's father give him when he felt overwhelmed?

<p>&quot;Bird by bird, buddy. Just take it bird by bird.&quot;</p> Signup and view all the answers

What is a 'low-cost' experiment in a business context?

<p>The quickest, cheapest way to make progress toward a larger goal.</p> Signup and view all the answers

What was the problem that John Keefe solved with a very fast prototype?

<p>The problem of bus riders not knowing when the next bus would arrive.</p> Signup and view all the answers

What did John Keefe do to create his bus arrival service in less than 24 hours?

<p>He bought an 800 number, accessed real-time bus data, and linked it to text-to-speech technology.</p> Signup and view all the answers

According to John Keefe, what is the most effective way to practice design thinking?

<p>By showing, not telling.</p> Signup and view all the answers

How did the IDEO team test their ideas for a new car dashboard feature without building a full prototype?

<p>They videotaped an existing car and then used digital effects to layer on proposed features.</p> Signup and view all the answers

What is the main idea behind 'Don't get ready, get started!'?

<p>To take the first step immediately, no matter how tiny, to overcome anxiety and begin a task.</p> Signup and view all the answers

What does confidence mean in the context of creative work, according to the text?

<p>Having the humility to let go of ideas that aren't working and to accept good ideas from other people.</p> Signup and view all the answers

What did Bonny Simi do to gather new insights after the ice storm?

<p>She gathered a team of 120 frontline employees and mapped out their disruption recovery actions and challenges.</p> Signup and view all the answers

What was the primary action that JetBlue took after the ice storm to improve their response to future disruptions?

<p>They brainstormed solutions from the bottom up, rather than top down.</p> Signup and view all the answers

What was the significance of using yellow and pink Post-it notes in JetBlue's brainstorming process?

<p>They were used to differentiate between recovery actions and challenges.</p> Signup and view all the answers

What was one of the initial fears associated with launching the open innovation platform OpenIDEO?

<p>One initial fear was that the public conversation could get out of hand.</p> Signup and view all the answers

What does the OpenIDEO platform demonstrate about the source of ideas?

<p>It demonstrates that there are always more ideas outside an organization than inside it.</p> Signup and view all the answers

What is the main purpose of letting the most junior person set the agenda of a meeting at times?

<p>It is to break the routine of the meeting and leverage different perspectives.</p> Signup and view all the answers

What general concept about leadership does Bonny Simi's actions demonstrate?

<p>It demonstrates the concept of ceding control and leveraging different perspectives.</p> Signup and view all the answers

What is one of the fears that can block the path to innovation?

<p>Fear of judgement, the first step, or letting go.</p> Signup and view all the answers

Study Notes

Reclaim Your Creative Confidence

  • Most people are born creative but often stifle their creative impulses over time due to socialization and formal education.
  • Creativity is essential for success in any field.
  • A recent IBM survey revealed that creativity is the most sought-after trait in global leaders.
  • Creative thinking is behind the rise and success of numerous companies, including startups like Facebook and Google as well as established companies like Procter & Gamble and General Electric.

Creativity

  • Creativity is a skill that businesses can develop.
  • It is a skill that is developed and practiced, not something inherent to certain individuals.
  • Individuals can work on rediscovering and building creative confidence and get over several common fears.

Fears that hold back creativity

  • Fear of the messy unknown
  • Fear of judgment
  • Fear of the first step
  • Fear of losing control

Strategies to overcome fears

  • Guided mastery: Gradually overcoming a fear through increasingly demanding interactions, such as observing snakes and then touching them.
  • Breaking down challenges into smaller steps and then building confidence in each step.
  • Empathizing with customers by entering their world, rather than sitting in your office.
  • Experimentation.
  • Encourage collaborators and yourself to offer and accept creative ideas without excessive judgment.

Creative Confidence in Action

  • Designers encouraged clients to get out of their comfort zones by engaging with customers and clients in their natural environment.
  • Working on creative projects with empathetic individuals who can help identify new ideas and creative solutions.
  • The development of the Skycouch on Air New Zealand flights: overcoming challenges that would seem intractable at first.
  • Developing products directly from customer feedback (through user experimentation).
  • Rapid prototyping to quickly test new ideas, to get feedback, and to refine the new ideas.

Importance of small steps and quick successes

  • Beginning projects with low-cost experiments to quickly start making progress.
  • Following the "bird by bird" approach, incrementally addressing a challenging task to avoid getting overwhelmed.
  • Using deadlines to push oneself to take action.
  • Fostering a culture where people can easily express creative ideas.

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Description

This quiz explores the importance of creativity in both personal and professional success. It addresses common fears that inhibit creative thinking and offers strategies to overcome these barriers. Rediscovering your creative potential can lead to greater innovation and leadership.

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