Podcast
Questions and Answers
What problem did the low-cost incubator project team realize they needed to address?
What problem did the low-cost incubator project team realize they needed to address?
They realized they needed a way to keep babies warm in areas far from hospitals, not just a cheaper incubator.
What insight led to the design of the Embrace Infant Warmer?
What insight led to the design of the Embrace Infant Warmer?
The insight was that babies needed a way to stay warm far from hospitals and not just cheaper incubators.
How much less does the Embrace Infant Warmer cost compared to a traditional incubator?
How much less does the Embrace Infant Warmer cost compared to a traditional incubator?
The Embrace Infant Warmer costs 99% less than a traditional incubator.
What was the initial setting for Kothari and Gupta's project?
What was the initial setting for Kothari and Gupta's project?
What were Kothari and Gupta's backgrounds before they took the Launchpad course?
What were Kothari and Gupta's backgrounds before they took the Launchpad course?
What was the initial reaction to Kothari and Gupta's app?
What was the initial reaction to Kothari and Gupta's app?
How did Kothari gather feedback for the news reader app?
How did Kothari gather feedback for the news reader app?
Within what time frame was the Pulse News App developed rapidly?
Within what time frame was the Pulse News App developed rapidly?
What two phrases are recommended as a starting point for feedback, rather than put-downs?
What two phrases are recommended as a starting point for feedback, rather than put-downs?
What is a typical characteristic of the airline industry that creates challenges for innovation?
What is a typical characteristic of the airline industry that creates challenges for innovation?
What was the method used to help overcome skepticism at Air New Zealand?
What was the method used to help overcome skepticism at Air New Zealand?
What term does Bandura use to describe the process of achieving success through small, sequential steps?
What term does Bandura use to describe the process of achieving success through small, sequential steps?
What happens to people who experience success through the process of guided mastery?
What happens to people who experience success through the process of guided mastery?
Name one of the unconventional concepts brainstormed during the Air New Zealand workshop.
Name one of the unconventional concepts brainstormed during the Air New Zealand workshop.
What was the creative breakthrough that Air New Zealand developed after their workshop?
What was the creative breakthrough that Air New Zealand developed after their workshop?
Besides alleviating specific fears, what broader impact does guided mastery have on people's lives according to the text?
Besides alleviating specific fears, what broader impact does guided mastery have on people's lives according to the text?
What does the text claim about creativity, implying it's not just about natural gifts or intelligence?
What does the text claim about creativity, implying it's not just about natural gifts or intelligence?
What is the primary challenge of beginning creative projects, according to the text?
What is the primary challenge of beginning creative projects, according to the text?
How can one surpass the fear of starting a new project according to the text?
How can one surpass the fear of starting a new project according to the text?
Why does creative thinking require leaving the office?
Why does creative thinking require leaving the office?
To what task does the text relate the challenge of starting creative work?
To what task does the text relate the challenge of starting creative work?
What does the text suggest is a risk of not actively seeking out new information in the real world?
What does the text suggest is a risk of not actively seeking out new information in the real world?
What type of fieldwork do d.school students engage in to promote creative thinking?
What type of fieldwork do d.school students engage in to promote creative thinking?
What example does the text provide to illustrate the need to step outside of one's comfort zone to find creative problem solutions?
What example does the text provide to illustrate the need to step outside of one's comfort zone to find creative problem solutions?
What did ConAgra executives do to gain insights into their customers' needs?
What did ConAgra executives do to gain insights into their customers' needs?
What does the awkward teenager symbolize in relation to creativity?
What does the awkward teenager symbolize in relation to creativity?
Why do many adults self-edit, according to the text?
Why do many adults self-edit, according to the text?
What is one specific method recommended for capturing ideas instead of letting them "run through your head and down the drain?"
What is one specific method recommended for capturing ideas instead of letting them "run through your head and down the drain?"
What is the suggested benefit of scheduling "white space" in your calendar?
What is the suggested benefit of scheduling "white space" in your calendar?
Instead of shooting for 10 ideas, what is the suggested quantity to aim for when generating ideas?
Instead of shooting for 10 ideas, what is the suggested quantity to aim for when generating ideas?
What action should an individual take regarding their own judgment when trying to generate ideas?
What action should an individual take regarding their own judgment when trying to generate ideas?
Besides deferring your own judgment, what else is recommended to enhance collaborative brainstorming?
Besides deferring your own judgment, what else is recommended to enhance collaborative brainstorming?
What advice did the author's father give him when he felt overwhelmed?
What advice did the author's father give him when he felt overwhelmed?
What is a 'low-cost' experiment in a business context?
What is a 'low-cost' experiment in a business context?
What was the problem that John Keefe solved with a very fast prototype?
What was the problem that John Keefe solved with a very fast prototype?
What did John Keefe do to create his bus arrival service in less than 24 hours?
What did John Keefe do to create his bus arrival service in less than 24 hours?
According to John Keefe, what is the most effective way to practice design thinking?
According to John Keefe, what is the most effective way to practice design thinking?
How did the IDEO team test their ideas for a new car dashboard feature without building a full prototype?
How did the IDEO team test their ideas for a new car dashboard feature without building a full prototype?
What is the main idea behind 'Don't get ready, get started!'?
What is the main idea behind 'Don't get ready, get started!'?
What does confidence mean in the context of creative work, according to the text?
What does confidence mean in the context of creative work, according to the text?
What did Bonny Simi do to gather new insights after the ice storm?
What did Bonny Simi do to gather new insights after the ice storm?
What was the primary action that JetBlue took after the ice storm to improve their response to future disruptions?
What was the primary action that JetBlue took after the ice storm to improve their response to future disruptions?
What was the significance of using yellow and pink Post-it notes in JetBlue's brainstorming process?
What was the significance of using yellow and pink Post-it notes in JetBlue's brainstorming process?
What was one of the initial fears associated with launching the open innovation platform OpenIDEO?
What was one of the initial fears associated with launching the open innovation platform OpenIDEO?
What does the OpenIDEO platform demonstrate about the source of ideas?
What does the OpenIDEO platform demonstrate about the source of ideas?
What is the main purpose of letting the most junior person set the agenda of a meeting at times?
What is the main purpose of letting the most junior person set the agenda of a meeting at times?
What general concept about leadership does Bonny Simi's actions demonstrate?
What general concept about leadership does Bonny Simi's actions demonstrate?
What is one of the fears that can block the path to innovation?
What is one of the fears that can block the path to innovation?
Flashcards
Positive Feedback Approach
Positive Feedback Approach
Starting feedback with positive comments before offering suggestions, using "I like..." and "I wish..." instead of criticism, helps make listeners more receptive by emphasizing a helpful intention.
Fear of the First Step
Fear of the First Step
The initial stage of creativity, characterized by hesitation and fear, often due to the daunting nature of the large task ahead.
Tackling Small Pieces
Tackling Small Pieces
To overcome the fear of starting, break down a large task into smaller, manageable pieces. Address one small part at a time to gain momentum and build confidence.
Fear of Judgment
Fear of Judgment
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Deferring Self-Judgment
Deferring Self-Judgment
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Idea Notebook
Idea Notebook
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White Space
White Space
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Quantity over Quality
Quantity over Quality
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Getting on Customers' Home Turf
Getting on Customers' Home Turf
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Positive Feedback
Positive Feedback
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New Language in Feedback
New Language in Feedback
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Guided Mastery
Guided Mastery
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Venturing Forth
Venturing Forth
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Empathy for Customers
Empathy for Customers
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Anthropological Fieldwork
Anthropological Fieldwork
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Breaking Down Challenges
Breaking Down Challenges
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Resilience
Resilience
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Discovering Non-Obvious Needs
Discovering Non-Obvious Needs
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Get Out of Your Comfort Zone
Get Out of Your Comfort Zone
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User Feedback & Iteration
User Feedback & Iteration
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Immersion in the Problem Context
Immersion in the Problem Context
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Rapid Prototyping & Testing
Rapid Prototyping & Testing
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Understanding User Needs
Understanding User Needs
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Simplicity & User Friendliness
Simplicity & User Friendliness
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Adaptability & Flexibility
Adaptability & Flexibility
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Seeking Feedback from Diverse Stakeholders
Seeking Feedback from Diverse Stakeholders
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Stepping Outside the Comfort Zone
Stepping Outside the Comfort Zone
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Bird by Bird
Bird by Bird
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Low-Cost Experiment
Low-Cost Experiment
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Rapid Prototyping
Rapid Prototyping
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Don't Get Ready, Get Started!
Don't Get Ready, Get Started!
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Humility in Letting Go
Humility in Letting Go
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Abandoning the Status Quo
Abandoning the Status Quo
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Sacrifice Control
Sacrifice Control
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Start Small
Start Small
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Fresh Perspective Strategy
Fresh Perspective Strategy
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Bottom-up Brainstorming
Bottom-up Brainstorming
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Fear of the Unknown
Fear of the Unknown
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Diverse Team
Diverse Team
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Open Innovation Platform
Open Innovation Platform
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Ideas Outside the Box
Ideas Outside the Box
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Disruption Recovery
Disruption Recovery
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Ceding Control
Ceding Control
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Study Notes
Reclaim Your Creative Confidence
- Most people are born creative but often stifle their creative impulses over time due to socialization and formal education.
- Creativity is essential for success in any field.
- A recent IBM survey revealed that creativity is the most sought-after trait in global leaders.
- Creative thinking is behind the rise and success of numerous companies, including startups like Facebook and Google as well as established companies like Procter & Gamble and General Electric.
Creativity
- Creativity is a skill that businesses can develop.
- It is a skill that is developed and practiced, not something inherent to certain individuals.
- Individuals can work on rediscovering and building creative confidence and get over several common fears.
Fears that hold back creativity
- Fear of the messy unknown
- Fear of judgment
- Fear of the first step
- Fear of losing control
Strategies to overcome fears
- Guided mastery: Gradually overcoming a fear through increasingly demanding interactions, such as observing snakes and then touching them.
- Breaking down challenges into smaller steps and then building confidence in each step.
- Empathizing with customers by entering their world, rather than sitting in your office.
- Experimentation.
- Encourage collaborators and yourself to offer and accept creative ideas without excessive judgment.
Creative Confidence in Action
- Designers encouraged clients to get out of their comfort zones by engaging with customers and clients in their natural environment.
- Working on creative projects with empathetic individuals who can help identify new ideas and creative solutions.
- The development of the Skycouch on Air New Zealand flights: overcoming challenges that would seem intractable at first.
- Developing products directly from customer feedback (through user experimentation).
- Rapid prototyping to quickly test new ideas, to get feedback, and to refine the new ideas.
Importance of small steps and quick successes
- Beginning projects with low-cost experiments to quickly start making progress.
- Following the "bird by bird" approach, incrementally addressing a challenging task to avoid getting overwhelmed.
- Using deadlines to push oneself to take action.
- Fostering a culture where people can easily express creative ideas.
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