24 Questions
What forms of media can be used for advertisements about the subdivision or condominium?
Newspaper, radio, television, leaflets, circular
What is the objective of the 2014 Guidelines on Advertisement (HLURB MC-01 s2015)?
To ensure that the public and prospective buyers are fairly and truthfully informed
Who is liable for the facilities, improvements, and other forms of development represented in advertisements?
The owner or developer
What must advertisements reflect and how should they be presented?
The real facts and in a manner that will not mislead or deceive the public
What mandatory information must be included in all print advertising for a project?
The name of the developer and the exact location of the project
What is prohibited in any advertisement according to the text?
Exaggerations or misleading information
What information is mandatory in all broadcast advertising for a project?
The License to Sell Number and date of issue
What must be indicated in the advertisement for a cluster development project?
The other projects, developments, and infrastructures included in the project's master plan
What should be included in a printed advertisement if it includes the names or offices of the dealer or any authorized broker/s?
Their corresponding HLURB registration numbers
What is not allowed to be included in any advertisement according to the text?
Any other or future project not covered by the license to sell
What is required to be included in all print advertising for out-of-home advertisements?
The exact location of the project and the License to Sell Number
What must be indicated in the advertisement for a cluster development project regarding other projects included in the master plan?
Which of those projects are already covered by licenses to sell
What is considered as an advertisement?
Any form of information related to a project disseminated for marketing or selling purposes through various media
Who is responsible for advertisement approval and dissemination?
Owner/developer, dealer, or authorized broker and salesperson
What does an announcement primarily serve as?
Information disseminated solely for initially informing or notifying the public about a project
What does Broadcast Advertising encompass?
Advertisements disseminated through radios, televisions, cinemas, live streaming, and similar methods
What does Dissemination refer to?
The various methods through which an advertisement is communicated or made known to the public
What is required by Truth in Advertising?
All project-related announcements or advertisements reflect real facts and avoid misleading or deceiving the public
What must strictly conform to approved plans and work programs in advertisements?
Design and Standards, Amenities, and Period of Completion
What must be labeled accurately in advertisements?
Pictures and Illustrations, distinguishing between actual photographs, architectural perspectives, or artist's illustrations
What should be fully disclosed in advertisements, aligning with terms and conditions stipulated in related sale documents?
Payment and Financing Schemes
What must not mislead the public regarding a project's proximity, accessibility, and value in advertisements?
Location and Distance information
What details are prohibited in an Announcement?
Details related to the owner, developer, dealer, or salespersons, and any information suggesting the sale or marketing of the project
What cannot be included in an announcement material through any method?
Any prohibited information or statement related to the project
Study Notes
Regulations on Real Estate Advertisement
- Advertisement, as defined, includes any form of information related to a project disseminated for marketing or selling purposes through various media.
- Advertiser refers to the owner/developer, dealer, or authorized broker and salesperson responsible for advertisement approval and dissemination.
- Announcement is information disseminated solely for initially informing or notifying the public about a project, not for marketing or selling.
- Broadcast Advertising encompasses advertisements disseminated through radios, televisions, cinemas, live streaming, and similar methods.
- Dissemination refers to the various methods through which an advertisement is communicated or made known to the public.
- Truth in Advertising requires that all project-related announcements or advertisements reflect real facts and avoid misleading or deceiving the public.
- Design and Standards, Amenities, and Period of Completion in advertisements must strictly conform to approved plans and work programs.
- Pictures and Illustrations in advertisements must be labeled accurately, distinguishing between actual photographs, architectural perspectives, or artist's illustrations.
- Payment and Financing Schemes should be fully disclosed in advertisements, aligning with terms and conditions stipulated in related sale documents.
- Location and Distance information in advertisements must not mislead the public regarding a project's proximity, accessibility, and value.
- Prohibited Statements and Information in an Announcement include details related to the owner, developer, dealer, or salespersons, and any information suggesting the sale or marketing of the project.
- Any prohibited information or statement cannot be included in an announcement material through any method.
Test your knowledge of real estate advertisement regulations with this quiz. Understand the guidelines for disseminating project information, truth in advertising, design standards, payment disclosure, and prohibited statements.
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