Rayna - Retailing Pioneer Quiz

11 Questions

Intensifying screens ______ the energy in the X-ray beam

absorb

X-ray films make a permanent record of the image caused by exposure to ______

photons

Film sizes are commonly measured in ______

inches

Cassettes serve 3 important functions: Protect film from exposure to ______

light

Film storage requires a clean and dry location, ______ tight location

light

The cassette is used to hold the film during examinations and consist of front and back ______ screens

intensifying

Intensifying screen is mounted to inside of front.Cassette Features Back made of metal or plastic inside back is a layer of ______ foil prevents backscatter that could fog the film

lead

Inside foil layer is a layer of padding maintains good film/screen contact. Back intensifying screen mounted on ______

padding

It is generally recommended that a grid should be used for radiography of any body part that is thicker than ______ cm

Depending on the examination, the grid may be portable or may be built into the x-ray equipment. It is positioned between the patient and the IR and absorbs much of the scatter radiation before it hits the ______

Grid A focused grid placed between patient and film with its strips focused towards the x-ray ______ focus

tube

Study Notes

Experience in Rayna - Retailing Pioneer of the 21st Century

Rayna is an incredible brand synonymous with quality clothing, shrewd business strategies, and innovation across several sectors. Its presence has been felt and appreciated in various countries around the world since its inception in 1986. This section will outline some key experiences, achievements, and challenges that have shaped Rayna's growth into a well-loved brand.

Early Beginnings

In 1999, Raya Sarkar founded Rayna, which initially operated from her house in Kolkata. She imported fabrics from China and handpicked local artisans to create beautiful dresses. Raya's marketing skills and innovative designs quickly made Rayna popular in India and abroad, leading to expansion beyond Kolkata.

Expansion and Diversification

To cater to the growing demand, Rayna expanded its operations by setting up retail outlets across India. It also diversified its product range into other categories such as lingerie, garments for men, boys, girls, children, and home textiles under different brands like 'Genesis', 'Laneige', and 'Purely'. These strategic moves helped Rayna capture a significant market share in the country.

International Presence

With deep roots in India, Rayna ventured overseas and established itself globally. Today, it exports exquisite creations to numerous countries including Japan, Hong Kong, Singapore, Kuwait, Saudi Arabia, Oman, Bahrain, Qatar, UAE, Jordan, Egypt, United Kingdom, Spain, France, Germany, Switzerland, Italy, Sweden, Norway, Denmark, Russia, Ukraine, Poland, Romania, Hungary, Greece, Turkey, Israel, Cyprus, South Africa, New Zealand, Australia, Canada, and Mexico.

Business Challenges

Despite its success, Rayna faced several challenges over the years. One of these was the global economic downturn in 2008, which affected consumer spending on non-essential items. Additionally, counterfeit products were sold under their brand name by unscrupulous vendors. However, Raya's vision, resilience, and commitment kept the brand going through tough times.

Beyond fashion, Rayna has always believed in giving back to society. In collaboration with NGO SKS Sangham, Raya started an initiative called 'Raya Project' aimed at empowering women economically and socially through tailoring courses and vocational training.

Future Plans

Looking ahead, Rayna plans to open more retail stores both domestically and internationally. Their focus remains on offering high-quality apparel that caters to diverse tastes while ensuring sustainability.

Throughout its existence, Rayna has demonstrated adaptability and ingenuity. From humble beginnings to becoming a recognized entity worldwide, the brand continues to inspire others with its unique blend of creativity and entrepreneurial spirit.