Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
What was the slogan of the controversial Coca-Cola advertisements in Hungary?
What was the slogan of the controversial Coca-Cola advertisements in Hungary?
- Taste the Feeling
- Share a Coke
- Zero Sugar Zero Prejudice (correct)
- Open Happiness
What was the primary criticism of Victoria's Secret's marketing strategy?
What was the primary criticism of Victoria's Secret's marketing strategy?
- Their fashion shows were not entertaining
- They were not using social media effectively
- Their prices were too high
- Lack of diversity in their models (correct)
What is the main role of aesthetics in cross-cultural marketing?
What is the main role of aesthetics in cross-cultural marketing?
- To create a sense of nostalgia in customers
- To evaluate the beauty and good taste of a product (correct)
- To create a uniform brand image worldwide
- To target a specific age demographic
What was the outcome of the Chinese man's lawsuit against his wife?
What was the outcome of the Chinese man's lawsuit against his wife?
Signup and view all the answers
Why is representation important in cross-cultural marketing?
Why is representation important in cross-cultural marketing?
Signup and view all the answers
What was the main issue with Victoria's Secret's models?
What was the main issue with Victoria's Secret's models?
Signup and view all the answers
What is the primary goal of evaluating aesthetic factors in product design?
What is the primary goal of evaluating aesthetic factors in product design?
Signup and view all the answers
Why were Victoria's Secret's fashion shows ultimately cancelled?
Why were Victoria's Secret's fashion shows ultimately cancelled?
Signup and view all the answers
What is the significance of evaluating aesthetic factors in cross-cultural marketing?
What is the significance of evaluating aesthetic factors in cross-cultural marketing?
Signup and view all the answers
What was the main criticism of Coca-Cola's advertisement in Hungary?
What was the main criticism of Coca-Cola's advertisement in Hungary?
Signup and view all the answers
