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Racial Encounter: A Case Study

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Questions and Answers

What was the slogan of the controversial Coca-Cola advertisements in Hungary?

Taste the Feeling

Share a Coke

Zero Sugar Zero Prejudice (correct)

Open Happiness

What was the primary criticism of Victoria's Secret's marketing strategy?

Their fashion shows were not entertaining

They were not using social media effectively

Their prices were too high

Lack of diversity in their models (correct)

What is the main role of aesthetics in cross-cultural marketing?

To create a sense of nostalgia in customers

To evaluate the beauty and good taste of a product (correct)

To create a uniform brand image worldwide

To target a specific age demographic

What was the outcome of the Chinese man's lawsuit against his wife?

The court ruled in favor of the husband Signup and view all the answers

Why is representation important in cross-cultural marketing?

To reflect the diversity of the target audience Signup and view all the answers

What was the main issue with Victoria's Secret's models?

They were not diverse enough Signup and view all the answers

What is the primary goal of evaluating aesthetic factors in product design?

To determine what is acceptable and what is not Signup and view all the answers

Why were Victoria's Secret's fashion shows ultimately cancelled?

Due to criticism of their marketing strategy Signup and view all the answers

What is the significance of evaluating aesthetic factors in cross-cultural marketing?

It is a requirement for successful marketing Signup and view all the answers

What was the main criticism of Coca-Cola's advertisement in Hungary?

It was promoting prejudice and discrimination Signup and view all the answers