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Questions and Answers
What is clickstream analytics?
What is clickstream analytics?
- An analysis of website traffic and performance (correct)
- A method of measuring the effectiveness of marketing campaigns
- A way to determine how users are interacting with the site
- A way to track user activity across multiple properties
What are the base metrics for clickstream analytics?
What are the base metrics for clickstream analytics?
- Engaged sessions, users, and pages viewed
- Sessions, users, and pages viewed (correct)
- User ID, sessions, and pages viewed
- Machine-learning capabilities, user ID, and pages viewed
How is GA4 better than other user-counting methods?
How is GA4 better than other user-counting methods?
- It can track user activity more accurately
- It has a range of user-counting methods available
- It can fill in data gaps for users
- It has machine-learning capabilities (correct)
What is the most accurate user-counting method in GA4?
What is the most accurate user-counting method in GA4?
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What is one benefit of using GA4?
What is one benefit of using GA4?
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Study Notes
- Clickstream analytics is a method of analyzing website traffic and performance.
- Base metrics analysis includes things like sessions, users, and pages viewed.
- Engaged sessions, users, and pages viewed are all important metrics to track.
- Clickstream analytics can be used to measure the effectiveness of marketing campaigns.
- Clickstream analytics can also be used to determine how users are interacting with the site.
- GA4 has a range of user-counting methods available to it, with User ID being the most accurate but less prone to failure than the other methods.
- GA4 is better at tracking user activity across multiple properties than other user-counting methods, thanks to its machine-learning capabilities.
- GA4 is a valuable tool for filling in data gaps for users, as it can track user activity more accurately than other methods.
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