5 Questions
What is clickstream analytics?
An analysis of website traffic and performance
What are the base metrics for clickstream analytics?
Sessions, users, and pages viewed
How is GA4 better than other user-counting methods?
It has machine-learning capabilities
What is the most accurate user-counting method in GA4?
User ID
What is one benefit of using GA4?
It is better at tracking user activity across multiple properties
Study Notes
- Clickstream analytics is a method of analyzing website traffic and performance.
- Base metrics analysis includes things like sessions, users, and pages viewed.
- Engaged sessions, users, and pages viewed are all important metrics to track.
- Clickstream analytics can be used to measure the effectiveness of marketing campaigns.
- Clickstream analytics can also be used to determine how users are interacting with the site.
- GA4 has a range of user-counting methods available to it, with User ID being the most accurate but less prone to failure than the other methods.
- GA4 is better at tracking user activity across multiple properties than other user-counting methods, thanks to its machine-learning capabilities.
- GA4 is a valuable tool for filling in data gaps for users, as it can track user activity more accurately than other methods.
Test your knowledge on clickstream analytics, base metrics analysis, engaged sessions, user tracking methods, and the capabilities of GA4 in tracking user activity.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
