Teoría de la utilidad

Explains how consumers make decisions about which goods/services to consume, given budget constraints.

The satisfaction or benefit a consumer gets from consuming a good or service.

The total satisfaction a consumer receives from consuming a specific quantity of a good or service.

The change in total utility from consuming one additional unit of a good or service.

As consumption of a good increases, the marginal utility of each additional unit decreases.

The first unit of a good provides a lot of satisfaction, but each additional unit gives less.

First scoop tastes amazing, subsequent scoops bring less joy, eating more can even cause discomfort.