Podcast
Questions and Answers
What is a primary goal of Statistical Process Control?
What is a primary goal of Statistical Process Control?
What is a characteristic of Quality Assurance?
What is a characteristic of Quality Assurance?
Which of the following is NOT a component of the PDCA cycle?
Which of the following is NOT a component of the PDCA cycle?
Which step is the first in the HACCP process?
Which step is the first in the HACCP process?
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What type of danger does HACCP primarily focus on?
What type of danger does HACCP primarily focus on?
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Which of the following best describes the concept of intangibility in service quality?
Which of the following best describes the concept of intangibility in service quality?
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What does the dimension of reliability in service quality emphasize?
What does the dimension of reliability in service quality emphasize?
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Which of the following is NOT one of the HIPI principles in service quality?
Which of the following is NOT one of the HIPI principles in service quality?
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How is the dimension of responsiveness in service quality best defined?
How is the dimension of responsiveness in service quality best defined?
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Which quality dimension focuses on establishing trust and confidence with customers?
Which quality dimension focuses on establishing trust and confidence with customers?
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What was a significant development in quality management during the 1950s?
What was a significant development in quality management during the 1950s?
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Which of the following characterized Taylorism?
Which of the following characterized Taylorism?
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What was a major issue with traditional quality inspection methods?
What was a major issue with traditional quality inspection methods?
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Which of the following best describes the focus of the 1980s in quality management?
Which of the following best describes the focus of the 1980s in quality management?
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What was the role of the quality control department in early quality management approaches?
What was the role of the quality control department in early quality management approaches?
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What does the transcendent approach to quality imply?
What does the transcendent approach to quality imply?
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In the product-based approach, which of the following best defines quality?
In the product-based approach, which of the following best defines quality?
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How does the manufacturing-based approach measure quality?
How does the manufacturing-based approach measure quality?
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Which dimension of quality refers to the likelihood that a product will last without failing?
Which dimension of quality refers to the likelihood that a product will last without failing?
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In the user-based approach, how is quality determined?
In the user-based approach, how is quality determined?
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The value-based approach measures quality based on which factor?
The value-based approach measures quality based on which factor?
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Which dimension of product quality specifically addresses how a product looks and feels?
Which dimension of product quality specifically addresses how a product looks and feels?
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What aspect does serviceability of a product focus on?
What aspect does serviceability of a product focus on?
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Study Notes
Quality Management
- Quality is defined as the totality of features and characteristics of a product or service that bears upon its ability to satisfy expressed or implied needs.
Concept of Quality
- Needs can be spoken (explicit) or latent (implied, potential).
- Needs can be objective (measurable, based on contracts or standards) or subjective (related to usefulness, customer perception).
5 Approaches to Defining Quality - Garvin
The Transcendent Approach
- Quality is difficult to precisely define. It's recognized intuitively, like innate excellence (e.g., artwork).
The Product-based Approach
- Quality is measurable. Products are ranked according to attributes like function or memory capacity.
The Manufacturing-based Approach
- Quality is measured based on production consistency with specified requirements. A target +/- allowed variation is a key aspect of this approach.
The User-based Approach
- Quality is judged by the consumer. Individual preferences vary widely.
The Value-based Approach
- Quality is related to cost and price. The benefit of the product or service must outweigh the cost. Customer needs to feel they got their money's worth.
8 Dimensions of Product Quality – Garvin
- Performance: Primary operating characteristics.
- Features: Extra attributes beyond basic performance (bells and whistles).
- Reliability: Probability of a product working without failure over a specific period. Often measured by Mean Time To Failure (MTTF).
- Conformance: Degree to which a product meets specifications.
- Durability: Measure of product life.
- Serviceability: Speed and effectiveness of repair.
- Aesthetics: How the product looks, feels, sounds, tastes, and smells. Subjective and often reliant on personal preferences.
- Perceived Quality: Consumers' perceptions of quality, influenced by brand name, advertising, etc.
Service Quality
- Heterogeneity: Quality of service varies greatly, due to human involvement in the service process.
- Intangibility: Services can't be touched or seen before consumption; no physical specimen.
- Perishability: Services cannot be stored; demand varies and difficulty in supply can occur.
- Inseparability: Providing a good service is inseparable from the service itself. Good service and poor service are inextricably linked in the service experience.
10 Quality Dimensions of Services
- Reliability: Consistently delivering service according to standards.
- Responsiveness: Willingness and speed of service delivery.
- Competence: Possession of required skills and knowledge by service providers.
- Access: Ease of reaching the service provider.
- Courtesy: Politeness, respect, and friendliness of service personnel.
- Communication: Clarity and effectiveness in communication with the customer.
- Credibility: Trustworthiness and honesty of the service personnel.
- Security: Protection of customer assets and well-being.
- Understanding the Customer: Efforts to understand customer needs and preferences.
- Tangibles: Physical aspects of the service, like facilities and equipment.
History of Quality Management
- Early 1920s: Scientific management (Taylor, Gilbreth)
- 1920s - 1930s: Statistical process control (Shewart)
- 1930s-1940s: Acceptance sampling (Dodge, Roming) - Military standards introduced
- 1950s: Quality management in Japan (Deming, Juran) - Taguchi Method, quality tools emerged
- 1960s-1970s: Quality becomes strategic in the US - Lean, TQM, and Baldrige Award were introduced.
- 1980s - 1990s: Reengineering, Six Sigma
- 2000s: Supply chain management, improvement of supplier development, Contingency theory
Quality and Taylorism
- Taylorism involves dividing processes into short steps and using specialized workers, with standard tools and procedures. This is designed to maximize efficiency and standardization resulting in high output.
- Quality concerns were often separated from product development and are now handled as quality control departments at the end of the process.
Quality Inspection
- Goal: To separate defective products.
- Target: The product
- Method: Comparison with specifications through inspection.
- Results: Defective products are identified and separated.
Statistical Process Control (SPC) - 1920s
- Developed by Shewart and implemented by Deming in Japan after World War II
- Uses statistical methods to identify and fix process flaws to improve and prevent failure.
- Goal: Prevent production failures
- Target: The process
- Method: PDCA (Plan, Do, Check, Act) cycle
- Result: Improved quality
Quality Assurance
- Goal: Prevent product failures
- Target: The system itself (processes, resources, structure)
- Method: Audits.
- Result: Trust is built in the product/service.
Hazard Analysis for Critical Control Points (HACCP)
- Obligation: Necessary in food industry
- Focus: Avoiding hazards like physical, chemical or biological contaminants.
- Types of hazards: Physical (e.g., dirt, lubricant), Chemical (e.g., pesticides, chemicals), and Biological (e.g., bacteria, mold)
HACCP Seven Steps
- Hazard analysis
- Critical Control Points (CCPs) identification
- Critical limits establishment
- Monitoring system setup
- Corrective action development
- Verification procedures establishment.
- Record keeping procedures establishment.
Quality Management System
- Goal: Prevent failures within the system
- Target: The whole system
- Method: Using TQM principles.
- Result: Products meet the requirements.
Total Quality Management (TQM)
- Main principles: Customer focus & continuous improvement & total commitment.
- Supporting principles: Leadership, Training & Education, Supporting elements, Communication & Reward, & Measurement
Difference Between Quality Assurance and Management
- A practical difference can be viewed between a fast food restaurant and a high-end restaurant in terms of customer service. Safe food is essential for any restaurant. High-end restaurants often value elegant appearance, etiquette, and friendly service. Fast-food restaurants prioritize speed and efficiency.
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Description
This quiz explores key concepts in quality management, including various approaches to defining quality. Learn about the transcendent, product-based, manufacturing-based, and user-based definitions of quality, as well as the importance of understanding customer needs. Test your understanding of these vital principles in the realm of quality assurance.