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Questions and Answers
What kind of data does quantitative UX research generally produce?
What kind of data does quantitative UX research generally produce?
- Visual data
- Descriptive data
- Numerical data (correct)
- Qualitative data
Which method involves fast and low-cost testing methods such as on-the-street videos and field observations?
Which method involves fast and low-cost testing methods such as on-the-street videos and field observations?
- Interviews
- Focus groups
- Guerilla testing (correct)
- Field studies
In which method are users often asked to describe out loud their actions, thoughts, and feelings and are videoed for later analysis?
In which method are users often asked to describe out loud their actions, thoughts, and feelings and are videoed for later analysis?
- Field studies
- Interviews
- In-Lab Testing (correct)
- Focus groups
What is the main function of Eye Tracking?
What is the main function of Eye Tracking?
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Which type of Assistive Technology helps people with limited dexterity and can serve as an alternative to a keyboard or mouse?
Which type of Assistive Technology helps people with limited dexterity and can serve as an alternative to a keyboard or mouse?
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What is the purpose of Alternative Text (alt text)?
What is the purpose of Alternative Text (alt text)?
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