6 Questions
What kind of data does quantitative UX research generally produce?
Numerical data
Which method involves fast and low-cost testing methods such as on-the-street videos and field observations?
Guerilla testing
In which method are users often asked to describe out loud their actions, thoughts, and feelings and are videoed for later analysis?
In-Lab Testing
What is the main function of Eye Tracking?
To measure the gaze of the eye
Which type of Assistive Technology helps people with limited dexterity and can serve as an alternative to a keyboard or mouse?
Voice Control
What is the purpose of Alternative Text (alt text)?
To translate a visual user interface into a text-based user interface
Explore the differences between qualitative and quantitative UX research, and understand how each type of data collection provides valuable insights into user behavior and preferences. Learn about the Value-Action Gap and its significance in understanding the misalignment between personal values or attitudes and individual actions.
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