Qualitative vs. Quantitative Data in UX Research
6 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What kind of data does quantitative UX research generally produce?

  • Visual data
  • Descriptive data
  • Numerical data (correct)
  • Qualitative data
  • Which method involves fast and low-cost testing methods such as on-the-street videos and field observations?

  • Interviews
  • Focus groups
  • Guerilla testing (correct)
  • Field studies
  • In which method are users often asked to describe out loud their actions, thoughts, and feelings and are videoed for later analysis?

  • Field studies
  • Interviews
  • In-Lab Testing (correct)
  • Focus groups
  • What is the main function of Eye Tracking?

    <p>To measure the gaze of the eye</p> Signup and view all the answers

    Which type of Assistive Technology helps people with limited dexterity and can serve as an alternative to a keyboard or mouse?

    <p>Voice Control</p> Signup and view all the answers

    What is the purpose of Alternative Text (alt text)?

    <p>To translate a visual user interface into a text-based user interface</p> Signup and view all the answers

    More Like This

    Types of Data: Quantitative and Qualitative
    20 questions
    Qualitative vs Quantitative Data
    12 questions
    Use Quizgecko on...
    Browser
    Browser