Qualitative Research Methods in Ethnography

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What is a distinguishing characteristic of qualitative research according to Kania (2008)?

Emphasizing assumptions beyond small groups

Iterative process (correct)

Focusing on statistical data collection

Collecting data from a large population

What is a strength of qualitative research highlighted in the text?

The focus on maintaining data rigidity

Data is collected from a large group

Easy and quick analysis of the data

The value of variables in their natural setting (correct)

What is identified as a weakness of qualitative research in the text?

Data collected can be generalized to a large population

Collection of statistical data is easy

Demonstrating the rigidity of the data (correct)

Quick analysis and interpretation of data

Why might the responses of subjects be affected in qualitative research?

Researchers are bound to be present during data gathering Signup and view all the answers

What is the main goal of ethnography as described in the text?

To immerse subjects in an unfamiliar culture and describe its characteristics Signup and view all the answers

What does the Grounded Theory Method focus on?

Explaining why a course of action evolved Signup and view all the answers

What language does the term 'ethnography' originate from?

Greek Signup and view all the answers

How does an ethnographer typically approach studying a culture?

By immersing themselves to become part of the culture Signup and view all the answers

What is the primary focus of qualitative research?

Describing how any one participant experiences a specific event Signup and view all the answers

What is the main goal of the phenomenological method of research?

To examine the uniqueness of individual’s lived situations Signup and view all the answers

What does Phenomenology mainly focus on?

Describing how any one participant experiences a specific event Signup and view all the answers

Which type of research seeks to describe participants' 'lived experience' during an event?

Phenomenological research Signup and view all the answers

What is the primary focus of grounded theory in user or satisfaction surveys?

Understanding why consumers use company products or services Signup and view all the answers

In which model is data collected from various sources to create a bigger conclusion?

Case Study Model Signup and view all the answers

Which model answers questions based on a hypothetical idea and tests it with resources?

Historical Model Signup and view all the answers

In which model does the compilation of information occur over extended periods of time?

Narrative Model Signup and view all the answers

What is the purpose of using the narrative method in businesses, according to the text?

To define buyer personas and identify innovations Signup and view all the answers

Which type of qualitative research is focused on immediate problem-solving or a reflective process?

Action research aimed at problem-solving Signup and view all the answers

What is the main focus of the statement 'The language development of 9 months old baby'?

Language development of a young child Signup and view all the answers

How are buyer personas utilized by businesses in the context of qualitative research?

To identify innovations appealing to a target market Signup and view all the answers