Qualitative Research Methods in Ethnography
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Questions and Answers

What is a distinguishing characteristic of qualitative research according to Kania (2008)?

  • Emphasizing assumptions beyond small groups
  • Iterative process (correct)
  • Focusing on statistical data collection
  • Collecting data from a large population

    • What is a strength of qualitative research highlighted in the text?

  • The focus on maintaining data rigidity
  • Data is collected from a large group
  • Easy and quick analysis of the data
  • The value of variables in their natural setting (correct)

    • What is identified as a weakness of qualitative research in the text?

  • Data collected can be generalized to a large population
  • Collection of statistical data is easy
  • Demonstrating the rigidity of the data (correct)
  • Quick analysis and interpretation of data

    • Why might the responses of subjects be affected in qualitative research?

    <p>Researchers are bound to be present during data gathering</p> Signup and view all the answers

    What is the main goal of ethnography as described in the text?

    <p>To immerse subjects in an unfamiliar culture and describe its characteristics</p> Signup and view all the answers

    What does the Grounded Theory Method focus on?

    <p>Explaining why a course of action evolved</p> Signup and view all the answers

    What language does the term 'ethnography' originate from?

    <p>Greek</p> Signup and view all the answers

    How does an ethnographer typically approach studying a culture?

    <p>By immersing themselves to become part of the culture</p> Signup and view all the answers

    What is the primary focus of qualitative research?

    <p>Describing how any one participant experiences a specific event</p> Signup and view all the answers

    What is the main goal of the phenomenological method of research?

    <p>To examine the uniqueness of individual’s lived situations</p> Signup and view all the answers

    What does Phenomenology mainly focus on?

    <p>Describing how any one participant experiences a specific event</p> Signup and view all the answers

    Which type of research seeks to describe participants' 'lived experience' during an event?

    <p>Phenomenological research</p> Signup and view all the answers

    What is the primary focus of grounded theory in user or satisfaction surveys?

    <p>Understanding why consumers use company products or services</p> Signup and view all the answers

    In which model is data collected from various sources to create a bigger conclusion?

    <p>Case Study Model</p> Signup and view all the answers

    Which model answers questions based on a hypothetical idea and tests it with resources?

    <p>Historical Model</p> Signup and view all the answers

    In which model does the compilation of information occur over extended periods of time?

    <p>Narrative Model</p> Signup and view all the answers

    What is the purpose of using the narrative method in businesses, according to the text?

    <p>To define buyer personas and identify innovations</p> Signup and view all the answers

    Which type of qualitative research is focused on immediate problem-solving or a reflective process?

    <p>Action research aimed at problem-solving</p> Signup and view all the answers

    What is the main focus of the statement 'The language development of 9 months old baby'?

    <p>Language development of a young child</p> Signup and view all the answers

    How are buyer personas utilized by businesses in the context of qualitative research?

    <p>To identify innovations appealing to a target market</p> Signup and view all the answers

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