Qualitative Research Methodology
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Questions and Answers

What is the primary aim of grounded theory research?

To generate or discover a theory that can be used as a framework for further research

What are the six steps of qualitative research?

Topic research and research question, Literature review, Research design, Data collection, Data analysis, Reporting

What is the difference between inductive and deductive research?

Inductive research involves observations, patterns, and tentative hypothesis, while deductive research involves theory, hypothesis, and observations

What are the three kinds of qualitative research?

<p>Case studies, Ethnography, Grounded theory</p> Signup and view all the answers

What is the importance of access in qualitative research?

<p>Access increases overtime, establishes trust, and considers different levels of access and point of view</p> Signup and view all the answers

What is the difference between conducting research and having knowledge about research?

<p>Conducting research involves creating, evaluating, analyzing, applying, understanding, and remembering, while having knowledge about research involves only remembering</p> Signup and view all the answers

What are the three roles of researchers according to Adler and Adler?

<p>Peripheral, Active, Complete member</p> Signup and view all the answers

What are the four types of case studies?

<p>Explanatory, Revelatory, Multiple, Intrinsic</p> Signup and view all the answers

What are the dimensions of observations?

<p>Physical, Social, Activity, Communication</p> Signup and view all the answers

What are the nine ethical takeaways for qualitative research?

<p>Do no harm, Privacy &amp; anonymity, Confidentiality, Informed consent, Rapport &amp; friendship, Intrusiveness, Inappropriate behavior, Data integration, Data ownership</p> Signup and view all the answers

Study Notes

Qualitative Research Characteristics

  • Specific
  • Empirical
  • Critical
  • Iterative

6 Steps of Qualitative Research

  • Topic research and research question
  • Literature review
  • Research design
  • Data collection
  • Data analysis
  • Reporting

Inductive and Deductive Approaches

Inductive

  • Observations
  • Patterns
  • Tentative hypothesis
  • Theory

Deductive

  • Theory
  • Hypothesis
  • Observations
  • Confirmation

Research Roles

  • Peripheral
  • Active
  • Complete member

Access in Research

  • Increases over time
  • Establish trust
  • Different levels of access are good
  • Consider their point of view

Conducting Research vs. Having Knowledge

  • Creating
  • Evaluating
  • Analyzing
  • Applying
  • Understanding
  • Remembering

Types of Case Studies

  • Explanatory
  • Revelatory
  • Multiple
  • Intrinsic

Grounded Theory

  • Aim to generate or discover a theory for a framework for further research

Types of Qualitative Research

  • Case studies
  • Ethnography
  • Grounded theory

Research Design

  • Goals
  • Conceptual framework
  • Research question
  • Methods
  • Validity

Sampling Methods

  • Convenience
  • Snowballing
  • Typical
  • Extreme
  • Theoretical
  • Purposeful

Structure of Interview Questions

  • Orientating
  • Initial
  • Deeper
  • Wrap up

Probing Techniques

  • Detail-oriented
  • Elaborating
  • Clarification
  • Comparing
  • Silent
  • Echo

Overcoming Common Problems

  • Over talkative
  • Redirect
  • Reduce affirmative signals
  • Shy
  • Increase affirmative signals
  • Confirm
  • Probing
  • Skeptical
  • Good intro
  • Confirm
  • Think of deleting questions

Observations

  • As good as your preparation
  • Additional, not definitive

Good Observations Require

  • Skills
  • Training
  • Good preparation

Observation Dimensions

  • Physical
  • Social
  • Activity
  • Communication

Online Observations

  • Non-verbal cues are harder to spot
  • Context collapse
  • Mobility challenges

Iterative Qualitative Analysis

  • Prepare raw data
  • Primary code cycling
  • Create a codebook
  • Secondary code cycling
  • Revisit literature
  • Create relationships

Descriptive Tactics

  • Counting
  • Integrating
  • Comparing

Explanatory Tactics

  • Analyzing
  • Factoring
  • Revisit literature
  • Create relationships

Ethical Takeaways

  • Do no harm
  • Privacy & anonymity
  • Confidentiality
  • Informed consent
  • Rapport & friendship
  • Intrusiveness
  • Inappropriate behavior
  • Data integration
  • Data ownership

Results

  • Thematic
  • Comparison
  • Narrative

Ethics Takeaways

  • Treat informants with respect and dignity
  • Keep things professional, be aware of boundaries
  • Obtain, interpret, and share your data in a transparent manner

Trustworthiness

  • Judged in terms of:
    • Transferability
    • Credibility
    • Dependability
    • Confirmability

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Test your understanding of qualitative research principles, including characteristics, steps, and approaches. Explore inductive and deductive methods, and learn about research roles and access.

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