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Questions and Answers
Which of the following is a common advertising strategy in India?
Which of the following is a common advertising strategy in India?
- Product demonstrations
- Direct mail
- Celebrity endorsements (correct)
- Loyalty programs
What is the purpose of a call-to-action in an advertisement?
What is the purpose of a call-to-action in an advertisement?
- To showcase the brand's values
- To provide information about the product
- To create a sense of urgency (correct)
- To entertain the audience
What is the difference between above-the-line and below-the-line advertising?
What is the difference between above-the-line and below-the-line advertising?
- Below-the-line advertising is focused on mass audiences
- Below-the-line advertising is more traditional
- Above-the-line advertising is more expensive
- Above-the-line advertising is focused on specific target audiences (correct)
Which of the following is NOT a common advertising medium?
Which of the following is NOT a common advertising medium?
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What is the purpose of a teaser advertisement?
What is the purpose of a teaser advertisement?
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What is the difference between a unique selling proposition (USP) and a tagline?
What is the difference between a unique selling proposition (USP) and a tagline?
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