The Choice Ch:12

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Questions and Answers

What was the primary reason for Charles Bergen's visit?

To deliver a manuscript for review

To discuss the publishing industry trends

To meet the hosts and tour their home (correct)

To finalize a book deal

How was Charles Bergen's physical appearance described?

He appeared older than his actual age. (correct)

He was dressed in casual athletic attire.

His hair was predominantly gray.

He wore a formal business suit.

What was David Coronet's impression of the hosts?

He thought they were typical of successful publishers.

He believed they were overly ambitious.

He described them as charming and down-to-earth. (correct)

He found them to be aloof and pretentious.

What object did Mark point out as a gift related to Joshua Croydon?

A typewriter Signup and view all the answers

How did David Coronet react to the lighthouse during his visit?

He was enthusiastic about its name and setting. Signup and view all the answers

What was the author's reaction when asked about writing the book with the help of Joshua Croydon?

He denied any influence from Joshua Croydon. Signup and view all the answers

How many fan letters does the author report receiving each week?

Around eight hundred. Signup and view all the answers

What was Charles's primary reason for consulting the author about the paperback rights?

He needed the author's permission for promotional activities. Signup and view all the answers

What major event did Goliath propose to culminate the author's promotional tour?

A speech at Yankee Stadium. Signup and view all the answers

What fear did the author have regarding the 'Crazies' fan letters at first?

They posed a threat to his safety. Signup and view all the answers

What was Coronet's stance on the hardback copies of the book during negotiations?

They were still selling very well. Signup and view all the answers

What claim did Coronet make about the first printing of the paperback edition?

It would set the record for the largest printing. Signup and view all the answers

What was the author's impression of the promotional tour suggested by Goliath?

He found it overwhelming. Signup and view all the answers

How did the author view his fame and the accompanying fan mail?

As a necessary evil. Signup and view all the answers

What did Charles think of the book after reading it?

It was the greatest success book of all time. Signup and view all the answers

Study Notes

Meeting at the Lighthouse

Charles Bergen, a publisher from Goliath Books, and David Coronet, president of Goliath Books, visit Mark Christopher at his home.
The meeting takes place at Mark’s lighthouse.
Goliath Books wants to acquire the paperback rights to Mark’s book, A Better Way to Live.

Goliath’s Offer

Goliath Books plans to publish a large-scale first print run of 15 million copies.
The book would be distributed in various retail outlets, including grocery stores, drugstores, newsstands, bookstores, airports, and department stores.
Mark would embark on a 48-day promotional tour across 24 major cities.
The tour would include television and radio appearances, press interviews, and book signings.
The tour would culminate in a speech at Yankee Stadium, broadcasted on a major television network.
Goliath Books aims to donate all proceeds from the speech to Mark’s chosen charity.
Goliath Books offers Mark $5 million for the paperback rights.

Mark’s Response

Mark is hesitant about the publicity tour due to its extensive nature.
He considers the tour a significant commitment of time and energy.
Mark highlights his desire to protect his family’s privacy and well-being.

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Description

Explore the significant publishing meeting between Mark Christopher and Goliath Books, where they discuss the acquisition of paperback rights for his book A Better Way to Live. This quiz covers the details of Goliath's ambitious plans for a large-scale print run and a nationwide promotional tour culminating in a charity event. Test your knowledge on publishing deals and marketing strategies!